Description
Description explain about 7th international strategic management conference 2011.
ISBN: 978-1-62749-947-8
7th International Strategic
Management Conference 2011
Paris, France
30 June - 2 July 2011
Volume 1 of 2
Procedia Social and Behavioral Sciences Volume 24
Editor:
Mehtap Ozsahin
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Contents
Procedia Social and Behavioral Sciences 20 (2010) iii–xxx
Available online at www.sciencedirect.com
doi:10.1016/S1877-0428(11)01800-3
Procedia Social and Behavioral Sciences 24 (2011) iii-vii
Purple Ocean Strategy: How to Support SMEs’ Recovery
Giorgio Gandellini and Daniela Venanzi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Management Measures to be Taken for the Enterprises in Dif?culty during Times of Global Crisis: An Empirical Study
Mikail Erol, Sudi Apak, Metin Atmaca and Seçil Öztürk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Managerial Optimism to Overcome Economic Recession in the World
Jayaramana, Daing Nasir Ibrahimb and Ch’ng Li Guatc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Operating Turnaround Strategies during Crisis Periods: A Research on Manufacturing Firms
Mehmet Tikici, Ece Omay, Neslihan Derin, S¸eyda Nur Seçkin and Mehmet Cüreo?lu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
Applicable Vision, Mission and the Effects of Strategic Management on Crisis Resolve
P?nar Alt?ok . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61
Returns of Investment Tools in Recession Periods for Turkey
Sefer S¸ener and Esin Cumhur Pirinçciler . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72
Prevailing During the Periods of Economical Crisis and Recession through Business Model Innovation
Ahmet Ucaktürk, Mustafa Bekmezci and Tülay Ucaktürk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89
Variables Perceived by Managers as Antecedents that Lead Firms to Environmental Management: An Empirical Research in the Turkish
Construction Sector
Ça?lar Bekiro?lu, Oya Erdil and Lüt?hak Alpkan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101
A Study of Superiority of E-Trade Compared to Traditional Methods of Commerce in Overcoming Crises: Case Study of kitapix.com
Erdal Aydin and Semih Kavaklioglu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123
Fiscal Decentralisation: A Local Solution to Recovery from Global Recession
Edoun Emmanuel Innocents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 138
Global Investments and Strategies of Recovery from the Recesion
Ivana Milosev, Ana Joza, Ljubica Mijuskovic, Mirjana Sujic, Milana Milosev and Sandra Brkanlic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 147
The Global Governance Reform and the Role of the G-20 in Recovery from the Global Crisis
Gokhan Ozkan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159
Recovering from the Global Crisis: A Panel Study
Engin Erdo?an, Meliha Ener and Feyza Ar?ca . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167
Strategic Management of Foreign Vassals in Iran Regarding World Recession Period
Saeed Rokooei, Raheleh Miralami, Ali Modarresi and Darioush Poursarrajian . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 174
Tourism Sector in Order to Recovering from the Recession: Comparison Analyses for Turkey
Mehmet Sar????k, Didar Sar?, Selahattin Sar? and Muhsin Halis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 181
The Firms’ Survival and Competition through Global Expansion: A Case Study from Food Industry in FMCG Sector
Yasemin Oraman, M. Omer Azabagaoglu and I. Hakki Inan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 188
Pursuit for Strategic Foreign Trade Market
Volkan Öngel, A. Alkan Çelik amd ?yas Sözen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 198
Measuring the Technical Ef?ciency of Telecommunication Sector within Global Crisis: Comparison of G8 Countries and Turkey
Furkan Diskaya, Senol Emir and Nazife Orhan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 206
Economists that have Contributed to Economics Policies in the World, Ottoman State and Republic of Turkey
Erol Eren . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 219
Analysis of Customer Expectations after the Recession: Case of Food Sector
M. Omer Azabagaoglu and Yasemin Oraman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 229
A New Strategic Tool for Managing the Economic Recession: Creating Shareholder Value with Lateral Marketing
Sabiha K?l?ç, Emre Ça?lar, Eren Güngör and ?rfan Ça?lar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237
E-Commerce as an Alternative Strategy in Recovery from the Recession
Mesut Savrul and Cüneyt K?l?ç . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 247
To Be or not to Be in Social Media Arena as the Most Cost-Ef?cient Marketing Strategy after the Global Recession
A. Kaz?m Kirti? and Filiz Karahan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 260
Recovery from Crisis for Turkish Firms: Synergistic Action between Foreign Policy and Marketing Process
Huseyin A. Kanibir, Sima Nart and Reha Saydan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 269
iv Contents
The Effect of Marketing Expenditures during Financial Crisis: The Case of Turkey
Aykan Candemir and Ali Erhan Zalluhoglu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 291
Is it a Way Out of Crises for White Meat Producers to Focus on Export Strategies during Crisis Times?
Cüneyt Akar, Yener Pazarc?k and Yavuz Tansoy Y?ld?r?m . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300
Online Group Buying: What is there for the Consumers?
?rem Eren Erdo?mus¸ and Mesut Çiçek . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 308
A Decision Support on Planning Retail Tenant Mix in Shopping Malls
Sebnem Burnaz and Y. Ilker Topcu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 317
Fashion Phenomenon in Postmodern Marketing Applications and Effects on the Marketing Components
Mustafa Aksu, Güzide Öncü Ero?lu Pektas¸ and Merve Eseo?lu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 325
Identifying the Factors Driving Market Selection in Latin America. An Insight from the Spanish Franchise Industry
Verónica Baena and Julio Cerviño . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 340
In?uence of Banks’ Corporate Reputation on Organizational Buyers Perceived Value
Vesna Babi?-Hodovi?, Eldin Mehi? and Maja Arslanagi? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 351
Attitudes towards Mobile Advertising – A Research to Determine the Differences between the Attitudes of Youth and Adults
Sevtap Ünal, Aysel Ercis¸ and Ercan Keser . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 361
The Theory of Cognitive Dissonance: A Marketing and Management Perspective
E. Eser Telci, Ceyda Maden and Deniz Kantur . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 378
A Strategic Marketing Management Approach of the Relationship between Companies on B2B Field in Romania and their Suppliers
C?escu tefan Claudiu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 387
Pro?ling Online Consumers According to their Experiences with a Special Focus on Social Dimension
Tas¸k?n Dirsehan and Meltem Çelik . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 401
Measuring Employee Expectations in a Strategic Human Resource Management Research: Job Satisfaction
Yasemin Oraman, Gökhan Unak?tan and Ufuk Selen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 413
A Qualitative Study of Coping Strategies in the Context of Job Insecurity
Melih Astarlioglu, Secil Bayraktar Kazozcu and Renin Varnali . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 421
Employment Predictions in Secretarial Occupation
Ali Hal?c?, Burcu Y?lmaz and Murat Kas?mo?lu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 435
Role of Strategic Flexibility in the Choice of Turnaround Strategies: A Resource Based Approach
Secil Bayraktar Kazozcu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 444
Importance of Human Resources in Strategic Merging: Example of Mergers between two Banks with Foreing Capital, which Operate in
Turkey
Nurdan Çolako?lu and Gül Nihan Güven Yes¸ilda? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 460
An Application on the Impacts of Human Resource Management in Technology Management of the Companies
Harun Demirkaya, Gürol Özcüre and Nimet Eryi?it . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 474
An Investigation of the Effects of Technology Readiness on Technology Acceptance in E-HRM
Nihat Erdo?mus¸ and Murat Esen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 487
A Research on Suf?ciency of University Education about Satisfaction of University Student’s Career Expectations
Burhanettin Zengin, Lüt? Mustafa S¸en and Seyit Ahmet Solmaz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 496
The Relationship between Social Climate and Loneliness in the Workplace and Effects on Employee Well-Being
Oya Erdil and Öznur Gülen Ertosun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 505
The Role of Regimes to Generate a New Form of Entrepreneurship: Central Asian Perspectives
Oskar Kayasan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 526
How Much Entrepreneurial Characteristics Matter in Strategic Decision-Making?
F. Oben Ürü, Sezer C. Çal?s¸kan, Özlem Atan and Mustafa Aksu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 538
Entrepreneurial Orientation, Learning Orientation, and Innovation in Small and Medium Enterprises
Shihping Kevin Huang and Yu-Lin Wang . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 563
The Impact of International Entrepreneurial Orientation on Strategic Adaptation
Gulzhanat Tayauova . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 571
The Relationship between Entrepreneur’s Level of Perceived Business-Related Fear and Business Performance
Nevin Deniz, ?lknur Tas¸tan Boz and Öznur Gülen Ertosun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 579
Is there any Linkage between Entrepreneur Typologies and Strategy Typologies?
Mustafa Abdül Metin Dincer, Mustafa Yildirim and Esra Dil . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 601
Corporate Entrepreneurship and Strategy Process: A Performance Based Research on Istanbul Market
Ata Özdemirci . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 611
Investigation of the Effects of Strategic Leadership on Strategic Change and Innovativeness of SMEs in a Perceived Environmental Uncertainity
S¸ebnem Aslan, Ahmet Diken and A. Aslan S¸endo?du . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 627
The Impact of Strategic Planning Activities on Transylvanian SMEs - An Empirical Research
Oana Adriana Gic? and Adina Letit ¸ia Negrus¸a . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 643
The Need of Effective Strategic Management during a Planned Change: An Example of Bologna Change Process from a Turkish University
S¸ebnem Penbek, Deniz Zaptç?o?lu and Mert Günerergin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 649
Contents v
Insights on Entrepreneurship Education in Public Universities in Turkey: Creating Entrepreneurs or not?
Bige As¸kun and Nihan Y?ld?r?m . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 663
The Importance of Competitiveness Measuring in the Light of Serbia’s Accession to European Union
Andrea Kati?, Saša Raleti?, Bojana Jokanovi? and Gordana Abramovi? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 677
Investigating the Recovery Strategies of European Union from the Global Financial Crisis
S¸ükrü Yurtsever . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 687
The Impact of Turkish Labour Migration on the Human Resources in the European Union
Gönül O?uz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 696
Europeanization of Labour Markets in New Member and Candidate States
Sefer S¸ener and Burcu K?l?nç Savrul . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 716
Tacit Sources of Competitive Advantages of the Leading Chinese Companies Extracted from the Longitudinal Analysis of Chinese
Internationalisation
Mohammad Sakhawat H Bhuiyan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 727
Strategies of International Growth in Enterprises and Strategic Alliances
Sefer Gümüs¸ and Sudi Apak . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 737
The Impact of E-Commerce on International Trade and Employment
Nuray Terzi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 745
Balanced Scorecard Perspective on Change and Performance: A Study of Selected Indian Companies
Ayesha Farooq and Zareen Hussain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 754
Strategic Management for the Internationalization and Cooperative Markets
V.M. Martín López and I. Ruiz Guerra . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 769
Information Technology’s Effect on Turkey’s Foreign Trade: An Investigation for the Last Decade
Murat Ustaoglu and Bilgehan Yildiz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 781
Problems Encountered by the Exporting Firms: An Application in the City of Kayseri
M. S¸ükrü Akdo?an, Kurtulus¸ Karamustafa, Kenan Güllü, Kumru Uyar and ?lhan Güllü . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 790
Determining the Necessary Criteria for the EU Membership by Using the Machine Learning Method: 2005 - 2010 Period Analysis
Furkan Diskaya, Senol Emir and Nazife Orhan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 808
The Effects of Science-Technology-Innovation on Competitiveness and Economic Growth
Sefer S¸ener and Ercan Sar?do?an . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 815
Kano Model Application in New Product Development and Customer Satisfaction (Adaptation of Traditional Art of Tile Making to Jewelries)
Bilsen Bilgilia, Aysel Ercis¸ and Sevtap Ünal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 829
An Empirical Examination of Performance and Image Outcome Expectation as Determinants of Innovative Behavior in the Workplace
Ays¸e Cingöz and A. Asuman Akdo?an . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 847
The Relationships between Firm Size, Prospector Strategy, Architecture of Information Technology and Firm Performance
Adnan Kalkan, Oya Erdil and Özlem Çetinkaya . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 854
Enterprise Knowledge Management Model (EKMM) in Strategic Enterprise Resource Management (SERM)
Ercan Oztemel, Seher Arslankaya and Tulay Korkusuz Polat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 870
Knowledge Management and Learning Capability to Enhance Organizational Innovativeness
Ayse Gunsel, Evangelia Siachou and A. Zafer Acar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 880
Promoting Creativity among Employees of Mature Industries: The Effects of Autonomy and Role Stress on Creative Behaviors and
Job Performance
Hülya Gündüz Çekmecelio?lu and Ays¸e Günsel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 889
The Effects of Relationship Orientation through Innovation Orientation on Firm Performance: An Empirical Study on Turkish Family-Owned Firms
Cemal Zehir, Erkut Altindag and A. Zafer Acar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 896
The Signi?cance of Emotional Intelligence on the Innovative Work Behavior of Managers as Strategic Decision-Makers
Hasan Dincer, Gulsah Gencer, Nazife Orhan and Kevser Sahinbas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 909
The Effects of Organizational Climate on Team Innovativeness
Atif Aç?kgöz and Ays¸e Günsel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 920
Does Turkish Stock Market React to Public Announcements of Major Capital Expenditures?
Ays¸egül Özbebek, Seda Canikli and Yusuf Aytürk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 928
Financial Risk Management in Renewable Energy Sector: Comparative Analysis between the European Union and Turkey
Sudi Apak, Erhan Atay and Güngör Tuncer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 935
Cross-Border Bank Acquisitions and Banking Sector Performance: An Empirical Study of Turkish Banking Sector
Merve KILIÇ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 946
Country’s Strategy in Export of Financial Services
Marija Lindemane . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 960
A Fuzzy Weibull Model with Application in Stocks Optimization
Campean Emilia, Morar Liviu and Blaga Lucia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 972
The Role of Credit Default Swaps on Financial Market Stability
Nuray Terzi and Korkmaz Uluçay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 983
Assessing Risk for Strategy Formulation in Steel Industry through Real Option Analysis
Farrah Merlinda Muharam . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 991
vi Contents
Russia and the Russian Tourist in Finnish Tourism Strategies—The Case of the Karelian Region
K. Jakosuo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1003
How to Manage Yacht Tourism in Turkey: A Swot Analysis and Related Strategies
Mehmet Sariisik, Oguz Turkay and Orhan Akova . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1014
The Effect of Service Interaction Orientation on Customer Satisfaction and Behavioral Intention: The Moderating Effect of Dining Frequency
Rong-Da Liang and Jun-Shu Zhang . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1026
Antecedents of Contractual Completeness: The Case of Tour Operator-Hotel Allotment Contracts
Tugba Gurcaylilar-Yenidogan, Alp Yenidogan and Josef Windsperger . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1036
Tourists’ Perception and Satisfaction of Shopping in Alanya Region: A Comparative Analysis of Different Nationalities
Süleyman BARUTÇU, Hulusi DO?AN and Engin ÜNGÜREN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1049
Strategic Analysis of the External Environment and the Importance of the Information: Research on Perceptions of Hotel Managers
O?uz Türkay, Seyit Ahmet Solmaz and Serkan S¸engül . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1060
Patient Care Costs in the State Training and Research Hospitals in Istanbul in Years 2000-2007
Nurs¸en Ayd?n and Re?ka Bako?lu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1070
Self Assessment as a gate to Performance Improvement: A study on Hospitality Management in Turkey
Aytug Sozuer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1090
The Learning Organization Challenges within the SMEs Tourism Field of Activity
Dan Popescu, Iulia Chivu, Alina Ciocârlan-Chitucea, Daniela-Oana Popescu and C?lin Georgel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1098
To Continue Prospecting: Performance Implications of Combinative Capabilities and Explorative Learning
Nor Liza Abdullah and Abdul Latif Salleh . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1107
The Role of Organizational Learning and Knowledge Transfer in Building Strategic Alliances: A Case Study
Nurullah Genç and N. Öykü ?yigün . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1124
The Effects of Information Technology Supported Education on Strategic Decision Making: An Empirical Study
?kram Das¸tan, Mesut Çiçek and Abdullah Naralan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1134
Contingency Approach to Strategic Management: A Test of the Mediating Effect of Leader Member Exchange on the Relationship between
Psychological Empowerment and Job Satisfaction in 21
st
Century Workplace
M. Gökhan Bitmi? and Azize Ergeneli . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1143
Perceived Procedural Rationality and Political Behaviours in Strategic Decision Making Process and Organizational Commitment Triangle
Münevver Çetin and Dilek Pekince . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1154
The Proactive Studies in Developing Corporate Strategies in Police Units: Due Diligence and Satisfaction Assesment
Emel Bahar and Ferudun Kaya . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1164
Independent and Joint Effects of Perceived Corporate Reputation, Affective Commitment and Job Satisfaction on Turnover Intentions
Umit Alniacik, Ersan Cigerim, Kultigin Akcin and Orkun Bayram . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1177
Store Brand Purchase Intention: Effects of Risk, Quality, Familiarity and Store Brand Shelf Space
?nci Dursun, Ebru Tümer Kabaday?, Alev Koçan Alan and Bülent Sezen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1190
International Branding Strategies of Developing Countries: The Case of Arçelik
Tanses Gülsoy, Özlem Özkanl? and Richard Lynch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1201
The Effects of Brand Communication and Service Quality in Building Brand Loyalty through Brand Trust; The Empirical Research on Global
Brands
Cemal Zehir , Azize S¸ahin, Hakan Kitapç? and Mehtap Özs¸ahin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1218
Measuring Service Quality and a Comparative Analysis in the Passenger Carriage of Airline Industry
Sabri T. Erdil and O?uz Y?ld?z . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1232
Peugeot Celebrates its 200 Years of Life. History, Strategies, Organisation and Future Prospects of the French Car Company. A Comparison
with Fiat Auto.
Francesco Scalera . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1243
Core Competences in Non- Governmental Organizations: A Case Study
Senem Besler and Hakan Sezerel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1257
The Sustainable Company and Employee Participation as a Part of the Solution to Triple Crisis in the European Union and Turkey: Example
of OMV Samsun Elektrik
Gürol Özcüre, Harun Demirkaya and Nimet Eryi?it . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1274
The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research on Global Brands
Azize S¸ahin, Cemal Zehir and Hakan Kitapç? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1288
Disclosure and Transparency in Corporate Governance Codes - Comparative Analysis with Prior Literature Findings
Cristina Alexandrina S¸tef?nescu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1302
Do Corporate Governance “Actors” Features Affect Banks’ Value? – Evidence from Romania
Cristina Alexandrina S¸tef?nescu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1311
Strategic Reactions of Organizations to Legal Environment: A Typology for Industries in the Process of Institutionalization
Erdem Kirkbesoglu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1322
Rights Issues and their Impact on Diluting Minority Rights in Israel
Yaron Zelekha and Eyal Sharabi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1329
Drinking Water Treatment for Reducing Risks in Albanian Conditions
Alba Dumi and Gelina Maliqi (Ramolli) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1343
Contents vii
Direct Investment in Modern Economy and the Role Played by Companies to that Effect
Istrate Luminita Gabriela . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1352
Going Green of Mission and Vision Statements: Ethical, Social, and Environmental Concerns across Organizations
U?ur Yozgat and Nilgün Karatas¸ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1359
The Impact of Morality and Religiosity of Employees on Their Hardworking Behavior
Meral Elçi, ?rge S¸ener and Lüt?hak Alpkan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1367
Is Ethical Leadership and Strategic Leadership a Dilemma? A Descriptive Survey
Hasan Tutar, Mehmet Alt?nöz and Demet Çak?ro?lu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1378
The Association between Organizational Silence and Ethical Leadership through Employee Performance
Cemal ZEHIR and Ebru ERDOGAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1389
Corporate Social Responsibility: A Study of Striking Corporate Social Responsibility Practices in Sport Management
Berrin Filizöz and Mücahit Fis¸ne. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1405
CSR as a Tool to Cope with Economic Crises: The Case of TEI
Vildan Durmaza, Savas¸ S. Ates¸ and Gurcan Duman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1418
Perception of Managers as to the Ethical Responsibility and Competition Strategy: A Survey
Hasan Tutar, Mehmet Alt?nöz and Demet Çak?ro?lu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1427
Social Capital In?uences on Business Groups’ Diversi?cation Strategies
Ela Ozkan-Canbolat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1436
Key Success Factors in Implementing Strategy: Middle-Level Managers’ Perspectives
Firdaus Alamsjah . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1444
Actual and Ideal Leadership Behavior Shift within the Last Five Years
E. Serra Yurtkoru and Asl? Küçükaslan Ekmekçi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1451
The Effects of Leadership Styles and Organizational Culture over Firm Performance: Multi-National Companies in ?stanbul
Cemal Zehir, Öznur Gülen Ertosun, Songül Zehir and Büs¸ra Müceldili . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1460
Overview of Methodological Trends of the Last Decade in Strategic Management Research
Ramazan Uygun and Emel Alt?n . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1475
Board Composition and Organizational Performance: Environmental Characteristics Matter
?rge S¸ener, Abdülkadir Varo?lu and Selim Aren . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1481
The Relation between Diversi?cation Strategy and Organizational Performance: A Research on Companies Registered to the Istanbul Stock
Exchange Market
?brahim An?l and Ihsan Yi?it . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1494
The Relationship between Reward Management System and Employee Performance with the Mediating Role of Motivation: A Quantitative
Study on Global Banks
P?nar Güngör . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1510
Strategic Leadership Styles and Organizational Financial Performance: A Qualitative Study on Private Hospitals
Mithat K?yak, Tuba Bozaykut, P?nar Güngör and Esra Aktas¸ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1521
A Performance Evaluation of the Turkish Banking Sector after the Global Crisis via CAMELS Ratios
Hasan Dincer, Gulsah Gencer, Nazife Orhan and Kevser Sahinbas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1530
Linking Leadership Style to Firm Performance: The Mediating Effect of the Learning Orientation
Mehtap Özs¸ahin, Cemal Zehir and A. Zafer Acar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1546
The Effect of Organizational Culture on Organizational Ef?ciency: The Moderating Role of Organizational Environment and CEO Values
Esra Aktas¸, Is¸?k Çiçek and Mithat K?yak . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1560
Perceptions of Network Effects: Positive or Negative Externalities?
Sey? Top, Serkan Dilek and Nurdan Çolako?lu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1574
Competition between Networks
Sey? Top and Serkan Dilek . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1585
Strategic Operations Management: Investigating the Factors Impacting IT-Business Strategic Alignment
Saeid Jor? and Hassan Jor? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1596
Strategic Operations Management: Investigating the Factors Impacting Communication Effectiveness and Job Satisfaction
Hassan Jor? and Saeid Jor? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1606
The Problematic of Competitive Intelligence: How to Evaluate & Develop Competitive Intelligence?
Tanju Colakoglu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1615
Do Strategies Emerge?
Gadaf Rexhepi and Sadudin Ibraimi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1624
The Effect of Supply Chain Integration on Information Sharing: Enhancing the Supply Chain Performance
?pek Koço?lu, Salih Zeki ?mamo?lu, Hüseyin ?nce and Halit Keskin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1630
Enhancing Production Performance and Customer Performance through Total Quality Management (TQM): Strategies for Competitive Advantage
Arawati Agus and Za’faran Hassan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1650
Measuring Service Quality of Export Credit Agency in Turkey by Using Servqual
Sibel Dinç Aydemir and Cevat Gerni . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1663
Network Based Determinants of Innovation Performance in Yacht Building Clusters
Fulya Sarvan, Eren Durmus¸, Can Deniz Köksal, Gözde Gül Bas¸er, Onur Dirlik, Murat Atalay and Fulya Almaz . . . . . . . . . . . . . . . . . . . . 1671
doc_668861375.pdf
Description explain about 7th international strategic management conference 2011.
ISBN: 978-1-62749-947-8
7th International Strategic
Management Conference 2011
Paris, France
30 June - 2 July 2011
Volume 1 of 2
Procedia Social and Behavioral Sciences Volume 24
Editor:
Mehtap Ozsahin
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Contents
Procedia Social and Behavioral Sciences 20 (2010) iii–xxx
Available online at www.sciencedirect.com
doi:10.1016/S1877-0428(11)01800-3
Procedia Social and Behavioral Sciences 24 (2011) iii-vii
Purple Ocean Strategy: How to Support SMEs’ Recovery
Giorgio Gandellini and Daniela Venanzi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Management Measures to be Taken for the Enterprises in Dif?culty during Times of Global Crisis: An Empirical Study
Mikail Erol, Sudi Apak, Metin Atmaca and Seçil Öztürk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Managerial Optimism to Overcome Economic Recession in the World
Jayaramana, Daing Nasir Ibrahimb and Ch’ng Li Guatc . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Operating Turnaround Strategies during Crisis Periods: A Research on Manufacturing Firms
Mehmet Tikici, Ece Omay, Neslihan Derin, S¸eyda Nur Seçkin and Mehmet Cüreo?lu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
Applicable Vision, Mission and the Effects of Strategic Management on Crisis Resolve
P?nar Alt?ok . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61
Returns of Investment Tools in Recession Periods for Turkey
Sefer S¸ener and Esin Cumhur Pirinçciler . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72
Prevailing During the Periods of Economical Crisis and Recession through Business Model Innovation
Ahmet Ucaktürk, Mustafa Bekmezci and Tülay Ucaktürk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89
Variables Perceived by Managers as Antecedents that Lead Firms to Environmental Management: An Empirical Research in the Turkish
Construction Sector
Ça?lar Bekiro?lu, Oya Erdil and Lüt?hak Alpkan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 101
A Study of Superiority of E-Trade Compared to Traditional Methods of Commerce in Overcoming Crises: Case Study of kitapix.com
Erdal Aydin and Semih Kavaklioglu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123
Fiscal Decentralisation: A Local Solution to Recovery from Global Recession
Edoun Emmanuel Innocents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 138
Global Investments and Strategies of Recovery from the Recesion
Ivana Milosev, Ana Joza, Ljubica Mijuskovic, Mirjana Sujic, Milana Milosev and Sandra Brkanlic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 147
The Global Governance Reform and the Role of the G-20 in Recovery from the Global Crisis
Gokhan Ozkan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 159
Recovering from the Global Crisis: A Panel Study
Engin Erdo?an, Meliha Ener and Feyza Ar?ca . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167
Strategic Management of Foreign Vassals in Iran Regarding World Recession Period
Saeed Rokooei, Raheleh Miralami, Ali Modarresi and Darioush Poursarrajian . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 174
Tourism Sector in Order to Recovering from the Recession: Comparison Analyses for Turkey
Mehmet Sar????k, Didar Sar?, Selahattin Sar? and Muhsin Halis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 181
The Firms’ Survival and Competition through Global Expansion: A Case Study from Food Industry in FMCG Sector
Yasemin Oraman, M. Omer Azabagaoglu and I. Hakki Inan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 188
Pursuit for Strategic Foreign Trade Market
Volkan Öngel, A. Alkan Çelik amd ?yas Sözen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 198
Measuring the Technical Ef?ciency of Telecommunication Sector within Global Crisis: Comparison of G8 Countries and Turkey
Furkan Diskaya, Senol Emir and Nazife Orhan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 206
Economists that have Contributed to Economics Policies in the World, Ottoman State and Republic of Turkey
Erol Eren . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 219
Analysis of Customer Expectations after the Recession: Case of Food Sector
M. Omer Azabagaoglu and Yasemin Oraman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 229
A New Strategic Tool for Managing the Economic Recession: Creating Shareholder Value with Lateral Marketing
Sabiha K?l?ç, Emre Ça?lar, Eren Güngör and ?rfan Ça?lar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 237
E-Commerce as an Alternative Strategy in Recovery from the Recession
Mesut Savrul and Cüneyt K?l?ç . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 247
To Be or not to Be in Social Media Arena as the Most Cost-Ef?cient Marketing Strategy after the Global Recession
A. Kaz?m Kirti? and Filiz Karahan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 260
Recovery from Crisis for Turkish Firms: Synergistic Action between Foreign Policy and Marketing Process
Huseyin A. Kanibir, Sima Nart and Reha Saydan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 269
iv Contents
The Effect of Marketing Expenditures during Financial Crisis: The Case of Turkey
Aykan Candemir and Ali Erhan Zalluhoglu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 291
Is it a Way Out of Crises for White Meat Producers to Focus on Export Strategies during Crisis Times?
Cüneyt Akar, Yener Pazarc?k and Yavuz Tansoy Y?ld?r?m . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 300
Online Group Buying: What is there for the Consumers?
?rem Eren Erdo?mus¸ and Mesut Çiçek . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 308
A Decision Support on Planning Retail Tenant Mix in Shopping Malls
Sebnem Burnaz and Y. Ilker Topcu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 317
Fashion Phenomenon in Postmodern Marketing Applications and Effects on the Marketing Components
Mustafa Aksu, Güzide Öncü Ero?lu Pektas¸ and Merve Eseo?lu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 325
Identifying the Factors Driving Market Selection in Latin America. An Insight from the Spanish Franchise Industry
Verónica Baena and Julio Cerviño . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 340
In?uence of Banks’ Corporate Reputation on Organizational Buyers Perceived Value
Vesna Babi?-Hodovi?, Eldin Mehi? and Maja Arslanagi? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 351
Attitudes towards Mobile Advertising – A Research to Determine the Differences between the Attitudes of Youth and Adults
Sevtap Ünal, Aysel Ercis¸ and Ercan Keser . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 361
The Theory of Cognitive Dissonance: A Marketing and Management Perspective
E. Eser Telci, Ceyda Maden and Deniz Kantur . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 378
A Strategic Marketing Management Approach of the Relationship between Companies on B2B Field in Romania and their Suppliers
C?escu tefan Claudiu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 387
Pro?ling Online Consumers According to their Experiences with a Special Focus on Social Dimension
Tas¸k?n Dirsehan and Meltem Çelik . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 401
Measuring Employee Expectations in a Strategic Human Resource Management Research: Job Satisfaction
Yasemin Oraman, Gökhan Unak?tan and Ufuk Selen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 413
A Qualitative Study of Coping Strategies in the Context of Job Insecurity
Melih Astarlioglu, Secil Bayraktar Kazozcu and Renin Varnali . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 421
Employment Predictions in Secretarial Occupation
Ali Hal?c?, Burcu Y?lmaz and Murat Kas?mo?lu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 435
Role of Strategic Flexibility in the Choice of Turnaround Strategies: A Resource Based Approach
Secil Bayraktar Kazozcu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 444
Importance of Human Resources in Strategic Merging: Example of Mergers between two Banks with Foreing Capital, which Operate in
Turkey
Nurdan Çolako?lu and Gül Nihan Güven Yes¸ilda? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 460
An Application on the Impacts of Human Resource Management in Technology Management of the Companies
Harun Demirkaya, Gürol Özcüre and Nimet Eryi?it . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 474
An Investigation of the Effects of Technology Readiness on Technology Acceptance in E-HRM
Nihat Erdo?mus¸ and Murat Esen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 487
A Research on Suf?ciency of University Education about Satisfaction of University Student’s Career Expectations
Burhanettin Zengin, Lüt? Mustafa S¸en and Seyit Ahmet Solmaz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 496
The Relationship between Social Climate and Loneliness in the Workplace and Effects on Employee Well-Being
Oya Erdil and Öznur Gülen Ertosun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 505
The Role of Regimes to Generate a New Form of Entrepreneurship: Central Asian Perspectives
Oskar Kayasan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 526
How Much Entrepreneurial Characteristics Matter in Strategic Decision-Making?
F. Oben Ürü, Sezer C. Çal?s¸kan, Özlem Atan and Mustafa Aksu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 538
Entrepreneurial Orientation, Learning Orientation, and Innovation in Small and Medium Enterprises
Shihping Kevin Huang and Yu-Lin Wang . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 563
The Impact of International Entrepreneurial Orientation on Strategic Adaptation
Gulzhanat Tayauova . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 571
The Relationship between Entrepreneur’s Level of Perceived Business-Related Fear and Business Performance
Nevin Deniz, ?lknur Tas¸tan Boz and Öznur Gülen Ertosun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 579
Is there any Linkage between Entrepreneur Typologies and Strategy Typologies?
Mustafa Abdül Metin Dincer, Mustafa Yildirim and Esra Dil . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 601
Corporate Entrepreneurship and Strategy Process: A Performance Based Research on Istanbul Market
Ata Özdemirci . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 611
Investigation of the Effects of Strategic Leadership on Strategic Change and Innovativeness of SMEs in a Perceived Environmental Uncertainity
S¸ebnem Aslan, Ahmet Diken and A. Aslan S¸endo?du . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 627
The Impact of Strategic Planning Activities on Transylvanian SMEs - An Empirical Research
Oana Adriana Gic? and Adina Letit ¸ia Negrus¸a . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 643
The Need of Effective Strategic Management during a Planned Change: An Example of Bologna Change Process from a Turkish University
S¸ebnem Penbek, Deniz Zaptç?o?lu and Mert Günerergin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 649
Contents v
Insights on Entrepreneurship Education in Public Universities in Turkey: Creating Entrepreneurs or not?
Bige As¸kun and Nihan Y?ld?r?m . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 663
The Importance of Competitiveness Measuring in the Light of Serbia’s Accession to European Union
Andrea Kati?, Saša Raleti?, Bojana Jokanovi? and Gordana Abramovi? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 677
Investigating the Recovery Strategies of European Union from the Global Financial Crisis
S¸ükrü Yurtsever . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 687
The Impact of Turkish Labour Migration on the Human Resources in the European Union
Gönül O?uz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 696
Europeanization of Labour Markets in New Member and Candidate States
Sefer S¸ener and Burcu K?l?nç Savrul . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 716
Tacit Sources of Competitive Advantages of the Leading Chinese Companies Extracted from the Longitudinal Analysis of Chinese
Internationalisation
Mohammad Sakhawat H Bhuiyan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 727
Strategies of International Growth in Enterprises and Strategic Alliances
Sefer Gümüs¸ and Sudi Apak . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 737
The Impact of E-Commerce on International Trade and Employment
Nuray Terzi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 745
Balanced Scorecard Perspective on Change and Performance: A Study of Selected Indian Companies
Ayesha Farooq and Zareen Hussain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 754
Strategic Management for the Internationalization and Cooperative Markets
V.M. Martín López and I. Ruiz Guerra . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 769
Information Technology’s Effect on Turkey’s Foreign Trade: An Investigation for the Last Decade
Murat Ustaoglu and Bilgehan Yildiz . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 781
Problems Encountered by the Exporting Firms: An Application in the City of Kayseri
M. S¸ükrü Akdo?an, Kurtulus¸ Karamustafa, Kenan Güllü, Kumru Uyar and ?lhan Güllü . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 790
Determining the Necessary Criteria for the EU Membership by Using the Machine Learning Method: 2005 - 2010 Period Analysis
Furkan Diskaya, Senol Emir and Nazife Orhan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 808
The Effects of Science-Technology-Innovation on Competitiveness and Economic Growth
Sefer S¸ener and Ercan Sar?do?an . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 815
Kano Model Application in New Product Development and Customer Satisfaction (Adaptation of Traditional Art of Tile Making to Jewelries)
Bilsen Bilgilia, Aysel Ercis¸ and Sevtap Ünal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 829
An Empirical Examination of Performance and Image Outcome Expectation as Determinants of Innovative Behavior in the Workplace
Ays¸e Cingöz and A. Asuman Akdo?an . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 847
The Relationships between Firm Size, Prospector Strategy, Architecture of Information Technology and Firm Performance
Adnan Kalkan, Oya Erdil and Özlem Çetinkaya . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 854
Enterprise Knowledge Management Model (EKMM) in Strategic Enterprise Resource Management (SERM)
Ercan Oztemel, Seher Arslankaya and Tulay Korkusuz Polat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 870
Knowledge Management and Learning Capability to Enhance Organizational Innovativeness
Ayse Gunsel, Evangelia Siachou and A. Zafer Acar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 880
Promoting Creativity among Employees of Mature Industries: The Effects of Autonomy and Role Stress on Creative Behaviors and
Job Performance
Hülya Gündüz Çekmecelio?lu and Ays¸e Günsel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 889
The Effects of Relationship Orientation through Innovation Orientation on Firm Performance: An Empirical Study on Turkish Family-Owned Firms
Cemal Zehir, Erkut Altindag and A. Zafer Acar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 896
The Signi?cance of Emotional Intelligence on the Innovative Work Behavior of Managers as Strategic Decision-Makers
Hasan Dincer, Gulsah Gencer, Nazife Orhan and Kevser Sahinbas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 909
The Effects of Organizational Climate on Team Innovativeness
Atif Aç?kgöz and Ays¸e Günsel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 920
Does Turkish Stock Market React to Public Announcements of Major Capital Expenditures?
Ays¸egül Özbebek, Seda Canikli and Yusuf Aytürk . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 928
Financial Risk Management in Renewable Energy Sector: Comparative Analysis between the European Union and Turkey
Sudi Apak, Erhan Atay and Güngör Tuncer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 935
Cross-Border Bank Acquisitions and Banking Sector Performance: An Empirical Study of Turkish Banking Sector
Merve KILIÇ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 946
Country’s Strategy in Export of Financial Services
Marija Lindemane . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 960
A Fuzzy Weibull Model with Application in Stocks Optimization
Campean Emilia, Morar Liviu and Blaga Lucia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 972
The Role of Credit Default Swaps on Financial Market Stability
Nuray Terzi and Korkmaz Uluçay . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 983
Assessing Risk for Strategy Formulation in Steel Industry through Real Option Analysis
Farrah Merlinda Muharam . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 991
vi Contents
Russia and the Russian Tourist in Finnish Tourism Strategies—The Case of the Karelian Region
K. Jakosuo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1003
How to Manage Yacht Tourism in Turkey: A Swot Analysis and Related Strategies
Mehmet Sariisik, Oguz Turkay and Orhan Akova . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1014
The Effect of Service Interaction Orientation on Customer Satisfaction and Behavioral Intention: The Moderating Effect of Dining Frequency
Rong-Da Liang and Jun-Shu Zhang . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1026
Antecedents of Contractual Completeness: The Case of Tour Operator-Hotel Allotment Contracts
Tugba Gurcaylilar-Yenidogan, Alp Yenidogan and Josef Windsperger . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1036
Tourists’ Perception and Satisfaction of Shopping in Alanya Region: A Comparative Analysis of Different Nationalities
Süleyman BARUTÇU, Hulusi DO?AN and Engin ÜNGÜREN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1049
Strategic Analysis of the External Environment and the Importance of the Information: Research on Perceptions of Hotel Managers
O?uz Türkay, Seyit Ahmet Solmaz and Serkan S¸engül . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1060
Patient Care Costs in the State Training and Research Hospitals in Istanbul in Years 2000-2007
Nurs¸en Ayd?n and Re?ka Bako?lu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1070
Self Assessment as a gate to Performance Improvement: A study on Hospitality Management in Turkey
Aytug Sozuer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1090
The Learning Organization Challenges within the SMEs Tourism Field of Activity
Dan Popescu, Iulia Chivu, Alina Ciocârlan-Chitucea, Daniela-Oana Popescu and C?lin Georgel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1098
To Continue Prospecting: Performance Implications of Combinative Capabilities and Explorative Learning
Nor Liza Abdullah and Abdul Latif Salleh . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1107
The Role of Organizational Learning and Knowledge Transfer in Building Strategic Alliances: A Case Study
Nurullah Genç and N. Öykü ?yigün . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1124
The Effects of Information Technology Supported Education on Strategic Decision Making: An Empirical Study
?kram Das¸tan, Mesut Çiçek and Abdullah Naralan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1134
Contingency Approach to Strategic Management: A Test of the Mediating Effect of Leader Member Exchange on the Relationship between
Psychological Empowerment and Job Satisfaction in 21
st
Century Workplace
M. Gökhan Bitmi? and Azize Ergeneli . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1143
Perceived Procedural Rationality and Political Behaviours in Strategic Decision Making Process and Organizational Commitment Triangle
Münevver Çetin and Dilek Pekince . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1154
The Proactive Studies in Developing Corporate Strategies in Police Units: Due Diligence and Satisfaction Assesment
Emel Bahar and Ferudun Kaya . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1164
Independent and Joint Effects of Perceived Corporate Reputation, Affective Commitment and Job Satisfaction on Turnover Intentions
Umit Alniacik, Ersan Cigerim, Kultigin Akcin and Orkun Bayram . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1177
Store Brand Purchase Intention: Effects of Risk, Quality, Familiarity and Store Brand Shelf Space
?nci Dursun, Ebru Tümer Kabaday?, Alev Koçan Alan and Bülent Sezen . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1190
International Branding Strategies of Developing Countries: The Case of Arçelik
Tanses Gülsoy, Özlem Özkanl? and Richard Lynch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1201
The Effects of Brand Communication and Service Quality in Building Brand Loyalty through Brand Trust; The Empirical Research on Global
Brands
Cemal Zehir , Azize S¸ahin, Hakan Kitapç? and Mehtap Özs¸ahin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1218
Measuring Service Quality and a Comparative Analysis in the Passenger Carriage of Airline Industry
Sabri T. Erdil and O?uz Y?ld?z . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1232
Peugeot Celebrates its 200 Years of Life. History, Strategies, Organisation and Future Prospects of the French Car Company. A Comparison
with Fiat Auto.
Francesco Scalera . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1243
Core Competences in Non- Governmental Organizations: A Case Study
Senem Besler and Hakan Sezerel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1257
The Sustainable Company and Employee Participation as a Part of the Solution to Triple Crisis in the European Union and Turkey: Example
of OMV Samsun Elektrik
Gürol Özcüre, Harun Demirkaya and Nimet Eryi?it . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1274
The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research on Global Brands
Azize S¸ahin, Cemal Zehir and Hakan Kitapç? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1288
Disclosure and Transparency in Corporate Governance Codes - Comparative Analysis with Prior Literature Findings
Cristina Alexandrina S¸tef?nescu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1302
Do Corporate Governance “Actors” Features Affect Banks’ Value? – Evidence from Romania
Cristina Alexandrina S¸tef?nescu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1311
Strategic Reactions of Organizations to Legal Environment: A Typology for Industries in the Process of Institutionalization
Erdem Kirkbesoglu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1322
Rights Issues and their Impact on Diluting Minority Rights in Israel
Yaron Zelekha and Eyal Sharabi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1329
Drinking Water Treatment for Reducing Risks in Albanian Conditions
Alba Dumi and Gelina Maliqi (Ramolli) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1343
Contents vii
Direct Investment in Modern Economy and the Role Played by Companies to that Effect
Istrate Luminita Gabriela . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1352
Going Green of Mission and Vision Statements: Ethical, Social, and Environmental Concerns across Organizations
U?ur Yozgat and Nilgün Karatas¸ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1359
The Impact of Morality and Religiosity of Employees on Their Hardworking Behavior
Meral Elçi, ?rge S¸ener and Lüt?hak Alpkan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1367
Is Ethical Leadership and Strategic Leadership a Dilemma? A Descriptive Survey
Hasan Tutar, Mehmet Alt?nöz and Demet Çak?ro?lu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1378
The Association between Organizational Silence and Ethical Leadership through Employee Performance
Cemal ZEHIR and Ebru ERDOGAN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1389
Corporate Social Responsibility: A Study of Striking Corporate Social Responsibility Practices in Sport Management
Berrin Filizöz and Mücahit Fis¸ne. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1405
CSR as a Tool to Cope with Economic Crises: The Case of TEI
Vildan Durmaza, Savas¸ S. Ates¸ and Gurcan Duman . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1418
Perception of Managers as to the Ethical Responsibility and Competition Strategy: A Survey
Hasan Tutar, Mehmet Alt?nöz and Demet Çak?ro?lu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1427
Social Capital In?uences on Business Groups’ Diversi?cation Strategies
Ela Ozkan-Canbolat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1436
Key Success Factors in Implementing Strategy: Middle-Level Managers’ Perspectives
Firdaus Alamsjah . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1444
Actual and Ideal Leadership Behavior Shift within the Last Five Years
E. Serra Yurtkoru and Asl? Küçükaslan Ekmekçi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1451
The Effects of Leadership Styles and Organizational Culture over Firm Performance: Multi-National Companies in ?stanbul
Cemal Zehir, Öznur Gülen Ertosun, Songül Zehir and Büs¸ra Müceldili . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1460
Overview of Methodological Trends of the Last Decade in Strategic Management Research
Ramazan Uygun and Emel Alt?n . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1475
Board Composition and Organizational Performance: Environmental Characteristics Matter
?rge S¸ener, Abdülkadir Varo?lu and Selim Aren . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1481
The Relation between Diversi?cation Strategy and Organizational Performance: A Research on Companies Registered to the Istanbul Stock
Exchange Market
?brahim An?l and Ihsan Yi?it . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1494
The Relationship between Reward Management System and Employee Performance with the Mediating Role of Motivation: A Quantitative
Study on Global Banks
P?nar Güngör . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1510
Strategic Leadership Styles and Organizational Financial Performance: A Qualitative Study on Private Hospitals
Mithat K?yak, Tuba Bozaykut, P?nar Güngör and Esra Aktas¸ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1521
A Performance Evaluation of the Turkish Banking Sector after the Global Crisis via CAMELS Ratios
Hasan Dincer, Gulsah Gencer, Nazife Orhan and Kevser Sahinbas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1530
Linking Leadership Style to Firm Performance: The Mediating Effect of the Learning Orientation
Mehtap Özs¸ahin, Cemal Zehir and A. Zafer Acar . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1546
The Effect of Organizational Culture on Organizational Ef?ciency: The Moderating Role of Organizational Environment and CEO Values
Esra Aktas¸, Is¸?k Çiçek and Mithat K?yak . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1560
Perceptions of Network Effects: Positive or Negative Externalities?
Sey? Top, Serkan Dilek and Nurdan Çolako?lu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1574
Competition between Networks
Sey? Top and Serkan Dilek . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1585
Strategic Operations Management: Investigating the Factors Impacting IT-Business Strategic Alignment
Saeid Jor? and Hassan Jor? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1596
Strategic Operations Management: Investigating the Factors Impacting Communication Effectiveness and Job Satisfaction
Hassan Jor? and Saeid Jor? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1606
The Problematic of Competitive Intelligence: How to Evaluate & Develop Competitive Intelligence?
Tanju Colakoglu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1615
Do Strategies Emerge?
Gadaf Rexhepi and Sadudin Ibraimi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1624
The Effect of Supply Chain Integration on Information Sharing: Enhancing the Supply Chain Performance
?pek Koço?lu, Salih Zeki ?mamo?lu, Hüseyin ?nce and Halit Keskin . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1630
Enhancing Production Performance and Customer Performance through Total Quality Management (TQM): Strategies for Competitive Advantage
Arawati Agus and Za’faran Hassan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1650
Measuring Service Quality of Export Credit Agency in Turkey by Using Servqual
Sibel Dinç Aydemir and Cevat Gerni . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1663
Network Based Determinants of Innovation Performance in Yacht Building Clusters
Fulya Sarvan, Eren Durmus¸, Can Deniz Köksal, Gözde Gül Bas¸er, Onur Dirlik, Murat Atalay and Fulya Almaz . . . . . . . . . . . . . . . . . . . . 1671
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