Social media is a great place to manage your sales. There you can find your audience eager for content and a nice conversation so that you can use this mindset in your favour. But what you can’t do it is just create a page and profile, fill it with adverts and think that it will bring you more conversions.
As you can imagine, people don’t go browsing on social media because they want to buy anything. So you will need to find a way to sell your product without being invasive or awkward. And here are some ways to do it:
# 1 – Join a conversation
As mentioned above, people are on social media looking for the obvious thing: be social. So your best bet to be noticed is by joining a conversation.
There are several groups on Facebook and LinkedIn and hashtags on Instagram and Twitter that create the right opportunity for you to mention your product or service. Just make sure that you will be answering a question and not starting a topic with it.
# 2 – Buy adverts
The second most obvious way to use social media to increase sales is buying adverts. Facebook, Twitter, LinkedIn, Instagram, and many other social media networks have their own ways advertising features.
So what you have to do is check the cost-benefit of each one of them and decide which one is more likely to bring you the results you need. Of course, it will depend on the preferences of your target audience and your budget.
# 3 – Do some research
Social media is one the of the best and cheapest ways to do research. There you will find your target audience and competitors, and you can see what they are doing and prioritising at no cost.
You will also know a lot about the habits, needs, and preferences of your potential clients. And, if you have already built a true connection, you can ask them directly for feedback and opinions about your products or services.
# 4 – Create a group to build engagement
A great way to build engagement among your audience is by setting up a group on social media. If you share anything you find useful to a broader audience on your page or profile, there you will share information that is relevant to that small group in particular.
You can create, for instance, a group only for people to share their experiences and ask any doubts they might have after buying your product. This way, you will be using social media to add value to your post-sales and to give your public a reason to choose your brand.
# 5 – Launch contest
Another popular way to use social media to sell more is launching contest. All that you have to do is define a prize that will be given to the person that complete any given task more successfully. And it is the chance to win something perceived as valuable that will drive people to your page, where they will learn more about it.
For faster results, you can link your contest to the purchase of your product. For the instance, you can ask users to post photos using your product along with a sentence saying why they chose it. Then you can offer the prize to the best photo or phrase. The only point here is that you will need to be very clear about the rules so that the promotion won’t backfire.
# 6 – Post user-generated content
And talking about posts created by clients, you should know that user-generated content is a must nowadays on social media. So why not ask your happy customers to post something about your business on social media in exchange for a discount or a freebie?
This way you will not only get fresh and valuable content to your social media profile or page but will so see it shared with new people – the followers and friends of your client. You will win both ways.
The bottom line
Considering that you must be on social media, you should use it in your favour as a way to increase your sales. And it can be much easier than you think.
As you must have noticed above, it is all a question of being where your target audience is and taking the opportunity to introduce them to your product or service.
But you will also want to be professional and buy adverts if you are dealing with something very commercial.
So start analysing which of the suggestions above meet your marketing goals, so you can implement them and see your figures going up on your reports.
As you can imagine, people don’t go browsing on social media because they want to buy anything. So you will need to find a way to sell your product without being invasive or awkward. And here are some ways to do it:
# 1 – Join a conversation
As mentioned above, people are on social media looking for the obvious thing: be social. So your best bet to be noticed is by joining a conversation.
There are several groups on Facebook and LinkedIn and hashtags on Instagram and Twitter that create the right opportunity for you to mention your product or service. Just make sure that you will be answering a question and not starting a topic with it.
# 2 – Buy adverts
The second most obvious way to use social media to increase sales is buying adverts. Facebook, Twitter, LinkedIn, Instagram, and many other social media networks have their own ways advertising features.
So what you have to do is check the cost-benefit of each one of them and decide which one is more likely to bring you the results you need. Of course, it will depend on the preferences of your target audience and your budget.
# 3 – Do some research
Social media is one the of the best and cheapest ways to do research. There you will find your target audience and competitors, and you can see what they are doing and prioritising at no cost.
You will also know a lot about the habits, needs, and preferences of your potential clients. And, if you have already built a true connection, you can ask them directly for feedback and opinions about your products or services.
# 4 – Create a group to build engagement
A great way to build engagement among your audience is by setting up a group on social media. If you share anything you find useful to a broader audience on your page or profile, there you will share information that is relevant to that small group in particular.
You can create, for instance, a group only for people to share their experiences and ask any doubts they might have after buying your product. This way, you will be using social media to add value to your post-sales and to give your public a reason to choose your brand.
# 5 – Launch contest
Another popular way to use social media to sell more is launching contest. All that you have to do is define a prize that will be given to the person that complete any given task more successfully. And it is the chance to win something perceived as valuable that will drive people to your page, where they will learn more about it.
For faster results, you can link your contest to the purchase of your product. For the instance, you can ask users to post photos using your product along with a sentence saying why they chose it. Then you can offer the prize to the best photo or phrase. The only point here is that you will need to be very clear about the rules so that the promotion won’t backfire.
# 6 – Post user-generated content
And talking about posts created by clients, you should know that user-generated content is a must nowadays on social media. So why not ask your happy customers to post something about your business on social media in exchange for a discount or a freebie?
This way you will not only get fresh and valuable content to your social media profile or page but will so see it shared with new people – the followers and friends of your client. You will win both ways.
The bottom line
Considering that you must be on social media, you should use it in your favour as a way to increase your sales. And it can be much easier than you think.
As you must have noticed above, it is all a question of being where your target audience is and taking the opportunity to introduce them to your product or service.
But you will also want to be professional and buy adverts if you are dealing with something very commercial.
So start analysing which of the suggestions above meet your marketing goals, so you can implement them and see your figures going up on your reports.