Description
For Nmims answersheets contact
[email protected]
+91 95030-94040
Integrated Marketing Communication
1. Hamdard Laboratories (Medicine Division) has launched a mobile health van initiative to offer free health consultation and Unani products. If you were the Chief Marketing Officer of this novel initiative what advertising research you and your team would have conducted? What would be the possible outcomes of the research to maximize the reach? Clearly identify the target audience. (10 Marks)
2. How would a marketer apply 5M’s of advertising & DAGMAR model to Junglee Rummy India’s most trusted online rummy platform which boasts of projected user base of more than 20 million (10 Marks)
3. Prepare an Integrated Marketing Communication Plan for ITC’s Fiama Gel Bars’
a. Identify the target audience and the various mediums of advertising. (5 Marks)
b. How much advertising budget would your marketing team allocate to the various medium? Justify the same. How would you measure the efficacy of the campaign?
(5 Marks)
For Nmims answersheets contact
[email protected]
+91 95030-94040
doc_750014882.docx
For Nmims answersheets contact
[email protected]
+91 95030-94040
Integrated Marketing Communication
1. Hamdard Laboratories (Medicine Division) has launched a mobile health van initiative to offer free health consultation and Unani products. If you were the Chief Marketing Officer of this novel initiative what advertising research you and your team would have conducted? What would be the possible outcomes of the research to maximize the reach? Clearly identify the target audience. (10 Marks)
2. How would a marketer apply 5M’s of advertising & DAGMAR model to Junglee Rummy India’s most trusted online rummy platform which boasts of projected user base of more than 20 million (10 Marks)
3. Prepare an Integrated Marketing Communication Plan for ITC’s Fiama Gel Bars’
a. Identify the target audience and the various mediums of advertising. (5 Marks)
b. How much advertising budget would your marketing team allocate to the various medium? Justify the same. How would you measure the efficacy of the campaign?
(5 Marks)
For Nmims answersheets contact
[email protected]
+91 95030-94040
doc_750014882.docx