Description
An approach to 360 degree. Titan case study.
A 360 DEGREE APPROACH TO
TIME
GROUP-6
NIKITA NEHA-
14202141
KUMAR GAURAV-
14202150
PRIYANKA KALWAR-
14202145
ANKIT AGARWAL-
14202151
RAHUL KUMAR-
14202148
B. BIBEK PATRA-
14202146
COMPANY BACKGROUND
?
The brand started with the joint venture of TATA GROUP
& THE TAMILNAU INU!TRIAL E"ELOPMENT
#ORPORATION$
?
It was in%or&orated as the Pub'i% Li(ited #o(&an) in the
)ear *+,-$
?
The (ar.et wat%hes avai'ab'e under the brand na(e are
!ONATA/ TITAN /0A!TRA#1 & NE2ULA$
?
IT is the si3th 'ar4est inte4rated 5AT#H (anufa%turer in
the wor'd & has so'd over 67 (i''ion wat%hes a%ross 87
%ountries of the wor'd$
?
Ti'' IT ho'd 'eadershi& &osition in the (ar.et of
5at%hes 9ewe''er) & E)ewear$
?
It is the fifth 'ar4est inte4rated wat%h
(anufa%turer with the (ar.et share of 6:; in the
do(esti% (ar.et to be innovative /wor'd
%'ass /%onte(&orar) & bui'd India (ost desirab'e
brand.
MARKET SCENARIO
?
The (ar.et 'eader was HMT/ whi%h had over +7;
of (ar.et share$
?
The #ha''en4es fa%ed b) TITAN I!>?
?
Offerin4 su&erior %usto(er e3&erien%e$
?
2ui'din4 Lon4 ter( re'ation with the %usto(er
/throu4h %ontinuous i(&rove(ent $
THE STRATEGY
?
The) fo%us on bui'din4 stron4 &resen%e in the
(ar.et & brin4 &rodu%t %'oser to %usto(er$
?
The idea i(&'e(ented is to bui'd & enhan%e the
brand e3&erien%e throu4h retai'in4 $
?
It show%ase the %o(&'ete &rodu%t ran4e &
&rovided beautifu' e3&erien%e to %usto(er in ter(s
of servi%es & %onvenien%e $
?
IT %over (u'ti brand out'et to e3&and (ar.et share
whi%h resu't it into town &enetration$
THE RETAIL PHILOSOPHY
?
Retai' is seen as a strate4i% fun%tion and is hand'ed b) a
se&arate tea( at the %or&orate offi%e$
?
!tru%ture of retai' division>?
GROWTH OF RETAIL ORGANISATION
?
PHASE-1(1987 to 1992)
?
*
st
showroo( in 2an4a'ore/ with a sin4'e obje%tive of show%asin4 the
@Titan 2randA$
?
Introdu%tion of BuartC wat%hes/ su&erior in ter(s of a%%ura%) and st)'in4
o&tions$
?
Lar4e ran4e of wat%hes under one roof with 4reater a(bien%e and
%o(fortab'e environ(ent and a'so the &ri%es were unifor(') dis&'a)ed$
?
PHASE-2(1992 to 1998)
?
o&ened first few stores with just an interest in show%asin4 the 2rand$
?
These showroo(s were Di((ense') &rofitab'eE$
?
5or'd of Titan be%a(e one of the serious %hanne's of business and a'so
be%a(e a %ata')st to Titan wat%h whi%h trade in 4enera'$
?
!u%%ess of 5OTs en%oura4ed trade to (a.e a shift fro( just se''in4 to
retai'in4$
?
These deve'o&(ents saw a 4rowth in the (ar.et and a'so enhan%ed
&rofitabi'it)$
?
PHASE-3(1998-2004)
?
In%reasin4 &enetration in s(a''er towns and %ities$
?
ua' fo%us where these showroo(s are reinvented ever) five )ears in
ter(s of 'oo.s/ trends/ a(bien%e/ retai' e3&erien%e and a'so to (at%h
with internationa' standards$
?
#o(&etition with internationa' brands$
?
New 'a)outs/ innovative wa'' dis&'a)s inters&ersed with a%%essories and
is'ands 'i.e %ounters/ whi%h en%oura4ed the (odern evo'ved %usto(er$
?
2rea.in4 awa) the %on%e&t of @se''in4 fro( behind the %ounterA$
?
Ea%h showroo( has a turnover of about Rs$F7 to 87 (i''ion &$a in 'ar4e
%ities & Rs$ ha'f (i''ion &$a in s(a''er towns$
?
Hi4h 4rowth of about *:; to F:; ever) )ear$
?
More than F-; of return on invest(ent$
?
Professiona' e3&ertise in settin4 u& & o&eratin4 showroo(s$
?
@Authorised servi%e %entreA besides ea%h showroo($
?
TIME ZONE OUTLETS
?
To& wat%h retai'ers and 'eadin4 brands under one roof$
?
"ariet) of brands/ 'oo.s & &ri%e ran4es ba%.ed b) an effi%ient after?
sa'es servi%e$
?
It he'&ed the brand in retainin4 'eadershi& throu4h a &ro%ess of
dea'er 'o)a't) and addresses the %usto(er who is unde%ided b) the
brand$
?
TITAN VALUE MART
?
!e''s sur&'us sto%.s of Titan wat%hes at redu%ed &ri%e$
?
offerin4 fabu'ous va'ue for (one) with the sa(e warrant) as
re4u'ar/ fu'' &ri%ed wat%hes$
RETAIL STORE NETWORK
sources: Compa! aua" repor# $0%0&$0%%
FORMAT NO OF STORES
'or"( o) T*#a 303
+as#Trac, & s#ores $-
+as#Trac, & ,*os,s %0
He"*os $
OPPORTUNITIES KEY LEARNINGS
HELPE! ORGANISATION
?
Innovation in &ro%ess a&&roa%h$
?
Re%o4nisin4 diversit) in 4eo4ra&hi%a' (ar.ets$
?
#usto(er %onta%t$
?
2ui'din4 trust b) bein4 4enuine and honest with asso%iates/ whi'e
(aintainin4 a &rofessiona' a&&roa%h$
?
En%oura4in4 trans&aren%) with fran%hisees$
CURRENT PHASE:
?
#o(&an) has dea't with down siCin4$
?
#ost redu%tion$
?
Re%a'ibratin4 'abour e3&e%tations$
?
0o%used on %reatin4 !trate4i% 2usiness Units and ado&ted @867GA
a&&roa%h for se%urin4 the &resent whi'e &ursuin4 future a(bitions
a'so$
SERVING THE CUSTOMER
?
Titan serves the %usto(ers b) offerin4 a different
brands 'i.e>
?
Titan ed4e? the wor'ds s'i((est wat%h
?
Nebu'a? in so'id 4o'd and &re%ious stones
?
Ra4a? for wo(en
?
0'i&? IndiaAs first and on') reversib'e wat%h with two
(ove(ent and dia' fa%es
?
0astra%.? in the s&ort) %asua' %ate4or)
?
!onata? for the bud4et %ons%ious bu)er$
BUIL!ING THE SUPPLY CHAIN
EFFICIENCIES
?
Focus on Supply Chain: To ensure that the ri4ht &rodu%t is avai'ab'e
at the stores$
?
Fault: Rs*,7 #r was id'e between its 4oods/ raw (ateria' & wor.in4
%a&ita' as we'' as the Inventor) Turnover was twi%e a )ear$
?
#o(&an) started to use its Assets optimally whi%h redu%ed the id'e
a(ount stu%.ed between 4oods/ raw (ateria's & wor.in4 %a&ita' to
Rs**7 #r as we'' as the Inventor) Turnover in%reased to - ti(es$
?
0ore%astin4 of (ar.etin4 reHuire(ents> 6 (onths redu%ed to - (onths$
?
To re(ain competitive in (ar.et new wat%h &rodu%ed in a (onth or
F/ & within *: da)s if its ur4ent$
?
I(&'e(ented ERP in *+++ whi%h enab'ed infor(ation to be%o(e
trans&arent & the sto%.s were visib'e a%ross the entire s)ste( at a
sin4'e 4'an%e$
CONT./
?
Manufa%turin4 different &rodu%ts reHuired different ti(e'ines as
we'' as the bat%hes siCe were different$
?
!o/ the) (ade distinct processes for ea%h$
?
Outsourced the %o(&onents of !onata but TitanAs %o(&onents
were ta.en %are of in?house$
?
Lead ti(e varied fro( 87 da)s to +7 da)s for various &rodu%ts$
?
0ore%asted de(and mapped to the avai'ab'e &rodu%tion
%a&a%it)$
?
!&ares distributors were ab'e to &'a%e a&&ro3$ orders before
&rodu%tion be4ins & he'&in4 Titan to &rodu%e %'ose to (ar.et
reHuire(ents$
?
istributors %ou'd track their %onsi4n(ent on'ine without
(anua' intervention$
" 1# !$%&'%% ()* %(+,(*-. (),( &,/ 0*
,123(*1 0. T$(,/ (2 %'%(,$/ $(% 4*,1*+%)$3
32%$($2/ $/ ()* &),/-$/- */5$+2/6*/(7
?
It shou'd tr) to defend itse'f in the rura' (ar.ets where it is
fa%in4 a tou4h %o(&etition fro( Ma3i(a & Ti(e3 as we'' as
(an) other 'o%a' brands$
?
It shou'd e(&hasiCe (ore on %reatin4 brand awareness in the
rura' (ar.et$
?
As at this &oint of ti(e we donAt see Titan doin4 an)thin4 in and
around di4ita' s(art wat%hes$ It bein4 a (ar.et 'eader shou'd tr)
to wor. on s(art wat%hes as 'ar4e se4(ent of %usto(ers in the
future wi'' be attra%ted towards s(art wat%hes$
?
It shou'd save itse'f fro( the ris. of forei4n brands$ It shou'd
%a&ita'iCe on its (ar.et b) brin4in4 new &rodu%ts fro( ti(e to
ti(e to fi'' in the 4a&s arisin4 in the (ar.et$
CONT8
?
There shou'd be a %he%. on e(er4en%e of 4re) (ar.et in
different &arts of the %ountr)$
?
It shou'd .ee& innovatin4 in different t)&es of wat%hes so
that %usto(ers are attra%ted towards wat%hes to 'oo. for
ti(e as we'' as the) 4et so(e other benefits fro( wat%h$
?
#ontinue its effort towards re4u'ar trainin4 of staffs to
u&4rade its s.i''s and 4ive their best &erfor(an%e at
different stores$
?
Titan bein4 an Indian %o(&an) shou'd ta.e advanta4e of its
nationa'it)$
?
More of #!R a%tivities under the brand DTitanE to %reate
awareness and trust$
FRANCHISING
Franchising is the &ra%ti%e of the ri4ht to use a fir(Is business (ode' and brand
for a &res%ribed &eriod of ti(e$
Beneits:
?
An o&&ortunit) to be an entre&reneurs$
?
Growth su&&orted b) and driven b) brands$
?
A 'ow ris. (ethod of uti'isin4 &ri(e retai' s&a%e$
?
!u&&ort and trainin4 in runnin4 the business$
?
Pro(otion of the showroo( at a 'o%a' and nationa' 'eve'$
!ualities:
Inte4rit)
Initiative
O&en (indedness
0a(i')JPersona' invo've(ent
0inan%ia' #a&abi'it)$
CARRYING IT FORWAR!
?
Titan has set u& the 5at%h #are #entre to %arr)
forward it to the ne3t 'eve'
?
The strate4) was to %arr) the 5or'd of Titan e3&erien%e
to (eet the &ost?&ur%hase needs of the %usto(er$
?
It was not fo%usin4 on') on re&air issues/ but a'so on
enhan%in4 the brand 'o)a't) as we'' as sa'e of
a%%essories$
?
5ith this t)&e of servi%e the) are now &resent in a''
over India$
?
It was basi%a'') fo%usin4 on &rovidin4 better servi%e to
retain and (a.e new %usto(ers$
BUI0DING 0OYA0TY
?
The 'o)a't) &ro4ra((e initiated was The Titan !i4net &ro4ra((e
whi%h was o&erationa' on') at the 5or'd of Titan out'ets$
?
Under this &ro4ra((e the 'o)a' Titan %usto(ers were re%o4nised and
were 4ifted with e3%itin4 rewards as we'' as tan4ib'e benefits at the
Titan showroo(s$
?
The rewards and benefits were in%reasin4 in va'ue with the in%reasin4
nu(ber of &ur%hases fro( their stores$
?
The %usto(ers are &rovided to 4ive dire%t feedba%. at the stores$
?
Re%o4nition of the (e(bers of the %'ub
? &referentia' servi%e at the wat%h %are %entre
? ho(e de'iver) of the servi%e wat%hes
? free de'iver) a%ross the %ountr)
?
Titan %onsidered this &ro4ra((e as a ri%h sour%e of infor(ation to
bui'd a hea'th) re'ationshi& with the %usto(er and in%rease the sa'es$
THE MARKET IN INDIA
?
Ear'ier HMT was the .e) &'a)er in Indian (ar.et/ but now so
(an) brands su%h as Ti(e3/ Ta4 heuer/ Movado/ O(e4a/ et%$ are
%o(&etin4 with ea%h other to strive their &resen%e in the (ar.et$
?
Ti(e3 started business in India in *++* throu4h a 9" with Titan$
?
Thou4h the asso%iation is no 'on4er %ontinued it is %onsidered as
a .e) &'a)er in India$
?
Ti(e3 is (ost &referred b) the )oun4sters be%ause of its easi')
re&'a%eab'e %asin4 and stra&s$
?
5at%hes have (oved fro( fun%tiona' obje%ts to an a%%essor) and
a fashion state(ent be%ause of hi4her dis&osab'e in%o(es and
fashion savv) attitude$
?
The !wat%h 4rou& is so'e 'eader in hi4h end wat%hes with its
brands su%h as O(e4a/ Rado/ Tissot/ et%$
CONTD.
?
!wat%h has the 'ar4est distribution networ. in the %ountr)
fo''owed b) L"MH
An approach to 360 degree. Titan case study.
A 360 DEGREE APPROACH TO
TIME
GROUP-6
NIKITA NEHA-
14202141
KUMAR GAURAV-
14202150
PRIYANKA KALWAR-
14202145
ANKIT AGARWAL-
14202151
RAHUL KUMAR-
14202148
B. BIBEK PATRA-
14202146
COMPANY BACKGROUND
?
The brand started with the joint venture of TATA GROUP
& THE TAMILNAU INU!TRIAL E"ELOPMENT
#ORPORATION$
?
It was in%or&orated as the Pub'i% Li(ited #o(&an) in the
)ear *+,-$
?
The (ar.et wat%hes avai'ab'e under the brand na(e are
!ONATA/ TITAN /0A!TRA#1 & NE2ULA$
?
IT is the si3th 'ar4est inte4rated 5AT#H (anufa%turer in
the wor'd & has so'd over 67 (i''ion wat%hes a%ross 87
%ountries of the wor'd$
?
Ti'' IT ho'd 'eadershi& &osition in the (ar.et of
5at%hes 9ewe''er) & E)ewear$
?
It is the fifth 'ar4est inte4rated wat%h
(anufa%turer with the (ar.et share of 6:; in the
do(esti% (ar.et to be innovative /wor'd
%'ass /%onte(&orar) & bui'd India (ost desirab'e
brand.
MARKET SCENARIO
?
The (ar.et 'eader was HMT/ whi%h had over +7;
of (ar.et share$
?
The #ha''en4es fa%ed b) TITAN I!>?
?
Offerin4 su&erior %usto(er e3&erien%e$
?
2ui'din4 Lon4 ter( re'ation with the %usto(er
/throu4h %ontinuous i(&rove(ent $
THE STRATEGY
?
The) fo%us on bui'din4 stron4 &resen%e in the
(ar.et & brin4 &rodu%t %'oser to %usto(er$
?
The idea i(&'e(ented is to bui'd & enhan%e the
brand e3&erien%e throu4h retai'in4 $
?
It show%ase the %o(&'ete &rodu%t ran4e &
&rovided beautifu' e3&erien%e to %usto(er in ter(s
of servi%es & %onvenien%e $
?
IT %over (u'ti brand out'et to e3&and (ar.et share
whi%h resu't it into town &enetration$
THE RETAIL PHILOSOPHY
?
Retai' is seen as a strate4i% fun%tion and is hand'ed b) a
se&arate tea( at the %or&orate offi%e$
?
!tru%ture of retai' division>?
GROWTH OF RETAIL ORGANISATION
?
PHASE-1(1987 to 1992)
?
*
st
showroo( in 2an4a'ore/ with a sin4'e obje%tive of show%asin4 the
@Titan 2randA$
?
Introdu%tion of BuartC wat%hes/ su&erior in ter(s of a%%ura%) and st)'in4
o&tions$
?
Lar4e ran4e of wat%hes under one roof with 4reater a(bien%e and
%o(fortab'e environ(ent and a'so the &ri%es were unifor(') dis&'a)ed$
?
PHASE-2(1992 to 1998)
?
o&ened first few stores with just an interest in show%asin4 the 2rand$
?
These showroo(s were Di((ense') &rofitab'eE$
?
5or'd of Titan be%a(e one of the serious %hanne's of business and a'so
be%a(e a %ata')st to Titan wat%h whi%h trade in 4enera'$
?
!u%%ess of 5OTs en%oura4ed trade to (a.e a shift fro( just se''in4 to
retai'in4$
?
These deve'o&(ents saw a 4rowth in the (ar.et and a'so enhan%ed
&rofitabi'it)$
?
PHASE-3(1998-2004)
?
In%reasin4 &enetration in s(a''er towns and %ities$
?
ua' fo%us where these showroo(s are reinvented ever) five )ears in
ter(s of 'oo.s/ trends/ a(bien%e/ retai' e3&erien%e and a'so to (at%h
with internationa' standards$
?
#o(&etition with internationa' brands$
?
New 'a)outs/ innovative wa'' dis&'a)s inters&ersed with a%%essories and
is'ands 'i.e %ounters/ whi%h en%oura4ed the (odern evo'ved %usto(er$
?
2rea.in4 awa) the %on%e&t of @se''in4 fro( behind the %ounterA$
?
Ea%h showroo( has a turnover of about Rs$F7 to 87 (i''ion &$a in 'ar4e
%ities & Rs$ ha'f (i''ion &$a in s(a''er towns$
?
Hi4h 4rowth of about *:; to F:; ever) )ear$
?
More than F-; of return on invest(ent$
?
Professiona' e3&ertise in settin4 u& & o&eratin4 showroo(s$
?
@Authorised servi%e %entreA besides ea%h showroo($
?
TIME ZONE OUTLETS
?
To& wat%h retai'ers and 'eadin4 brands under one roof$
?
"ariet) of brands/ 'oo.s & &ri%e ran4es ba%.ed b) an effi%ient after?
sa'es servi%e$
?
It he'&ed the brand in retainin4 'eadershi& throu4h a &ro%ess of
dea'er 'o)a't) and addresses the %usto(er who is unde%ided b) the
brand$
?
TITAN VALUE MART
?
!e''s sur&'us sto%.s of Titan wat%hes at redu%ed &ri%e$
?
offerin4 fabu'ous va'ue for (one) with the sa(e warrant) as
re4u'ar/ fu'' &ri%ed wat%hes$
RETAIL STORE NETWORK
sources: Compa! aua" repor# $0%0&$0%%
FORMAT NO OF STORES
'or"( o) T*#a 303
+as#Trac, & s#ores $-
+as#Trac, & ,*os,s %0
He"*os $
OPPORTUNITIES KEY LEARNINGS
HELPE! ORGANISATION
?
Innovation in &ro%ess a&&roa%h$
?
Re%o4nisin4 diversit) in 4eo4ra&hi%a' (ar.ets$
?
#usto(er %onta%t$
?
2ui'din4 trust b) bein4 4enuine and honest with asso%iates/ whi'e
(aintainin4 a &rofessiona' a&&roa%h$
?
En%oura4in4 trans&aren%) with fran%hisees$
CURRENT PHASE:
?
#o(&an) has dea't with down siCin4$
?
#ost redu%tion$
?
Re%a'ibratin4 'abour e3&e%tations$
?
0o%used on %reatin4 !trate4i% 2usiness Units and ado&ted @867GA
a&&roa%h for se%urin4 the &resent whi'e &ursuin4 future a(bitions
a'so$
SERVING THE CUSTOMER
?
Titan serves the %usto(ers b) offerin4 a different
brands 'i.e>
?
Titan ed4e? the wor'ds s'i((est wat%h
?
Nebu'a? in so'id 4o'd and &re%ious stones
?
Ra4a? for wo(en
?
0'i&? IndiaAs first and on') reversib'e wat%h with two
(ove(ent and dia' fa%es
?
0astra%.? in the s&ort) %asua' %ate4or)
?
!onata? for the bud4et %ons%ious bu)er$
BUIL!ING THE SUPPLY CHAIN
EFFICIENCIES
?
Focus on Supply Chain: To ensure that the ri4ht &rodu%t is avai'ab'e
at the stores$
?
Fault: Rs*,7 #r was id'e between its 4oods/ raw (ateria' & wor.in4
%a&ita' as we'' as the Inventor) Turnover was twi%e a )ear$
?
#o(&an) started to use its Assets optimally whi%h redu%ed the id'e
a(ount stu%.ed between 4oods/ raw (ateria's & wor.in4 %a&ita' to
Rs**7 #r as we'' as the Inventor) Turnover in%reased to - ti(es$
?
0ore%astin4 of (ar.etin4 reHuire(ents> 6 (onths redu%ed to - (onths$
?
To re(ain competitive in (ar.et new wat%h &rodu%ed in a (onth or
F/ & within *: da)s if its ur4ent$
?
I(&'e(ented ERP in *+++ whi%h enab'ed infor(ation to be%o(e
trans&arent & the sto%.s were visib'e a%ross the entire s)ste( at a
sin4'e 4'an%e$
CONT./
?
Manufa%turin4 different &rodu%ts reHuired different ti(e'ines as
we'' as the bat%hes siCe were different$
?
!o/ the) (ade distinct processes for ea%h$
?
Outsourced the %o(&onents of !onata but TitanAs %o(&onents
were ta.en %are of in?house$
?
Lead ti(e varied fro( 87 da)s to +7 da)s for various &rodu%ts$
?
0ore%asted de(and mapped to the avai'ab'e &rodu%tion
%a&a%it)$
?
!&ares distributors were ab'e to &'a%e a&&ro3$ orders before
&rodu%tion be4ins & he'&in4 Titan to &rodu%e %'ose to (ar.et
reHuire(ents$
?
istributors %ou'd track their %onsi4n(ent on'ine without
(anua' intervention$
" 1# !$%&'%% ()* %(+,(*-. (),( &,/ 0*
,123(*1 0. T$(,/ (2 %'%(,$/ $(% 4*,1*+%)$3
32%$($2/ $/ ()* &),/-$/- */5$+2/6*/(7
?
It shou'd tr) to defend itse'f in the rura' (ar.ets where it is
fa%in4 a tou4h %o(&etition fro( Ma3i(a & Ti(e3 as we'' as
(an) other 'o%a' brands$
?
It shou'd e(&hasiCe (ore on %reatin4 brand awareness in the
rura' (ar.et$
?
As at this &oint of ti(e we donAt see Titan doin4 an)thin4 in and
around di4ita' s(art wat%hes$ It bein4 a (ar.et 'eader shou'd tr)
to wor. on s(art wat%hes as 'ar4e se4(ent of %usto(ers in the
future wi'' be attra%ted towards s(art wat%hes$
?
It shou'd save itse'f fro( the ris. of forei4n brands$ It shou'd
%a&ita'iCe on its (ar.et b) brin4in4 new &rodu%ts fro( ti(e to
ti(e to fi'' in the 4a&s arisin4 in the (ar.et$
CONT8
?
There shou'd be a %he%. on e(er4en%e of 4re) (ar.et in
different &arts of the %ountr)$
?
It shou'd .ee& innovatin4 in different t)&es of wat%hes so
that %usto(ers are attra%ted towards wat%hes to 'oo. for
ti(e as we'' as the) 4et so(e other benefits fro( wat%h$
?
#ontinue its effort towards re4u'ar trainin4 of staffs to
u&4rade its s.i''s and 4ive their best &erfor(an%e at
different stores$
?
Titan bein4 an Indian %o(&an) shou'd ta.e advanta4e of its
nationa'it)$
?
More of #!R a%tivities under the brand DTitanE to %reate
awareness and trust$
FRANCHISING
Franchising is the &ra%ti%e of the ri4ht to use a fir(Is business (ode' and brand
for a &res%ribed &eriod of ti(e$
Beneits:
?
An o&&ortunit) to be an entre&reneurs$
?
Growth su&&orted b) and driven b) brands$
?
A 'ow ris. (ethod of uti'isin4 &ri(e retai' s&a%e$
?
!u&&ort and trainin4 in runnin4 the business$
?
Pro(otion of the showroo( at a 'o%a' and nationa' 'eve'$
!ualities:
Inte4rit)
Initiative
O&en (indedness
0a(i')JPersona' invo've(ent
0inan%ia' #a&abi'it)$
CARRYING IT FORWAR!
?
Titan has set u& the 5at%h #are #entre to %arr)
forward it to the ne3t 'eve'
?
The strate4) was to %arr) the 5or'd of Titan e3&erien%e
to (eet the &ost?&ur%hase needs of the %usto(er$
?
It was not fo%usin4 on') on re&air issues/ but a'so on
enhan%in4 the brand 'o)a't) as we'' as sa'e of
a%%essories$
?
5ith this t)&e of servi%e the) are now &resent in a''
over India$
?
It was basi%a'') fo%usin4 on &rovidin4 better servi%e to
retain and (a.e new %usto(ers$
BUI0DING 0OYA0TY
?
The 'o)a't) &ro4ra((e initiated was The Titan !i4net &ro4ra((e
whi%h was o&erationa' on') at the 5or'd of Titan out'ets$
?
Under this &ro4ra((e the 'o)a' Titan %usto(ers were re%o4nised and
were 4ifted with e3%itin4 rewards as we'' as tan4ib'e benefits at the
Titan showroo(s$
?
The rewards and benefits were in%reasin4 in va'ue with the in%reasin4
nu(ber of &ur%hases fro( their stores$
?
The %usto(ers are &rovided to 4ive dire%t feedba%. at the stores$
?
Re%o4nition of the (e(bers of the %'ub
? &referentia' servi%e at the wat%h %are %entre
? ho(e de'iver) of the servi%e wat%hes
? free de'iver) a%ross the %ountr)
?
Titan %onsidered this &ro4ra((e as a ri%h sour%e of infor(ation to
bui'd a hea'th) re'ationshi& with the %usto(er and in%rease the sa'es$
THE MARKET IN INDIA
?
Ear'ier HMT was the .e) &'a)er in Indian (ar.et/ but now so
(an) brands su%h as Ti(e3/ Ta4 heuer/ Movado/ O(e4a/ et%$ are
%o(&etin4 with ea%h other to strive their &resen%e in the (ar.et$
?
Ti(e3 started business in India in *++* throu4h a 9" with Titan$
?
Thou4h the asso%iation is no 'on4er %ontinued it is %onsidered as
a .e) &'a)er in India$
?
Ti(e3 is (ost &referred b) the )oun4sters be%ause of its easi')
re&'a%eab'e %asin4 and stra&s$
?
5at%hes have (oved fro( fun%tiona' obje%ts to an a%%essor) and
a fashion state(ent be%ause of hi4her dis&osab'e in%o(es and
fashion savv) attitude$
?
The !wat%h 4rou& is so'e 'eader in hi4h end wat%hes with its
brands su%h as O(e4a/ Rado/ Tissot/ et%$
CONTD.
?
!wat%h has the 'ar4est distribution networ. in the %ountr)
fo''owed b) L"MH