Kalpana Heliya
Par 100 posts (V.I.P)
THIS THREAD WILL EXCLUSIVELY DISCUSS ABOUT THE 4P's OF VARIOUS COMPANIES...
.THIS INITIATIVE IS INCLINED TOWARDS THE NEW STARTERS( THE SECOND SEM BMS STUDENTS,THE MBA FIRST SEM STUDENTS AND FOR ALL THOSE WHO WISHES TO ENHANCE THEIR KNOWLEDGE )
: COMAPANY: IDEA CELLULAR
CATEGORY: TELECOM
ABOUT IDEA :
IDEA Cellular is a publicly listed company, having listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE) in March 2007.
IIDEA Cellular is a leading GSM mobile service operator with pan India licenses. With a customer base of over 47 million in 17 service areas, operations are soon expected to start in Kolkata & West Bengal, North East & Assam, and J&K
A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has the distinction of offering the most customer friendly and competitive Pre Paid offerings, for the first time in India, in an increasingly segmented market. From basic voice & Short Message Service (SMS) services to high-end value added services such as Mobile TV, Games etc - IDEA is seen as an innovative, customer focused brand.
IDEA 'Women's Card' caters to the special needs of women on the move, and 'Youth Card' covers the emerging youth segment. IDEA 'My Gang' - the widely popular community user group product recently bagged the prestigious 'Golden Peacock Award 2008' under the Most Innovative Product category at the "19th World Congress on Total Quality".
A brand known for many firsts, IDEA was the first to launch GPRS and EDGE in India. IDEA has partnered with Research in Motion (RIM) to offer Blackberry services on its network. IDEA 'NetSetter'- Plug & Play, EDGE enabled USB Data Card offers affordable data connectivity with faster speed and consistency.
IDEA offers seamless coverage to roaming customers traveling to any part of the country, as well as to international traveling customers across over 200 countries. IDEA Cellular has partnership with over 400 operators worldwide to ensure that customers are always connected while on the move, across the globe.
IDEA has received several national and international recognitions for its path-breaking innovations in mobile telephony products & services. It won the GSM Association Award for "Best Billing and Customer Care Solution" for 2 consecutive years. It was awarded "Mobile Operator of the Year Award - India" for 2007 and 2008 at the Annual Asian Mobile News Awards. (Click here to view the complete list )
IDEA Cellular is part of the Aditya Birla Group, India's first truly multinational corporation. The group operates in 25 countries, and is anchored by over 1,25,000 employees belonging to 25 nationalities. The Group has been adjudged 'The Best Employer in India and among the Top 20 in Asia' by the Hewitt-Economic Times and Wall Street Journal Study 2007.
1) PRODUCT/ SERVICES: Prepaid, Postpaid, VAS & ROAMING( Value added Service, Roaming, Call Mgmt Service and Bills ), Business Offering
2) PLACE: The established service areas are Delhi, Andhra Pradesh, Gujarat, Maharashtra, Haryana, Kerala, Madhya Pradesh and Uttar Pradesh (West).
3) PRICE: Differs for different service plans
4) PROMOTION: A host of ATL & BTL promotions
ATL: TV commercials(Brand Ambassador : Abhishek Bacchan ), Title sponsors of Reality shows, Partners for IPL
Recently tied up with Yahoo for Mobile Advertising
Hoardings, Bus banners, Events, Bill Boards