Description
It is a report of Michael Porter's 5 Force Model done for Godrej in Fresh Chicken Industry.
Aditi Dinkar Halankar SYBMS-A 2114
Chetana¶s Bachelor of Management Studies
Topic: Industry example of Michael Porter¶s 5 Force Model
Name: Aditi Dinkar Halankar Div: SYBMS-A Roll No.: 2114
Submitted to: Mrs. HarmitKaurBindra
1
Aditi Dinkar Halankar SYBMS-A 2114
About Company Fresh Chicken industry is where the companies deal in fresh poultry chicken which is hygiene, clean & healthy. I wil be explaining it in form of Michael Porter¶s 5 Force Model with the help of Godrej Real Good Chicken example. Established in 1897, the Godrej group has grown in India from the days of the charkha to nights at the call centers. Our founder, Ardeshir Godrej, lawyer-turnedlocksmith, was a persistent inventor and a strong visionary who could see the spark in the future. His inventions, manufactured by his brother Pirojsha Godrej, were the foundation of today¶s Godrej empire. One of India¶s most trusted brand, Godrej enjoys the patronage and trust of over 470 million Indians every single day. Our customers mean the world to us. We are happy only when we see a delighted customer smile. Godrej Agrovet Limited (GAVL) is a diversified agribusiness company with interests in animal feed, oil plantations, agrochemicals and poultry. The business was set up in 1971. GAVL today has 45 manufacturing facilities across India, a network of over 10,000 rural distributors, dealers & agents and over 1900 employees committed to improving the lives of Indian farmers. The company has a presence in 21 states. With a rich experience of over 3 decades in the business of animal feeds and under the leadership of Chairman Nadir Godrej, today the company produces almost one million tons of nutritionally balanced feed for cattle every year. The company owns over 29000 hectares of cultivation lands collectively across the states of Andhra Pradesh, Karnataka, Tamil Nadu, Goa, Gujarat and Mizoram. With the intent of radically improving farmer economies, the company is focused towards the benefit of farmers.
2
Aditi Dinkar Halankar SYBMS-A 2114
Michael Porter¶s 5 Force Model-
Threat of Potential Entrants
Bargaining Power of Suppliers
Industry Competition
Bargaining power of Buyers
Threat of Substitutes
3
Aditi Dinkar Halankar SYBMS-A 2114
Michael Porter¶s 5 Force Model for Godrej Real Good Chicken-
HIGH y Suguna y Opti meat
LOW y GAVL NOT MUCH
LOW y Wholsalers y Customers
HIGH y Fish y Eggs y Soya Balls
Industry CompetitionThere is high competition in industry.
Threat of Potential EntrantsSuguna&Optimeat are some of the fresh chicken products. They are new entrants in the market which would affect Godrej Real Good Chicken.There are high chances of new entrants in market.
4
Aditi Dinkar Halankar SYBMS-A 2114
Bargaining Power of SupplierGodrej AgrovetLimited(GAVL) is the only provider of godrej so the bargaining power of supplier is very low. They wont leave such huge amount of profit for a new entrants.
Bargaining Power of BuyerThe bargaining power of buyers is very low. As the rates are decided by godrej itself the bargaining power avaibility is low.
Threat of SubstitutesPeople prefer to have eggs, fishes, soya balls rather chicken because it is heavy. Hence, threat of substitutes is high.
5
Aditi Dinkar Halankar SYBMS-A 2114
Conclusion Thus we can conclude saying that Fresh Chicken industry is not so big but still has a high competition between the companies in it. It also has substitutes in market but still it has retained its position in market at great extent.
6
Aditi Dinkar Halankar SYBMS-A 2114
Bibliography Search engine- www.wikipedia.com
7
doc_447511038.docx
It is a report of Michael Porter's 5 Force Model done for Godrej in Fresh Chicken Industry.
Aditi Dinkar Halankar SYBMS-A 2114
Chetana¶s Bachelor of Management Studies
Topic: Industry example of Michael Porter¶s 5 Force Model
Name: Aditi Dinkar Halankar Div: SYBMS-A Roll No.: 2114
Submitted to: Mrs. HarmitKaurBindra
1
Aditi Dinkar Halankar SYBMS-A 2114
About Company Fresh Chicken industry is where the companies deal in fresh poultry chicken which is hygiene, clean & healthy. I wil be explaining it in form of Michael Porter¶s 5 Force Model with the help of Godrej Real Good Chicken example. Established in 1897, the Godrej group has grown in India from the days of the charkha to nights at the call centers. Our founder, Ardeshir Godrej, lawyer-turnedlocksmith, was a persistent inventor and a strong visionary who could see the spark in the future. His inventions, manufactured by his brother Pirojsha Godrej, were the foundation of today¶s Godrej empire. One of India¶s most trusted brand, Godrej enjoys the patronage and trust of over 470 million Indians every single day. Our customers mean the world to us. We are happy only when we see a delighted customer smile. Godrej Agrovet Limited (GAVL) is a diversified agribusiness company with interests in animal feed, oil plantations, agrochemicals and poultry. The business was set up in 1971. GAVL today has 45 manufacturing facilities across India, a network of over 10,000 rural distributors, dealers & agents and over 1900 employees committed to improving the lives of Indian farmers. The company has a presence in 21 states. With a rich experience of over 3 decades in the business of animal feeds and under the leadership of Chairman Nadir Godrej, today the company produces almost one million tons of nutritionally balanced feed for cattle every year. The company owns over 29000 hectares of cultivation lands collectively across the states of Andhra Pradesh, Karnataka, Tamil Nadu, Goa, Gujarat and Mizoram. With the intent of radically improving farmer economies, the company is focused towards the benefit of farmers.
2
Aditi Dinkar Halankar SYBMS-A 2114
Michael Porter¶s 5 Force Model-
Threat of Potential Entrants
Bargaining Power of Suppliers
Industry Competition
Bargaining power of Buyers
Threat of Substitutes
3
Aditi Dinkar Halankar SYBMS-A 2114
Michael Porter¶s 5 Force Model for Godrej Real Good Chicken-
HIGH y Suguna y Opti meat
LOW y GAVL NOT MUCH
LOW y Wholsalers y Customers
HIGH y Fish y Eggs y Soya Balls
Industry CompetitionThere is high competition in industry.
Threat of Potential EntrantsSuguna&Optimeat are some of the fresh chicken products. They are new entrants in the market which would affect Godrej Real Good Chicken.There are high chances of new entrants in market.
4
Aditi Dinkar Halankar SYBMS-A 2114
Bargaining Power of SupplierGodrej AgrovetLimited(GAVL) is the only provider of godrej so the bargaining power of supplier is very low. They wont leave such huge amount of profit for a new entrants.
Bargaining Power of BuyerThe bargaining power of buyers is very low. As the rates are decided by godrej itself the bargaining power avaibility is low.
Threat of SubstitutesPeople prefer to have eggs, fishes, soya balls rather chicken because it is heavy. Hence, threat of substitutes is high.
5
Aditi Dinkar Halankar SYBMS-A 2114
Conclusion Thus we can conclude saying that Fresh Chicken industry is not so big but still has a high competition between the companies in it. It also has substitutes in market but still it has retained its position in market at great extent.
6
Aditi Dinkar Halankar SYBMS-A 2114
Bibliography Search engine- www.wikipedia.com
7
doc_447511038.docx