2020 June Nmims assignments - What are the steps in the consumer decision-making journey Describe yo



3RD SEM NMIMS JUNE 2020 SOLVED ASSIGNMENTS



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4TH SEM NMIMS JUNE 2020 SOLVED ASSIGNMENTS



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Project Report and Thesis contact

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Consumer Behaviour[/b][/b]

1. GSK Horlicks is an iconic health drink for kids. Over the years, the brand has introduced several variants of Horlicks. What is segmentation and targeting? Identify the type of segmentation done for each of the following: (10 Marks)

Horlicks Chocolate for fussy children who like fun flavours

Mother’s Horlicks for pregnant women and lactating mother

Junior Horlicks for newborns and infants

Horlicks Lite for calorie-conscious adults

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2ND SEM NMIMS JUNE 2020 SOLVED ASSIGNMENTS

2. What are the steps in the consumer decision-making journey? Describe your decision-making journey for the following products: (10 Marks)

a. Sugar

b. Men’s aftershave lotion

c. Smartphone

3. a. Explain the different adopter categories in the Innovation adoption process, taking the example of any innovative product of your choice. (5 Marks)

3. b. What are membership groups and symbolic groups? Discuss 1 membership group and 1 symbolic group from your life. (5 Marks)

2ND SEM NMIMS JUNE 2020 SOLVED ASSIGNMENTS

Assignment Solutions, Case study Answer sheets

Project Report and Thesis contact

[email protected]

www.mbacasestudyanswers.com

ARAVIND – 09901366442 – 09902787224

1ST SEM NMIMS JUNE 2020 SOLVED ASSIGNMENTS

 
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