“Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.”
When someone brainstorms about branding and comes up with a point that branding isn’t for small business!! Is totally incorrect branding does not take into consideration the size of business small or big all kind of business possesses the capability to brand themselves. Eventually the aim should be to grow which is possible only subsequent to diligent thinking and strategy making in all fields. Moreover, target identification is crucially important as it not only helps deciding the marketing outfit but by understand the purchasing capacity it also aids pricing decisions. Target marketing helps you focus on specific set rather than running in all directions simultaneously and achieving nothing.
Even while targeting sales think big. Take into consideration the time spent into more important tasks in marketing also put in effort to enhance customer relations. Be different and stand out from the competition. Build relationships with your customers. For each month that goes by, customers lose 10% of their buying power. Create a customer database and contact them on a regular basis. Many companies can provide you sales assessments to both identify top candidates and develop currently employed sales people. Pay-per-click will insure you receive top visibility on websites driving more customers to your door. Advertisers bid on keywords and the more popular the keyword, the more expensive each click is
People use various terms referring to the business planning process - business plans, business strategy, marketing strategy, strategic business planning, sales planning - they all cover the same basic principles. When faced with business planning or strategy development task it's important to clarify exactly what is required: clarify what needs to be done rather than assume the aim from the description given to it - terms are confused and mean different things to different people.
But further growth in the state-dominant sector remains uncertain, Chief Executive Naresh Nayyar told reporters after announcing that higher exports and better margins helped Essar Oil post a quarterly net profit of. 273 crore against a year-ago loss of. 226 crore. The company has about 1,400 petrol pumps, and the number would rise to 1,700 in March but further growth was uncertain. "Further expansion and the pace will depend on deregulation
The development of any type of plan begins with research. The insight gained for a competitive advantage comes from the marketplace not from your mind. Look at your client and the outside influences on their business. Contact the membership director and establish a relationship not for selling but to understand their member's needs.
Suppliers: Identify non-competitive suppliers who sell to your customer. Learn their challenges and look for partnering solutions.
Customer: Work directly with your customer and ask them what their needs are and if your business may offer a possible solution.
The competition for this firm was a big accounting company. This small business approached the truck drivers association and learned that one concern of their membership was receiving financing for a new vehicle.
A discussion with the suppliers of trucks, revealed financing was only approved after the truckers supplied financial statements. The financials were often prepared by a large accounting firm who set appointments on their time and in their office.
The pieces of the puzzle were now coming together. The customer was the last piece of critical information. Truckers were frustrated by the inconvenience of visiting an accounting firm because of the time they spend on the road. The best solution was to bring the accounting service to the customer on their terms and time.
The small accounting office had defined a clear sales strategy: offer in-home financial statement preparation for truck drivers seeking financing through truck manufacturers. All sales leads would be referred from the supplier. This strategy was a win-win for the association, the supplier, the customer and the accounting firm.
The moral of the story is to gain a competitive advantage by looking at both sides of the equation, tactics and strategy. Use the triple-tiered approach to win business and outsell the big companies in your market.