Description
For Nmims Assignments Contact
[email protected]
+91 95030-94040
Marketing Research
1. As a researcher, you need to study how many Kirana stores in Mumbai sell corn flakes of well-known US firm namely Kelloggs. Which non-probabilistic sampling method would you use to complete your research? Also state the reasons behind choosing that method. Also explain as to how will you proceed ahead with choosing the areas/ localities in Mumbai to conduct your research alongwith timelines. (10 Marks)
2. You are the Head of a Market Research Organisation. Your FMCG client Kraft Heinz has recently introduced “High Fibre,” a new type of biscuit that contains ingredients that are meant to be good for Heart patients. The FMCG company wants to understand how customers are reacting to their recently launched biscuit. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed by the FMCG client. (10 Marks)
3. You have been recently appointed as a “New Product Development” Head for Voltas Beko (Tata-Beko Alliance Company). You have been asked to develop 2 new innovative products namely Dishwasher & Air Purifier as part of their product portfolio.
a. Explain the process in detail to arrive at the creation of your 2 new products (5 Marks)
b. Is there a need to conduct Test Marketing? If Yes or No, please state your reasons to support your answer. (5 Marks)
For Nmims Assignments Contact
[email protected]
+91 95030-94040
doc_317919627.docx
For Nmims Assignments Contact
[email protected]
+91 95030-94040
Marketing Research
1. As a researcher, you need to study how many Kirana stores in Mumbai sell corn flakes of well-known US firm namely Kelloggs. Which non-probabilistic sampling method would you use to complete your research? Also state the reasons behind choosing that method. Also explain as to how will you proceed ahead with choosing the areas/ localities in Mumbai to conduct your research alongwith timelines. (10 Marks)
2. You are the Head of a Market Research Organisation. Your FMCG client Kraft Heinz has recently introduced “High Fibre,” a new type of biscuit that contains ingredients that are meant to be good for Heart patients. The FMCG company wants to understand how customers are reacting to their recently launched biscuit. Draft a Questionnaire containing not more than 20 questions that would succinctly address the query posed by the FMCG client. (10 Marks)
3. You have been recently appointed as a “New Product Development” Head for Voltas Beko (Tata-Beko Alliance Company). You have been asked to develop 2 new innovative products namely Dishwasher & Air Purifier as part of their product portfolio.
a. Explain the process in detail to arrive at the creation of your 2 new products (5 Marks)
b. Is there a need to conduct Test Marketing? If Yes or No, please state your reasons to support your answer. (5 Marks)
For Nmims Assignments Contact
[email protected]
+91 95030-94040
doc_317919627.docx