Business branding, we consider logo as really important. A logo designed with clip art and unprofessional graphics can make your business seem unprofessional. The image your company projects should be professional and memorable. Branding should be visible and identifiable. Brand loyalty is an integral part of building a brand, as consumers usually have a choice of products in the same market segment, and so a successful company will come up with a way to keep consumers re-buying their product or coming back to their location rather than going to a competitor. If the brand is a promise you make, then the customer experience is the fulfillment of that promise. The customer experience can't be left to chance. It should be actively designed and controlled in a manner that enhances your brand image. When you consider logo so close to the success of your business then why not possess professionalism in creating logo for business:
Repetition of elements used in the similar way helps people to remember who what you are.
The logo should be meaningful thus spreading a suitable message that distinguishes your business from others.
Be Unique, which helps you stand out from the crowd.
Adhere to Professionalism in the quality of the graphics, the printing and the paper on which your materials are printed.
The logo must fit together as a single unit, and not just appear as a jumble of elements pasted together.
A professionally designed logo is very powerful in representing the company profile, the nature of job they do and the attitude of the company. It helps to build the identity of the company and distinguishes your service from your competitors in the industry.
Remember that your logo is a business tool.
Create your logo using vector graphics software
Avoid complicated and intricate designs
Limit color selection to a maximum of three colors.
Consistency and control in font usage.
Check Trademark and Registration Rights.
The logo should be:
Simple
Easy to identify
Easy to remember
Logo must be unique, bold and easily understood image
Brand building online begins with communicating a clear and concise image of who you are or what you represent. When it comes to online branding; you can include the following things in your plan; the very first thing you can do is to create a brief about yourself stating every minute detail of your company but in brief, the reason behind the same being that people come to know about your existence and the activities that differentiate you from others. Possessing a domain name is the next big step in online branding. The probable next step is to join in the social media sites and publish your content there, wherein the content is professional and you can also share your contact information of your there; the positive side of which you can get benefited with suggestions and ideas for your site as well. Also make sure that your content is easily available. Your continuous efforts will be required. Branding building involves much repetition in order to help reinforce the online reputation you need or want to establish. Branding is no more than how you are perceived by your market their experiences heir interactions with you in their hearts and minds.
Take into consideration an example of Parle, there was a time when Parle-G’s dominance was threatened by rival brands, especially the Tiger brand from Britannia. “We found out that Tiger was getting stronger in the kids segment, and we decided to change our positioning,” says Kulkarni. Later, when the company sponsored the television show Shaktimaan on Doordarshan, it literally rescued Parle-G. The brand also had some innovative commercials involving young children with a new punchline, G means Genius, which was an instant hit. While rivals have signed on celebrities, Parle-G has managed to retain its leadership position with just a simple white-and-yellow striped wrapper with a picture of a baby on it.