| 7 BEST WAYS TO PROMOTE ONLINE BUSINESS |
This paper aims to highlight the various difficulties faced while conducting online trade/business, and attempts to bring forth, the possibilities to grow within those restrictions. While an in-depth analysis and a market research on the consumer’s choices have always proven to the go-to method for various market analysts, this paper aims to highlight some of the same problems, but through the consumer’s perspective as well, in order to better understand and the fulfill their needs.
The Internet: The precursor of the internet could be traced long back in the 1960’s when the ARPANET, with the help of utilizing pocket switching technology had laid the foundation of the internet. In the years that followed, the path to its foundation was awaited with the scrutiny of various researchers and scholars, who, for the appeasement of their curiosity on this peculiar invisible network left no stone unturned to fully examine its features. The culmination of these ideas altogether gave birth to a new reality- a world with wireless data transmission on both ends.
E-Business: In the mid twentieth century, for the first time commerce was intermingled with the internet, when for the first time many began to venture in this field. However, it wasn’t until the 1990’s when the term E-Commerce first began to pick up its pace in an impactful manner. The reason being a rapid commercialization of the internet by the consumers, that prompted in the market an array of new methods to accommodate with this procedure. For the first time, new methods for payment via the internet (e-payment) took hold of the market.
In the span of over two decades, the current market’s heavy dependency on the internet has spoken broadly on its efficiency, boasting of its utility, convenience and the spectrum of features that shower down on its users. Consequently, this also opens up a new dimension competition allowing a competition as seen never before in this world.
E-Business: In the mid twentieth century, for the first time commerce was intermingled with the internet, when for the first time many began to venture in this field. However, it wasn’t until the 1990’s when the term E-Commerce first began to pick up its pace in an impactful manner. The reason being a rapid commercialization of the internet by the consumers, that prompted in the market an array of new methods to accommodate with this procedure. For the first time, new methods for payment via the internet (e-payment) took hold of the market.
In the span of over two decades, the current market’s heavy dependency on the internet has spoken broadly on its efficiency, boasting of its utility, convenience and the spectrum of features that shower down on its users. Consequently, this also opens up a new dimension competition allowing a competition as seen never before in this world.
7 Ways to Promote Online Business
1. Collaboration: in a world where the internet in accessible by almost everyone, almost everyone wants to be seen and be a part of the ‘buzz’. The current day observes various, if not all famous, influencers and bloggers who have been able to amaze an enormous fan base over the network. For the same purpose, various online influencers have been seen to promote other brands in an attempt to gain monitory as well as other benefits for themselves. While this may come with some pre-planned expenses, provided the selected candidate is up to the mark, that is, has a significant social media following, the fruition could be as or even more beneficial for the business itself. Being seen on relevant and contemporary channels, adored by the daily consumers of the internet could therefore stand as a basic pillar for inviting new customers.
2. Knowledge of the Internet: with the current market competition, where every business in trying to be better that their counterparts, it’s needless to say that a proper understanding of the internet is crucial. Every year a new idea for a new social media platform is germinated within the minds of the people, with a heavily anticipated outcome. While some turn out into social media giants such as Facebook, Instagram, Twitter and many more, rest do not. However, the concept of analyzing such progression should be within the business owner’s understandability, so that they are able to invest on the most suitable and fulfilling platform allowing their growth to be steady and promising.
3. Online Events: the availability of the internet has sparked in many, the flames for knowledge. Consumers today are aware, or want to be aware of the products that are being sold to them. With each penny spent, the demand is equal for each commodity purchased. For this purpose, hosting online events allowing the consumers to interact as well not only embellishes their thirst for the ‘how’, but also encourages them to participate in trade with a brand that they are already familiar with.
4. Content marketing: while the dimensions within the field of content marketing could be long-spanning, its aim is quite universal and easy to understand- garnering consumers. Content marketing could be beneficial in innumerous ways such as – spreading brand awareness, lead generation, audience engagement, consumer awareness and many more. With the correct understanding of the demands of the consumers, content marketing serves as a highly efficient but cheap method of promoting your online business.
5. Market surveys and Customer Reviews: the platform of the internet doesn’t limit itself to the mere act of selling and buying commodities, on the other hand it allows the consumers to voice their concerns and experience with a particular commodity. Understanding their needs to fulfill them from the direct source of their reviews therefore is a highly crucial source of information.
6. Establishing Prominence: with the business widely recognized and trusted by its customers, the business gains an authoritative prominence within the market, under the circumstance of enjoying a heavy footing on the social media platforms.
7.Virtual Reality: while the concept may seem far-fetched and irrelevant for this field, it is upon a deeper understanding that we realize the importance and efficiency of the said method. Allowing the customers a virtual platform more accustomed with the unreal reality of a shopping space to some extend helps in attracting their attention. While the concept of virtual reality is still a futuristic and expensive means for online promotion, its key elements could be broken down, with simplistic and usable concepts as employed by various gaming platforms, which with a minimalistic expenditure are able to generate fulfillment for the customers with the introduction of something new.