Description
For Nmims answersheets contact
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+91 95030-94040
Marketing Management
1. As a marketing consultant, you need to highlight any emerging Demographic Trend either in Urban or in Rural India during Covid-19 pandemic. How should FMCG companies such as Hindustan Unilever take advantage of this trend & make changes to their advertising or new product development strategies? (10 Marks)
2. Staples is a US based office stationery brand that is planning to enter India. As a Marketing Consultant suggest & describe atleast 1 innovative way of reaching out to Staples’ B2B potential customer base in India. Name any 5 potential B2B customer segments for Staples in India. (10 Marks)
3. India has registered the second highest Covid-19 case load in the whole world. This has led to a massive fall in inbound tourism for India from overseas travelers. As a Marketing Consultant to Ministry of Tourism, Govt of India, suggest the following: -
a. Build an advertising campaign on TV, Radio & Print Medium to attract foreign tourists back to India. Highlight the key communication messages that you will use. (5 Marks)
b. Which social media platforms will you choose to use? Suggest atleast 2 such platforms & describe your innovative initiatives? (5 Marks)
For Nmims answersheets contact
[email protected]
+91 95030-94040
doc_605929906.docx
For Nmims answersheets contact
[email protected]
+91 95030-94040
Marketing Management
1. As a marketing consultant, you need to highlight any emerging Demographic Trend either in Urban or in Rural India during Covid-19 pandemic. How should FMCG companies such as Hindustan Unilever take advantage of this trend & make changes to their advertising or new product development strategies? (10 Marks)
2. Staples is a US based office stationery brand that is planning to enter India. As a Marketing Consultant suggest & describe atleast 1 innovative way of reaching out to Staples’ B2B potential customer base in India. Name any 5 potential B2B customer segments for Staples in India. (10 Marks)
3. India has registered the second highest Covid-19 case load in the whole world. This has led to a massive fall in inbound tourism for India from overseas travelers. As a Marketing Consultant to Ministry of Tourism, Govt of India, suggest the following: -
a. Build an advertising campaign on TV, Radio & Print Medium to attract foreign tourists back to India. Highlight the key communication messages that you will use. (5 Marks)
b. Which social media platforms will you choose to use? Suggest atleast 2 such platforms & describe your innovative initiatives? (5 Marks)
For Nmims answersheets contact
[email protected]
+91 95030-94040
doc_605929906.docx