Consumer perception and preference towards Nandini curd in Dharwad
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Consumer perception and preference towards Nandini curd in Dharwad
Sl.NO. Contents Page
No
01
EXECUTIVE SUMMARY
01-02
02
INDUSTRIAL PROFILE
03-11
03
COMPANY PROFILE
12-43
04
RESEARCH METHODOLOGY
44-45
05
DATE COLLECTION METHODOLOGY
46-47
06
ANALYSIS AND INTREPRETATION
48-65
07
FINDINGS
66
08
SUGGESTIONS
67
09
CONCLUSION
68
10
BIBLIOGRAPHY
69
11
APPENDICES
70-72
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Consumer perception and preference towards Nandini curd in Dharwad
CHAPTER!
EXECUTIVE SUMMARY
It is said that a glass of milk is equals to one meal. Thee is no e!aggeation in the
statement "ilk is the #asi$ food fo e%e& human #eing' stating fom infant to the old age
(eo(le $onsumes milk in one o othe fom. )o health& go*th of human #eing milk
(la&s %ital ole #e$ause it $ontains ne$essa& %itamins and $a#oh&dates.
+anataka milk fedeation is a non (ofit ogani,ation fomed fo fame.
+anataka milk fedeation stated its $o-o(eati%e a$ti%ities at -haa*ad in 1983. In1986'
the -haa*ad milk (odu$e.s $o-o(eati%e union limited *as fomall& set u(. /tated in
an am#itious *a&' the dai& (odu$tion $a(a$it& *as 200 thousand lt.s (e da&' o%e the
&eas the a%eage (o$uement has #een #et*een 65 to 85 thousand lt.s (e da&' and the
a%eage sale has #een aound 50 to 55 thousand lt.s (e da&. The milk union has a total
477 dai& $o-o(eati%e so$ieties in its aea of o(eation out of *hi$h 400 dai& o(eati%e
so$ieties ae o(eating in (ofit. In the last ten &eas along *ith the (o$uement a$ti%ities'
the milk unions ae also in%ol%ed in so$io-e$onomi$ de%elo(ment of its ual masses in
unique (ogam $alled /T01.
/in$e 2006' the milk union has made good (lans fo futue tems of in$easing the
(o$uement and maketing of milk and milk (odu$ts.
The $om(anies to enhan$e thei $edi#ilit& and #ette (ofit $a& out maket
esea$h to some of the stategi$ de$isions. The moden manage elies moe on su$h
maket esea$h $un$hes fa$ed. To a%oid unne$essa& $ost of esea$h and the time
$onstaint $onsume (odu$t $om(anies tend to el& on data $olle$ted fom etaile and
the $onsumes. 2e$ause $om(anies #elie%e the etailes ae ha%ing die$t $onta$t *ith the
$onsumes. Thei o(inion (la&s im(otant ole in taking de$isions su$h esea$h is $alled
etailes. 3nd it is #asi$all& a non-(o#a#ilit& $on%enient sam(ling *hee el&ing on the
data. "a& ha%e o(inion #iases. 4o*e%e this $an a$t as an im(otant tool in making
stategi$ de$ision making tool.
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Consumer perception and preference towards Nandini curd in Dharwad
+") -435363- "I7+ 89I:9 7I"IT0- se%ing (eo(le moe than ten &eas
has segmented itself in e%e& (ossi#le (la$e and ensues it has a self fo its (odu$ts at all
the outlet (ossi#le. It is $a&ing its net*ok *ith hel( of disti#utos' agen$ies and
etailes *ho se%es to ultimate $onsumes. /in$e the $om(an& is a (eo(le fo$used it
holds es(onsi#ilit& to*ads etailes *hee se%ing (eo(le at lage e%en $onsumes.
4en$e a need *as felt to find out the etaile (e$e(tion and elationshi(
The title of the stud& *as “Consumer perception and preference towards
Nandini curd in Dharwad city”
O"#e$t%&es o' t(e st)*+,
To kno* the $onsume (efeen$es to*ads $ud.
To kno* the $onsume satisfa$tion to*ads 9andini $ud.
To detemine the qualit& of 9andini $ud.
To kno* the $onsume a*aeness to*ads 9andini $ud.
To kno* the (o#lems fa$ed #& $ustomes to*ads 9andini $ud.
To detemine the #u&ing #eha%io of $ustomes to*ads $ud.
The main intention of this stud& is to stud& the #u&ing #eha%io of $ustomes and
$ostumes (efeen$es to*ads $ud. 3nd identif& the easons lo* sales of $u in -ha*ad
$it&.
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Consumer perception and preference towards Nandini curd in Dharwad
Met(o*olog+,
7o$ation; -haa*ad $it& <shetta $olon&' =andhi naga' hos
>alla(u shi 9aga' 0mmikei' "ut&un?a& 9aga' et$@
/am(le si,e; 100 $ustomes
Instument used; self administeed questionnaie
/am(ling te$hniques; /im(le andom sam(ling
/tatisti$al tool; ta#les' (ie $hats' #a $hats' ae used in 3nal&,ing the -ata.
INDSTRY PROFILE
India is lagest (odu$e of milk in the *old. The (odu$tion of milk (odu$ts in
2001 *as 3.23 lakh tones. The taget of milk (odu$tion duing 2001-02 is 84.9 million
tones. It has #een estimated that a((o!imate 12A milk (e da& is (o$essed in to %alue
added (odu$tsB most of these (odu$ts ae e!(oted.
India.s taditional dai& (odu$t se$to is (oised fo a(id e!(ansion *ith the
esult of a((li$ation of moden (o$ess te$hnologies in (odu$tion of mithais. The aising
demand fo (a$ked' fesh dai& (odu$ts like dahi' (anne' lassi'and $eam is *idening the
#ase of moden dai& se$to of $ount& and ensue a #ette (i$e to (ima& milk
(odu$es. /imultaneousl&' it *ill also hel( to (odu$ti%el& utili,e India.s go*ing milk
su(lus.
3$$oding to the e$entl& eleased -Te$(nolog+ o' In*%an M%l. P/o*)$ts0
indust& efeen$es (u#lished #& dai& India' the "aket fo taditional India milk #ased
s*eets alone ae estimated at C500m.Tthe maket fo taditional dai& (odu$ts in India
e!$eeds an estimated 5s 50'000 $oe and is lagest and fastest go*ing segment of Indian
dai& indust&.
-uing the (e-inde(enden$e ea thee *as no seious stess gi%en to dai&
indust&. In 1886' the de(atment of defense of 2itish go%enment esta#lished the dai&
fams fo the su((l& of milk to the 2itish too(s in 3llaha#ad' in 1920' seious ste( *ee
taken #& ". 6illiam /mith' an e!(et in dai& faming to im(o%e the milk (odu$tion.
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Consumer perception and preference towards Nandini curd in Dharwad
The dai& and animal 4us#and& e$ei%ed seious attention afte the
inde(enden$e. Thee *ee lots man& of (ogessi%e ste(s taken #& go%enment though
fi%e &ea (lans. Indian $oun$il of 3gi$ultue 5esea$h mostl& de* u( these (lans.
)uthe ou late 1ime "iniste 7al 2ahadu /hasti felt the need fo setting u( $o-
o(eati%e so$iet& though out $ount& fo the sake of ual de%elo(ment 2oad in 1965.
This #oad *as egiste unde so$iet&.s egistation a$t and the 1u#li$ tust a$t' ha%ing its
head offi$e at 3nand' =u?aat.
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Consumer perception and preference towards Nandini curd in Dharwad
NATIONAL DARIY DEVELOMENT BOARD
H%sto/+
The 9--2 *as founded to e(la$e e!(loitation *ith em(o*ement' tadition
*ith "odenit&' /tagnation *ith go*th' tansfoming dai& into and instument fo
the de%elo(ment of Indian.s ual (eo(le.
The 9--2 *as esta#lished in 1965B the #oad is egisteed unde the
/o$ieties 5egistation 3$t and the (u#li$ Tust 3$t' fulfilling the desie of the 1ime
"iniste of India D the late 7al 2ahaddu /hasti to e!tend the su$$ess of the
+aia Eo-o(eati%e "ilk (odu$es union <3"87@ T: :T405 135T/
India. -
Fegese +uien *as the founde $haiman. The su$$ess $om#ined the *isdom G
eneg& of fames *ith (ofessional management to su$$essful $a(tue liquid milk
and milk (odu$t makets *hile su((oting fame.s in%estment *ith in(uts and
se%i$es.
T(e G/o1t(,
9--2 #egan its o(eations *ith the mission of making dai&ing a %ehi$le to
a #ette futue fo millions of goss oots milk (odu$es. The mission a$hi%ed
hel(ed to laun$e H.
eation )lood..' a (ogammed e!tending o%e 26 &eas and
*ith the hel( of 6old 2ank 7oan India #e$ome the *old.s lagest milk (odu$ing
$ount&. 3s (e "a$h 2001 India.s 96000 -ai& Eo-o(eati%e ae integated
thoough a thee Tie E$-o(eati%e stu$tue. The 3nand (atten' *hi$h is o*ned #&
moe than 10 million fomes' (o$ues an a%eage of 1605 million lites of milk
e%e&da&. The milk is (o$essed and maketed #& 170 milk (odu$es. $o-o(eati%e
unions *hi$h' in tun o*n 15 state $o-o(eati%e milk maketing fedeation. /in$e its
esta#lishment the dai& de%elo(ment #oad has (lanned and s(eaheaded India.s
-ai& (ogamme #& (la$ing dai& de%elo(ment in the hands of milk (odu$es and
the (ofessionals the& em(lo& to manage thei $o-o(eati%es. In addition' 9--2 also
(omotes othe $ommodit& #ased $o-o(eati%e' allied industies and %eteina&
#iologi$all& on an intensi%e and nation *ide #asis.
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Consumer perception and preference towards Nandini curd in Dharwad
O"#e$t%&es o' NDDB,
• To s(onso' (omote' manage' a$quie' $onstu$t o $ontol an& (lant o
*ok' *hi$h (omote (o?e$ts of geneal (u#li$ utilit& elation to
dai&ing.
• To make infomation a%aila#le on equest to te$hni$al se%i$es to in$ease
(odu$tion of "ilk.
• To (e(ae initial feasi#ilit& studies of dai&ing and othe dai& elated
(o?e$ts and undetake su#sequent designing (lanning and stat u( those
(o?e$ts.
• To undetake esea$h and de%elo(ment (ogammed elated to
(odu$tion and maketing of milk and milk (odu$ts.
• To (o%ide assistan$e fo e!$hange of infomation to othe intenational
agen$ies.
Se/&%$es /en*e/e* "+ NDDB,
• 1lanning dai& and ual de%elo(ment (o?e$ts.
• :gani,ation of fame $o-o(eati%e so$ieties.
• /etting u( of dai& and $attle feed (lants.
• "an(o*e (lanning and taining.
• 3((lied esea$h and de%elo(ment.
• Im(lementation of milk (odu$tion en$hantment (ogammed
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Consumer perception and preference towards Nandini curd in Dharwad
2ARANATA2A MIL2 FEDERATION
2a/nata.a Coo3e/at%&e M%l. P/o*)$e/s Fe*e/at%on L%4%te* 52MF6 is the
a(e! #od& in +anataka e(esenting dai& fames Eo-o(eati%es. It is thid lagest dai&
$o-o(eati%e amongst the dai& $oo(eati%es in the $ount&. In /outh India it stands fist
in tems of (o$uement as *ell as sales. :ne of the $oe fun$tions of the fedeation is
maketing of "ilk and "ilk (odu$ts. The #and name Hnandini. is the household name
fo 1ue and )esh milk and milk (odu$ts.
The fist dai& in India *as stated in +ludge in +odak disti$t in 1955. )uthe in
Iune 1974B an integated (o?e$t *as laun$hed in +anataka to estu$tue and e$ogni,e
the dai& indust& on $o-o(eati%e (in$i(le G to la& foundation fo ne* die$tion in dai&
de%elo(ment.
The (esent +anataka "ilk )edeation <+.".)@ $ame in to e!isten$e in 1984 as
esults of meging of +anataka -ai& -e%elo(ment Eo-o(eation' small $o-o(eati%es
and +anataka "ilk de%elo(ment G loose %endes. The +anataka "ilk )edeation is $o-
o(eati%e a(e! #od& in the state of +anataka e(esenting dai& de%elo(ment a$ti%ities to
a$hie%e the dai& o#?e$ti%es.
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Consumer perception and preference towards Nandini curd in Dharwad
O"#e$t%&es
To (odu$e #ette qualit& of milk.
To make (ofit #& satisf&ing the $ustome.
To gain maket shae.
To a%oid *astage of milk and to edu$e $ost of (odu$tion.
To (o%ide good en%ionment and good fa$ilities to the $ustome.
To maintain the $ustome elationshi( #& (o%iding good se%i$e at
ight time and
5ight (la$e
To ea$h the ma!imum $ustome.
To (o%ide equied quantit& of agents.
To (odu$e #ette qualit& of milk than the $om(etitos.
To (odu$e the $hea(e (i$e so that it is affoda#le #& the middle
$lass (eo(le.
To (o%ide assued maket fo milk (odu$edJsu((lied #& fames.
To fa$ilitate ual de%elo(ment #& (o%iding o((otunities fo self
de%elo(ment at
Fillage le%el' (e%enting migation to u#an ae.
FUTURE VISION
To $onsolidate the gains of dai&ing a$hie%ed in the state of +anataka and *ith
the %ie* of to effi$ientl& $hill' (o$ess and maket e%e de%elo(ing and in$easing milk
(o$uement *ith an utmost em(hasis on qualit& and in (o$ess $onse%e the so$io-
e$onomi$ inteests of ual milk (odu$es' the go%enment of +anataka though +")
has (o(osed to undetake se%eal (o?e$ts *ith finan$ial and te$hni$al su((ot of 9--2.
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Consumer perception and preference towards Nandini curd in Dharwad
MISSION STATEMENT
To enhan$e milk (odu$tion and (o$uement and ma!imi,e etuns to milk
(odu$es #& finding lu$ati%e maket fo milk and thee#& $onti#ute to*ads %ia#ilit&
milk unions
PERSPECTIVE PLAN 78!8
=o%enment of +anataka and 9--2 signed an ":8 duing )e#ua& 2000' fo
futhe stenghenthning the -ai& de%elo(ment a$ti%ities in +anataka *ith an out la& of
5s. 250 Eoes. Eonsequent to the announ$ement of ne* lending tems $onditions #&
9--2 though an e%olution of an a$tion (lan 1es(e$ti%e 2010 to ena#le the dai& $o-
o(eati%es to fa$e $hallenges of the in$eased demand fo milk and milk (odu$ts #&
fo$using effots in the fou ma?o thust aeas of stengthening the Eo-o(eati%e.
0nhan$ing 1odu$ti%it&' "anaging Kualit& and #uilding a 9ational Infomation 9et*ok'
1lans ae unde im(lementation. The 4 milk 8nions %i,.' -ha*ad Tumaku 2i?a(u' and
=ul#uga' that *ee ha%ing a$$umulated losses *ee in$luded fo eha#ilitation (ogam
unde the Eentall& /(onsoed /$heme L3ssistan$e to Eo-o(eati%esM *hi$h is also unde
im(lementation.
THE DISTRIC C8OPERATIVE SOCITY 5DCS6,
It is the #asi$ :gani,ation unit' fun$tioning at the %illage le%el. 2& taining lo$al
(eo(le to ogani,e and manage the a$ti%ities %illage le%el institution #uilding and
de%elo(ment and lo$al leadeshi( is (omoted.
FUNCTINS,
1. Its fun$tions dail& and a$ts as maketing outset fo the milk (odu$ed in %illage.
2. In(ut fa$ilities ae also anal&,ed to the dai& fames though these so$ieties and
in$lude Feteina& )ist 3id' /ales fo Eattle )eed' /u((l& fo )odde /eed'
seedlings and (o%isions of Feteina& 4ealth Eae.
3. 1a&ment fo milk is done though the so$ieties' to the milk (odu$es.
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Consumer perception and preference towards Nandini curd in Dharwad
THE MIL2 UNION
"ilk 8nion is $hannel of -isti$t Eo-o(eati%e so$ieties in an ogani,ed fom
fo the (o$uement. The (o$uement oute is linked to $hilling $entes o a dai&.
-ha*ad "ilk 8nion is one su$h union. It is middle tie of $om(le! $o-o(eati%e
ogani,ation net*ok. )edeating the so$ieties in lo$ating geoga(hi$al aea foms unions.
The "ilk unions ae ogani,ed to make them e$onomi$all& %ia#le and the ?uisdi$tion
e!tents fom one disti$t to anothe disti$t. Thee ae fi%e "ilk 8nions *hose ?uisdi$tion
$o%es a single disti$t' fou unions $o%es t*o disti$ts ea$h disti$t $o%es thee disti$ts
and one union teito& e!tends to fou disti$ts. 3ll unions o*n thee o*n "ilk fa$ilities.
F)n$t%ons
These unions hel( to ogani,e ne* 1ima& -ai& Eo-o(eati%e so$ieties. 3lso
hel(s in managing these -E/ #& assisting in a$$ounts' (u$hase' (o$ess and maketing
these liquid milk. The 8nions hel( in (o%iding all the in(ut fa$ilities to -E/ and
$hannels the dai& fames though -E/. The 8nion (o%ides the follo*ing fa$ilities
1o%ide #alan$ed $attle feed.
1o%ide animal health $ae.
1o%iding atifi$ial insemination fo #eed im(o%ement.
1o%iding taining fo #eeding and feeding.
1o%ide taining fo management.
M%l. 'e*e/at%on,
The main o#?e$ti%es of the fedeation ae to hel( in fedeation of "ilk 8nions
though the state and thus foming the state le%el a(es. ogani,ation. The fedeation
im(lements all the (o?e$t a$ti%ities. 3fte the (o?e$ts a$ti%ities ae a$$om(lished the
)edeations aims at fomulating maketing stategies in maketing the milk and milk
(odu$ts. The +anataka "ilk fedeation' *hi$h *as set u( in 1984' has the fallo*ing.
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Consumer perception and preference towards Nandini curd in Dharwad
F)n$t%ons
The foemost fun$tion of +") *as to $o-odinate the a$ti%ities #et*een the union
and also in making maket a%aila#le so that the (odu$tion in$eases.
The fedeation also manages su(luses defi$ien$ies of liquid milk among the milk
and milk (odu$ts at easona#le (i$e.
The fedeation also manages to maket the milk and milk (odu$ts out side the
state.
1o%ides #alan$ed $attle feed.
The +anataka milk fedeation $onsists of B
Un%ts N)4"e/s
"ilk 13
-aiies 17
7iquid 9itogen /ilos 6
1odu$t (lant 3
Taining $entes 3
/(em station 1
Eattlel )eed 1lant 4
1ou$h )ilm 1lant 1
A$(%e&e4ent,
• 2angaloe "ilk union' -akshin kannada "ilk 8nion "othe -ai& has o#tained
I/:-2000
• 92A of fun$tioning milk (odu$e.s $o-o(eati%e so$ieties eaning (ofit.
• 3t (esent on an a%eage of 5s. 205 lakhs is (aid (e da& to milk (odu$es.
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Consumer perception and preference towards Nandini curd in Dharwad
COMPANY PROFILE
DHAR9AD MIL2 UNION
Esta"l%s(4ent
The -ha*ad milk union is $o-o(eati%e so$iet& among the 13 esta#lishment'
unde +"). The -ha*ad milk union is one of the most moden (lant in the $ount&. It is
lo$ated in the s(e$ious 15 a$es land' lo$ated in 7akamanahalli Industial 3ea' ad?a$ent
to the 9ational high*a&-4. It is (attened afte the 3"87 "ilk -ai&' 3nand and =u?aat.
HISTORY
3 gou( of e!(eien$ed offi$es' a((ointed #& +anataka "ilk )edeation
su%e&ed the *hole -ha*ad disti$t <in$lude t*o ne*l& fomed disti$t =adag and
4a%e&@ and 8tta +anataka. )uthe the& found is a need fo a milk dai&. The& ta%eled
suounding %illages' edu$ated the %illages a#out "ilk G "ilk (odu$ts and #enefits the&
*ould get fom the milk dai&.
/eeing the o%e *helming es(onse and unta((ed esou$es and the huge maket'
the fedeation de$ided to set u( a milk union in 1984' kno*n as the DHAR9D MIL2
UNION LIMITED. )uthe in 1989' the taining $ente *as $ontolled #& +")' $ame
unde -ha*ad "ilk 8nion. The #ief (ofile of the $om(an& is gi%en
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Consumer perception and preference towards Nandini curd in Dharwad
DHAR9AD MIL2 UNION
7o$ation 7akmanahalli' industial aea' -ha*ad
/hae $a(ital 3 $oes #& mem#es and 2 $oes #& go%enment of
+anataka
1lant $a(a$it& 2 lakh lites (e da&
"ilk (o*de 12tonsJda&
2utte 6tonsJda&
=hee 6tonsJda&
"ilk $hilling $entes =adag 20'000 ltsJda&
4a%ei 20'000 ltsJda&
4iekeu 20'000 ltsJda&
9aagund 8'000 ltsJda&
5on 10'000 ltsJda&
/isi 20'000 ltsJda&
1esen$e %alue of a$ti%it& Eolle$tion of "ilk 80'000 ltsJda&
/ales of "ilk 70'000 ltsJda&
3ea of o(eation -ha*ad' 4a%ei' =adag' 8tta kannada disti$ts
2oad of die$tos 0le$ted mem#es 8
0! offi$es 3
2& go%t 5
Total *okes 393 *okes
-e(atments 9
2and name 939-I9I
"ilk;
Toned "ilk' full $eam milk' standad milk' shu#ham milk'
homogeni,ed milk.
"ilk (odu$ts;
2utte' ghee' $ud' lassi' (anee' milk (o*de' kho%a' (eda'
m&soe (a$k et$NN
Eo-o(eati%e so$ieties at
%illage le%el
460 so$ities
STRATEGIES:
The -ha*ad milk union has the fallo*ing set of stategies' *hi$h *ill fomulated
e%e& &ea. The (esent &ea has the fallo*ing stategies. The stategies has fomulated
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Consumer perception and preference towards Nandini curd in Dharwad
*ith the hel( of +") G 9--2 and the union mem#es. )allo*ing ae the stategies set
this &eas.
STRATEGIES OF MAR2ETING DEPARTMENT;
1. 3ims at maketing the (odu$ts though (o(e maketing $hannels.
2. 3ims to $ondu$t some $onsume a*aeness (ogams and %aious seminas.
3. 3ims at $ondu$ting some *hole selles and etailes meeting.
4. 3iming to set u( the ne* ad%etisement stategies like (utting u( hoading.
5. -isti#uting (am(hlets' and $ontests.
STRATEGIES OF ADMINISTRATIVE DEPARTMENT,
• To $he$k la#o a#senteeism.
• To $he$k a$tions against in-dis$i(lined *okes
• 3ims at hel(ing the em(lo&ees to #e$ome moe es(onsi#le to*ads desied *ok.
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Consumer perception and preference towards Nandini curd in Dharwad
ORGNI;ATION STRUCTER
Babasabpatilfreepptmba.com
P/es%*ent
P/es%*ent
D%/e$to/
5Go&t6
D%/e$to/
5Go&t6
D%/e$to/
5Go&t 6
D%/e$to/
5Go&t 6
D%/e$to/
5DCS6
D%/e$to/
5DCS6
D%/e$to/
5NDDB6
D%/e$to/
5NDDB6
D%/e$to/
5So$%et+6
D%/e$to/
5So$%et+6
Ma/.et%ng
De3t
Ma/.et%ng
De3t A*4 De3t
A*4 De3t
F%nan$e
De3t
F%nan$e
De3t
P/o*)$t 3/es%*ent
D%/e$to/
P/o*)$t 3/es%*ent
D%/e$to/
P/o$)/e4ent
De3t
P/o$)/e4ent
De3t
A$$o)nts <
P)/$(ase
A$$o)nts <
P)/$(ase
M.I.S.
M.I.S.
F.G.S <
Sto/es
F.G.S <
Sto/es
=)al%t+
Cont/ol
=)al%t+
Cont/ol
T/ans3o/t
T/ans3o/t
17
Manag%ng D%/e$to/
Manag%ng D%/e$to/
Consumer perception and preference towards Nandini curd in Dharwad
SYSTEMS
PROCUREMENT AND INPUT DEOARTMENT
The union $aies (o$uement #& setting u( Eo-o(eati%e so$ieties at %illage
le%el. 7ate milk is $olle$ted in $hilling $ente. "ilk $olle$ted fom the milk $entes is
fist tested. Thee ae milk testing equi(ments fo this (u(ose. Then a su%e& on
a%aila#ilit& on tans(otation s(e$ialties and (odu$ti%e $a(a$it& of %illages ae
$ondu$ted. If the maketa#le su(lus is moe than 150 lts (e da&' a so$iet& is fomed.
)uthe 10 (omotes ae sele$ted fom the %illage and ae gi%en es(onsi#ilit& of
$olle$ting $a(ital fo the so$iet& #& selling shaes. 1o$uement is done t*i$e a da& and
(a&ment is made on the #asis of fat $ontent and /9) in the milk.
3fte this' milk is sent unions o $hilling $ente' *hi$he%e is nea. 3t the $hilling
$ente' milk is $hilled u( to 4 degee Eelsius. 7ate this milk is sent unions in insulated
tankes fo futhe (o$essing. The main fun$tion of this de(atment is to (o$ue milk
fom diffeent aea thoughout the &ea.
The de(atment also (o%ides fa$ilities that hel( in enhan$ing moe (odu$ti%it&.
The main fun$tion of 1 G I de(atment is to ogani,e %illage dai& $o-o(eati%e so$ieties
and (o$ue moe milk fom %illage so$ieties )allo*ing ae othe se%i$es (o%ided #& 1
G I de(atment.
? Feteina& se%i$es to kee( u( good health of $attle though
? 5egula health $am(s
? 0megen$& se%i$es ound $lo$k
? )ist 3id' %a$$ination.' infetilit& $am(s' fodde.
? 3tifi$ial insemination fa$ilit& to im(o%ement of $attle #eeds.
? )a$ilitating taining (ogams egading management of $attle.
? /u((l& of fodde to $attle.
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Consumer perception and preference towards Nandini curd in Dharwad
THE STRUTCTR OF PROCURMENT AND INPUT DEPARTMENT
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"anage
1o$uement *ing Te$hni$al in(ut *ing
-e(ut& "anage
3ssistant manage
0!tension offi$es
Eleks
4el(es
-e(ut& "anage
3ssistant manage
Eleks
19
Consumer perception and preference towards Nandini curd in Dharwad
PRODUCTION < PROCESS DEPARTMENT
The main o#?e$ti%e of this de(atment is to follo* u( (odu$tion s$hedule as (e
1lans and maintain $lose G $o-odinate elationshi( *ith othe de(atments and ensue to
u(gade the te$hni$al effi$ien$& of (odu$tion. "ilk' as it is highl& (eisha#le (odu$t'
has to (o$ess immediatel& to a%oid s(oilage of milk *ith es(e$t to its fla%o' and taste.
The (odu$tion de(atment is *ell equi((ed and %aious t&(es of highl&
so(histi$ated ma$hines im(oted fom /*eden and -enmak. :n$e the milk is e$ei%ed
fom 1 G I de(atment' it is fist *eighed *ith the hel( of *eighing #o*l. 7ate' it is
(oued in dum( tank. /am(le testing is made though 7a$tomete eading and othe tests.
The fat and /9) $ontent of ea$h sam(le of milk is a$$essed. The $o* and #uffalo.s milk
ae se(aatel& e$ei%ed and sent to the (odu$tion se$tion se(aatel& though t*o diffeent
stainless steel (i(es.
7ate' the a* milk is (assed though (late $hille of %aia#le $a(a$it& *hee it is
$ooled u( to 4-5 degee Eelsius. This is $ooled a* mateial is futhe stoed in a silo of
30'000 lites $a(a$it&.
PURPOSE OF CHILLING
Ehilling is done to a%oid go*th of mi$o oganism' *hi$h es(onsi#le fo
s(oilage of milk and #itte taste. The milk *hi$h is stoed in silos is (um(ed though
(i(eline to the #alan$e tank *hi$h is hel(s maintain the stead& s(eed of milk in
1asteui,ation ma$hine. In -"8' thee t*o milk (asteui,ation ma$hines and one $eam
(asteui,ation ma$hine.
PURPOSE OF PASTEURI;ATION,
1asteui,ation is (o$ess *hee milk is heated high tem(eatue and $ooled
instantl&' to desto& mi$ooganisms. The 1asteui,ed milk *ill #e stoed in 1asteui,ed
milk silos and then sent to (e-(a$king se$tion. 1a$king is done in 500 ml' G 1000 ml'
stoed in $old stoage at 7 degee Eelsius.
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Consumer perception and preference towards Nandini curd in Dharwad
PASTEURI;ATION OF CREAM
The milk in #ulk is taken to $eam se(aate. 4ee' the $eam is se(aated and
(assed though $eam (asteui,ation unit. This $eam is sent to #utte se$tion. The milk
*ith no fat is skimmed milk. This skimmed milk is (um(ed #a$k to (asteui,ation unit
and heated to 4 degee Eelsius using $hilled *ate and stoed silos. This skimmed milk is
sent to (o*de se$tion. The (asteui,ation $eam is mi!ed in (o(otion to (asteui,ed
milk.
TONED MIL2
+anataka.s most fa%oite milk. 9andini toned fesh and (ue milk $ontaining
3.0A )3T G 8.5A /9)' a%aila#le 500 ml G 1 lite (a$k
SHUBHAM
2uffalo.s milk' 100A (ue (asteui,ed and (a$ked h&gieni$all&' this milk has 5A
)3T G 9A /9). 3%aila#le in 500ml and 1 lites G also a%aila#le in 5 lites fo #ulk
$onsumes.
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Consumer perception and preference towards Nandini curd in Dharwad
FULL CREAM MIL2
)ull $eam milk' $ontaining 6A )3T and 9A /9). 5i$h' $eamie' testie milk'
ideal fo (e(aing home made s*eet and sa%oies. 3%aila#le in 500 ml and 1 lite.
HOMOGENI;ED TONED MIL2,
9andini homogeni,ed milk is (ue milk. 6hi$h is homogeni,ed and (asteui,ed'
$onsists ight though' it gi%es &ou moe $u(s of tea o $offee and easil& digesti#le.
3%aila#le in 500 ml (a$ks.
CURD
5a* milk I s heated to 90 degee Eelsius and allo*ed to $ool 30 degee Eelsius.
7ate' $ultue is added to it and (a$kedB the $ud is (a$ked in the (a$ket it self. It is stoed
(a$ked in 200 gams G 500 gams.
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Consumer perception and preference towards Nandini curd in Dharwad
BUTTER
The $eam' *hi$h is stoed in $eam efining tank' is taken to $huning se$tion
*hee it is $huned. 4ee #utte fat #utte milk ae se(aated. The %a$uum (um( emo%es
e!$ess of moiste and #utte $ome out of $ontinuous #utte making ma$hine <$a(a$it&-
1500kgsJhs@. 2utte in 100' 200' 500gms and also 10 G 25gms' these ae stoed in dee(
fee,e oom *ith tem(eatue 22 degee Eelsius.
GHEE
Thee ae t*o ghee #oile $a(a$it& 1500kgJ#at$h. 3#utte 2.5tons is melted and is
#ought to ghee #oile. 4ee it is heated to 90 degee Eelsius fo 15mins so that the
esidue is allo*ed settle do*n and ghee is (assed to settling tank though $laifies. 7ate
ghee is allo*ed fo $ooling <at 30-40degee Eelsius@ and (a$ked in tin of lite' 500 G
200ml of (a$k and ke(t in $old stoage.
PANEER
If thee is e!$ess of milk' then (anee is made. The milk is heated to 90 degee
Eelsius fo 15-20mins' gla$ial a$eti$ a$id is added to milk' and milk is attained to though
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Consumer perception and preference towards Nandini curd in Dharwad
fine muslin $loth. The solid (otion is etained and (ut in *ate' G then it is (ut in $hilled
*ate and left o%enight. 7ate it is (a$ked G stoage in $old stoage.
MILL2 PO9DER
6hen thee is e!$ess of milk' milk (o*de is made. The $a(a$it& of (o*de (lant
is 12tons. Thee ae t*o se$tions-e%a(oato G s(a& die' though *hi$h milk is
$on%eted in to milk (o*de. In e%a(oato' milk is #oiled fo 55 degee at high %a$uum.
"ilk is $on$entated to die' 40-45A of milk is solid. "oiste is emo%ed and milk
(o*de is o#tained $onsists of 4A moiste.
PEDHA
-ha*ad is famous fo its deli$ious (edhas. -"8 has se(aate (edha se$tion.
3#out 80 lites<de(ends u(on demand@ is heated $ontinuousl& fo 3 hous till the milk is
semi solid' late suga and ingedients ae added and stied $ontinuousl& on lo* flame.
7ate it is sha(ed in small #alls and (a$ked.
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Consumer perception and preference towards Nandini curd in Dharwad
T(e 4%l. 3/o*)$e* (e/e %s *%''e/ent%ate* "+ $ontent o' FAT < SNF
T+3e FAT SNF
Toned "ilk 3.10A 8.50A
/tandad "ilk 4.50A 9A
/hu#ham "ilk 6A 9A
)ull Eeam "ilk 5.10A 9A
T(e "ello1 ta"le g%&es a "/%e' %*ea o' 4%l. 3/o*)$ts> t(e%/ FAT < Mo%ste/,
P/o*)$ts FAT SNF Mo%ste/
2utte 8.30A 1A 16A
=hee 99.80A - 0.20A
1anne 20A 30A 50A
St/)$t)/e o' P/o*)$t%on De3a/t4ent
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Consumer perception and preference towards Nandini curd in Dharwad
Babasabpatilfreepptmba.com
"393=05
"393=05
-e(ut& manage
-e(ut& manage
:ffi$e staff
:ffi$e staff
3ssistant manage
3ssistant manage
Te$hni$al offi$e
Te$hni$al offi$e
/enio su(e%iso
/enio su(e%iso
Iunio su(e%iso
Iunio su(e%iso
-ai& o(eation
-ai& o(eation
-ai& te$hni$ian
-ai& te$hni$ian
-ai& *oke
-ai& *oke
3ssistant <stoes@
3ssistant <stoes@
3ssistant<a$$ount
@
3ssistant<a$$ount
@
Elek
Elek
T&(ist
T&(ist
26
Consumer perception and preference towards Nandini curd in Dharwad
=U=LITY CONTROL DEPARTMENT
The -"8' at e%e& stage is taken to ensue that the $ustome gets the (odu$ts'
*hi$h a %e& high qualit&. 4en$e thee is se(aate de(atment $alled the qualit& $ontol
de(atment' *hee the qualit& testing is done. Thee is a se(aate la#oato& fo this.
Kualit& $ontol is %e& essential as maintain the feshness of the milk. 3ll the $ontaines'
(i(es and othe equi(ments ae *ashed *ith hot *ate #efoe stating off *ith ne*
(odu$tion. Thee ae tests $ondu$ted hee. The (a$ked milk *e get *ill ha%e undegone
thee qualit& tests. )ist test is done on a* milk *hi$h *e get fom $hilling $ente. 9e!t
#efoe standadi,ation and the last #efoe (a$king. The othe tests $ondu$ted ae;
Tests Reasons
Tem(eatue /hould #e #elo* 5degee.
Elot on #oiling
If milk is $udles soon afte #oiling milk is
e?e$ted.
3$idit& test To test the e!tent of a$idit&.
3l$ohol test To $he$k the heat sta#ilit& of milk.
7a$tomete test To $he$k the densit& of milk.
)3T test 1e$entage of )3T detemined.
/9) test 1e$entage of /9) detemined fo (i$ing.
/9)OE75P)3TJ4
ACTIVITIES,
"odifi$ation of milk film sa$het #& edu$ing length.
Im(lementation of 2
nd
stage modifi$ation I/I fomula fo $al$ulating /9)
in milk.
Ins(e$tion of the $old stoage' dee( fee,es' daiies' and $hilling $entes.
5egula attending $ustome $om(laints.
St/)$t)/e o' =)al%t+ Cont/ol De3a/t4ent
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Consumer perception and preference towards Nandini curd in Dharwad
Babasabpatilfreepptmba.com
-e(ut&
"anage
Ass Manage/ Ass Manage/
=)al%t+ Ass
O''%$e/
5C(e4%$als6
=)al%t+ Ass
O''%$e/
5Ba$te/%olog+
6
=)al%t+ Ass La" Ass%stant
=)al%t+ Anal+st
28
Consumer perception and preference towards Nandini curd in Dharwad
Ma/.et%ng De3a/t4ent
"ilk and milk (odu$ts ae (eisha#le in natue so' dis(at$hing and maketing of
these should #e done effe$ti%el&.
In -"8' maketing de(atment has the fallo*ing tasks'
"aketing of milk and milk (odu$tion though its o*n net*ok.
"aketing de%elo(ment and sales (omotion.
5e$on$iliation of sales *ith all agents.
Eonsume.s gie%an$es edessed.
9eed #ased maketing.
To take u( defense su((lies.
O3e/at%ng A/eas
-"8.s 9andini milk is maketed in 4u#li--ha*ad' +aa*a' =adag' 4a%ei' and
8tta +anataka. The milk is maketed though etailoes.
The de(atment has fallo*ing o#?e$ti%esB
To in$ease the maket shae of the 9andini.
To set u( moe maketing stategies.
To #e es(onsi%e to $onsumes and $hannel mem#es.
To (omote moe of 9andini milk and milk (odu$ts though intense
ad%etising.
Co43et%to/s
The 9andini milk is fa$ing lot of $om(etition in the milk maket. The (ime
$om(etitos ae (i%ate (la&es like.
3dit&a
2haat
3ok&a
/iddi Fina&ak
-atta
"a&o
=o(al
7oose %endes' et$
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Consumer perception and preference towards Nandini curd in Dharwad
P/o4ot%onal a$t%&%t%es
To o%e $ome fom ne$k- to Dne$k $om(etition' diffeent (omotional a$ti%ities ae
fallo*ed. 6ith the hel( of +")' G 9--2 fo #uilding #and image of 9andini and
enhan$ement of sales milk G milk (odu$ts.
3d%etising in all a%aila#le media.
/(onsoing e%ent %i,' $i$ket mat$h' e!hi#ition.
1ati$i(ation in tade fais.
D%st/%")t%on C(annel
-"8 has its o*n maketing $hannel. 4o*e%e it fallo*s t*o t&(es of die$t
$hannels.
!. Cons)4e/ Ma/.et;
-"8 is selling its (odu$ts die$tl& to the $onsume though its s(e$ial %endes. It
also disti#ute to neal& to 600 etailes and milk (alos. These ae e!$lusi%e milk
(alos' *hi$h sell onl& +") (odu$ts.
7. Inst%t)t%onal Ma/.et,
Thee is also demand fo milk' *hi$h is sent #& institution like go%enment un
institution' hos(ital' s$hool' hotels et$.
/tategies ada(ted #& the de(atment to enhan$e sale of its (odu$ts ae.
Eondu$t a*aeness (ogams of milk homogeni,ed (o$essed milk.
3ttain dail& $om(laints of $onsumes and etailes.
9eed fo health& (omotional a$ti%ities against $om(etitos.
3da(ting diffeent maketing stategies in (la$e of undiffeentiated
stateg&.
Eoss fun$tional teams.
9e* aea %isits.
-oo to doo su%e&.
9e* agents
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Consumer perception and preference towards Nandini curd in Dharwad
D%st/%")t%on C(a/t
Babasabpatilfreepptmba.com 31
Ra1 M%l.
P/o$ess%ng
P/o*)$t%on
M%l. B%3/o*)$t
Pa$.%ng
Loa*%ng < D%s3at$(%ng
Van */%&e/s < Reta%le/s
Sto/e
Del%&e/+ "o+s Cons)4e/s
Agents <
Reta%le/s
Ma/.et%ng
5O/*e/s6
Consumer perception and preference towards Nandini curd in Dharwad
St/)$t)/e o' Ma/.et%ng De3a/t4ent
Babasabpatilfreepptmba.com
Manage/
De3)t+ Mange/
5A$$o)nts?A)*%t6
De3)t+ Manage/
5Sales? P/o*)$t%on6
Ass%stant
Manage/
Ass%stant Manage/
5Te$(.o''%$e/6
S)3e/&%so/ S)3e/&%so/
5FGs?Sto/es6
32
T/ans
3o/t=
)al%t+
FCont
T/ans
3o/t=
)al%t+
FCont
Ma/.et Ass%stant Ma/.et Ass%stant
Consumer perception and preference towards Nandini curd in Dharwad
Babasabpatilfreepptmba.com 33
Consumer perception and preference towards Nandini curd in Dharwad
F)/t(e/ Ma/.et%ng *e3a/t4ent (as t1o s)" *e3a/t4ents
!. Sto/es
7. F%n%s(e* goo*s Sto/es
Sto/es *e3a/t4ent
The stoes de(atment in -"8 follo*s a $ode! s&stem <$oded $ontol s&stem@. 3
$ad is maintained fo ea$h item and a num#e I allo$ated. The atta$hed to ea$h ati$le
$onsists of amount' #alan$ed' date of issue' (u$hase et$. this is se(aate e$oded in
ledge #ook. The in%entoies ae of diffeent kind anging me$hani$al squaes' (a$king
items to animal dugs' statione& and %eteina& dugs. Thee ae at least 4000 diffeent
in%entoies.
This de(atment has fallo*ing se%i$es;
It ties to maintain ma!imum and minimum le%el of in%ento& so as to
a%oid #lo$kage of $a(ital and stoage.
:dina& and lo$al a%aila#le $ommodities ae maintained at minimum
(ossi#le le%el.
Items of ugent not easil& a%aila#le ae stoed suffi$ientl& fo futhe
demand.
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Consumer perception and preference towards Nandini curd in Dharwad
St/)$t)/e o' sto/es *e3a/t4ent
Babasabpatilfreepptmba.com
/toes /u(eident
/toes 3ssistant
<)-/@
/toes 3ssistant
<=5-@
4el(es
35
Consumer perception and preference towards Nandini curd in Dharwad
F%n%s(e* Goo*s Sto/es
This de(atment a$ts as an intefa$e #et*een (odu$tion maketing de(atments. It
is $on$ened *ith maintenan$e of finished goods and $onne$ted e$ods. It e$ei%es all the
finished goods and issues the sto$k to the maketing de(atment as (e indents.
It insues that the goods ae maintained (o(el& *ith es(e$t to qualit&. 3$$ounts
ae maintained dail& and monthl& e(ot is su#mitted to the (odu$tion' maketing and
finan$e de(atments. 3s the (odu$ts ae (eisha#le' )ist-In-)ist-:ut method is fallo*ed
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Consumer perception and preference towards Nandini curd in Dharwad
St/)$t)/e o' F%n%s(e* Goo*s Sto/es
Babasabpatilfreepptmba.com
Da%/+ O3e/ato/
Da%/+ 9o/.e/
37
Ass%stant Manage/
A$$o)nts
Ass%stant
Ma/.et
Ass%stant
Consumer perception and preference towards Nandini curd in Dharwad
F%nan$e De3a/t4ent
This de(atment is es(onsi#le fo kee(ing all the in*ad and out*ad flo* of
mone& of the union. It e(esents #udget e%e& &ea and finan$ial ules fo e$ei(ts and
(a&ments ae famed. The fun$tions of this de(atment aeB
To (e(ae monthl& a$$ounts <e$ei(ts' (a&ments' (ofit G loss a$$ounts
and #alan$e sheet@.
To (e(ae quatel& finan$ial statement.
To (e(ae integated #usiness (lan.
To (e(ae &ea ending finan$ial statements.
To get a$$ounts audited fom statuto& #ooks of a$$ounts.
DMU 'allo1s t1o t+3es o' a)*%t%ng;
1. 1e-audit s&stem done #& finan$e G a$$ounts de(atments e%e& &ea.
2. /tatuto& s&stem done #& (i%ate $hated a$$ountants e%e& &ea.
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Consumer perception and preference towards Nandini curd in Dharwad
T(e st/)$t)/e o' F%nan$e De3a/t4ent
Babasabpatilfreepptmba.com 39
De3)t+ Manage/
Ass%stant Manage/
Ass%stant A$$o)nts
Ass%stant A$$o)nts
Consumer perception and preference towards Nandini curd in Dharwad
P)/$(ase De3a/t4ent
It is su# de(atment *hi$h $omes unde finan$e de(atment. The main *ok of this
de(atment is to (u$hase %aious mateials equied #& diffeent de(atments. 3fte
as$etaining the sto$k (osition #& stoes de(atment and indent is sent #& diffeent
de(atment dul& a((o%ed #& the managing die$to. This de(atment a$ts to (o$ue
mateials.
It also maintains e$ods of all the su((lies' $alls' fo tendes' quotations' et$.
quotations *ith lo*est ate ae san$tioned. 1u$hase u( to 5s. 50'000 is made #& the
(u$hase de(atment. If the amount is moe than 5s. 50'000' then the a((o%al of
managing die$to is most.
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Consumer perception and preference towards Nandini curd in Dharwad
St/)$t)/e o' P)/$(ase De3a/t4ent
Babasabpatilfreepptmba.com
P)/$(ase o''%$e/
P)/$(ase S)3e/%nten*ent
Ass%stant
P)/$(ase/
Hel3e/s
41
Consumer perception and preference towards Nandini curd in Dharwad
A*4%n%st/at%on De3a/t4ent
The administation de(atment $ontols the o%eall fun$tioning of the
ogani,ation. The ogani,ation $onsists of fallo*ing thee le%els
"anageial $ade in$ludes "anaging -ie$to' -e(ut& "anage and
3ssistant "anage.
/u(e%iso& le%el in$ludes te$hni$al offi$es and su(e%isos.
6okes le%el in$ludes la#os and hel(es.
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Consumer perception and preference towards Nandini curd in Dharwad
St/)$t)/e o' A*4%n%st/at%on De3a/t4ent
Babasabpatilfreepptmba.com
De3)t+ Manage/
Ass%stant
Manage/
A*4%n%st/at%on
S)3e/%nten*ent
Ass Manage/
5Pe/sonal6
A*4%n%st/at%on
S)3e/%nten*ent
A*4%n%st/at%on
Ass%stant
43
Se$)/%t+
De3a/t4ent
Canteen
T%4e
2ee3e/
Consumer perception and preference towards Nandini curd in Dharwad
Canteen
Thee is a $anteen in the (emises itself. To (o%ide lun$h' tea' et$ to the
em(lo&ees at easona#le ate. The $anteen is handled #& the $anteen in $hage
T%4e 2ee3e/,
The de(atment e$ods the *oking hous of the em(lo&ees. The *okes di%ided
in to diffeent shiftsB $ontol the *oking of de(atment. 0a$h em(lo&ee to gi%en (un$h
$ad' *hene%e as em(lo&ee ente in to the (emises he has to (un$h the $ad in the time
ma$hine and #efoe lea%ing the (emises he has to do the same. 2ased on these
attendan$es' $anteen #ills ae $haged' *ages ae fi!ed and dedu$tion ae made.
Se$)/%t+ *e3a/t4ent,
-"8 o$$u(ies 15 a$es of land' the *hole (emises is guaded #& the se$uit&
(esonal. The se$uit& (eo(le *ok in thee shifts. 3ll the %ehi$les ae $he$ked #efoe
enteing the (emises. The de(atment is also maintains se(aate egistes like stoe-in
egiste' attendan$e egiste' et$.
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Consumer perception and preference towards Nandini curd in Dharwad
P/o*)$t 3/o'%le
P/o*)$t B/an*s
/teili,ed )la%oed "ilk in 5 fla%os
<1ista' 2adam' 1inea((le' "ango' Eho$olate@
1anee
+ho%a
1eda
"&soe 1ak
1emium 2adam 2ufi
1emium Eashe* 2ufi
Iamoon "i!
5ead& to eat gula# ?amoon
5asagulla #adam (o*de' 9andini 2ite'
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Consumer perception and preference towards Nandini curd in Dharwad
P/o*)$t L%nes
Toned "ilk
4omogeni,ed "ilk
)ull Eeam "ilk
=ood 7ife
/lim
2utte "ilk
/hu#ham
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Consumer perception and preference towards Nandini curd in Dharwad
CHAPTERII
DESIGN OF THE STUDY
T%tle o' t(e st)*+
Consumer Preferences and Perception towards Nandini curd in Dharwad city.
State4ent o' t(e 3/o"le4
This is the fist ste( in the esea$h methodolog&. It is %e& im(otant to define the
statement of (o#lem #e$ause of the sa&ing that L3 (o#lem *ell defined is half sol%edM.
In this stud& it is mainl& fo$used on L7o* sales of 9andini $udM.
In this $ontest' it is need to e%aluate the %aious fa$tos *hi$h ae $onsideed
*hile (u$hasing the (ati$ula (odu$t.
O"#e$t%&es o' t(e st)*+,
To kno* the $onsume (efeen$es to*ads $ud.
To kno* the $onsume satisfa$tion to*ads 9andini $ud.
To detemine the qualit& of 9andini $ud.
To kno* the $onsume a*aeness to*ads 9andini $ud.
To kno* the (o#lems fa$ed #& $ustomes to*ads 9andini $ud.
To detemine the #u&ing #eha%io of $ustomes to*ads $ud.
S$o3e o' t(e st)*+
This (o?e$t hel(s me to get (a$ti$al e!(osue' that ho* ogani,ation *oks' ho*
the finished (odu$t ea$h the $onsume fom (lant to etail outlet.
Im(lementation of theoeti$al as(e$ts in to (a$ti$al' maketing is the #a$k #one
of -haa*ad "ilk 8nion.
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Consumer perception and preference towards Nandini curd in Dharwad
RESEARCH DESIGN
The esea$h design $onstitutes the #lue (int fo the $olle$tion' measuement
and anal&sis of data. It hel(s the esea$hes #& (osing $u$ial $hoi$es' is the #lue (int to
in$lude e!(eiments' inte%ie*s' o#se%ations' the anal&sis of e$ods. 3e the methods of
data $olle$tion the esea$h to highl& stu$tueQ
-haa*ad is a %ast $it& *ith an aea of 13'659 sq kilomete s(ead a$oss *ith
(o(ulation of 6' 25'345'
3s it *as %e& diffi$ult to $ondu$t (esonal inte%ie*' so I ha%e taken a sam(le
of 100 es(ondents *ith andom sam(ling method.
The segmentation of the $onsume is done on the #asis of age as #elo* 15-24'
25-34'35-44' a#o%e 45. It is done so assuming that the same age gou( (eo(le #eha%e
similal&.
The esea$h stud& is done *ith the hel( of a questionnaie and taking (esonal
inte%ie* #& sim(le andom method.
LIMITATION OF THE STUDY
The s$o(e of the stud& $o%eed onl& limited aeas of -ha*ad $it&.
/ome times es(ondents *ee not $o-o(eati%e *ith me.
The limited es(ondents fom ea$h sam(ling unit ma& not #e suffi$ient. That
means the emaining (eo(le in that aea ma& not #e simila to the sele$ted
es(ondents.
T(e /esea/$(e/s e@3e/%en$e %n $on*)$t%ng t(%s st)*+
-ue to #us& s$hedule $onsume geneall& the& tend to gi%e #iased
o(inions.
The sam(le #ase of 100 $onsumes *as %e& small *hen $om(aed to the
(o(ulation of -ha*ad $it&.
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Consumer perception and preference towards Nandini curd in Dharwad
CHAPTER
METHEDOLOGY OF DATA COLLECTION
So)/$e o' *ata
The sou$e of data in$ludes #oth (ima& and se$onda& data.
P/%4a/+ Data,
1ima& data $onsists of oiginal infomation gatheed fo s(e$ifi$ (u(ose at
hand. These ae data gatheed fo a s(e$ifi$ (u(ose o fo a s(e$ifi$ esea$h (o?e$t.
This (o?e$t elied on es(onse fom the es(ondents. To o#tain this (ima& data a
*ell stu$tued questionnaie *as (e(aed and sam(les *ee met andoml&.
Se$on*a/+ Data,
/e$onda& data $onsists of infomation that alead& e!ist and that *ee #eing
$olle$ted in fast fo some othe (u(ose.
Se$on*a/+ *ata $an "e *%&%*e* %n to
a6 Inte/nal Se$on*a/+ Data
The data geneated *ithin the ogani,ation itself like Eom(an&
1ofile' e!(ets' 2oa$hes et$.
"6 E@te/nal Se$on*a/+ *ata
The data geneated #& sou$es outside the ogani,ation like disti#utos' #ooks'
*e#sites and intenet.
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Consumer perception and preference towards Nandini curd in Dharwad
SAMPLE DESIGN
The sam(le method used andom sam(le. 3 sam(le of es(ondents is sele$ted fo
the (u(ose of stud&.
Sa43l%ng 3/o$ess,
Po3)lat%on, 3 (o(ulation is #est defined in tems of elements' units' and time
Cons)4e/, Ehilden.s /tudents 2usiness men 0m(lo&ee othes R3ge *ise =ende *iseS
E@tent, -ha*ad $it&
Pe/sonal %nte/&%e1:
3((oa$hing (eo(le (esonall& and inte%ie*ing die$tl&.
=)est%onna%/e
1e(aing the questions and it is designed. That it $o%es %aious o(inions' %ie*s
a#out' Nan*%n% $)/*.
1esonal inte%ie* te$hnique *as sele$ted to gathe infomation #& es(ondents.
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Consumer perception and preference towards Nandini curd in Dharwad
Anal+s%s an* %nte/3/etat%on
6hi$h of these #ands of $ud do &ou a*aeQ
)equen$
&
1e$ent Falid
1e$ent
Eumulati
%e 1e$ent
Falid nandini 70 70.0 70.0 70.0
adit&a 16 16.0 16.0 86.0
5am
ahim
9 9.0 9.0 95.0
shikishn
a
5 5.0 5.0 100.0
Total 100 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that- 70A of es(ondents ae a*ae a#out
nandini $ud and 16A of es(ondents ae a*ae a#out adit&a $ud and 9A of es(ondents
ae a*ae a#out amahim $ud.and' 5A (e$ent of es(ondent ae a*ae a#out of
shikishna.
INTERPRETATION,
2& anal&sis *e $an inte(ets that most of the es(ondents ae a*ae a#out
939-I9I $ud.
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Consumer perception and preference towards Nandini curd in Dharwad
9(%$( "/an* o' $)/* *o +o) 3/e'e/A
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
Val%*
Nan*%n% 59 59.0 59.0 59.0
A*%t+a 22 22.0 22.0 81.0
/a4 /a(%4 11 11.0 11.0 92.0
Ot(e/s 8 8.0 8.0 100.0
Total 100 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that - 59A of es(ondents (efe
939-I9I' 22A of es(ondents (efe 3-IT>3' 11A of es(ondents (efe
53"534I"' and emaining 8A of es(ondents (efe othe $ud.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that half of the es(ondents ae (efe 939-I9I $ud.
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Consumer perception and preference towards Nandini curd in Dharwad
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
Val%*
"/an* na4e 12 12.0 12.0 12.0
=)al%t+ 43 43.0 43.0 55.0
P/%$e 10 10.0 10.0 65.0
t(%$.ness 19 19.0 19.0 84.0
Taste 16 16.0 16.0 100.0
Total 100 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 43A of es(ondents ae $onside
qualit& *hile #u&ing $ud' 19A of es(ondents ae $onside thi$kness *hile #u&ing $ud'
16A' 12A'10A es(ondents ae $onside taste' #and name' (i$e' *hile #u&ing $ud
es(e$ti%el&
INTEERPRETATION,
2& anal&sis *e $an inte(ets that neal& half of the es(ondents ae $onside
qualit& *hile #u&ing $ud.
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Consumer perception and preference towards Nandini curd in Dharwad
3e &ou a*ae of nandini $udQ
)equen$
&
1e$ent Falid
1e$ent
Eumulati
%e 1e$ent
Falid &es 70 70.0 70.0 70.0
no 30 30.0 30.0 100.0
Total 100 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 75A of es(ondents ae a*ae of
939-I9I $ud' emaining 25A of es(ondents ae not a*ae of 939-I9I $ud.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that' most of the es(ondents ae a*ae of
939-I9I $ud.
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Consumer perception and preference towards Nandini curd in Dharwad
3e &ou satisfied *ith the qualit& of nandini $udQ
)equen
$&
1e$ent Falid
1e$ent
Eumulat
i%e
1e$ent
Falid &es 67 95.7 95.7 95.7
no 3 4.3 4.3 100.0
Total 70 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 95.7A of es(ondents ae satisfied
*ith the qualit& of 939-I9I $ud' and emaining 4.3 of es(ondents ae not satisfied
*ith the qualit& of 939-I9I $ud.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that' most of the es(ondents ae satisfied *ith
qualit& 939-I9I $ud.
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Consumer perception and preference towards Nandini curd in Dharwad
taste
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
Val%*
not at all sat%s'%e* 4 6.0 6.0 6.0
not sat%s'%e* 16 23.9 23.9 29.9
Mo*e/ate 27 40.3 40.3 70.1
Sat%s'%e* 18 26.9 26.9 97.0
(%g(l+ sat%s'%e* 2 3.0 3.0 100.0
Total 67 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 40.3A of es(ondents ae modeatel&
satisfied *ith the qualit& 939-I9I $ud' 26.9A of es(ondents ae satisfied' 23.9A not
satisfied' 6A of es(ondents not at all satisfied' onl& 3A of es(ondents ae highl&
satisfied *ith the taste of 9andini.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that' neal& half of the es(ondents ae modeatel&
satisfied *ith taste of 939-I9I $ud.
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Consumer perception and preference towards Nandini curd in Dharwad
a&a%la"l%t+
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
Val%*
not at all sat%s'%e* 6 9.0 9.0 9.0
not sat%s'%e* 23 34.3 34.3 43.3
Mo*e/ate 13 19.4 19.4 62.7
Sat%s'%e* 21 31.3 31.3 94.0
(%g(l+ sat%s'%e* 4 6.0 6.0 100.0
Total 67 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 34.3A of es(ondents ae not
satisfied *ith a%aila#ilit& 939-I9I $ud' 31.3Aof es(ondents ae satisfied' 19.4A
modeate' 9A of es(ondents not at all satisfied' onl& 6A of es(ondents ae highl&
satisfied *ith the a%aila#ilit& of 9andini $ud.
INTEERPRETATION;
2& anal&sis *e $an inte(ets that' 34.3A of es(ondents ae not satisfied *ith
a%aila#ilit& of 939-I9I $ud.
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Consumer perception and preference towards Nandini curd in Dharwad
a&a%la"l%t+ on t%4e
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
Val%*
not at all sat%s'%/* 5 7.5 7.5 7.5
not sat%s'%e* 15 22.4 22.4 29.9
4o*e/ate 15 22.4 22.4 52.2
sat%s'%e* 22 32.8 32.8 85.1
(%g(l+ sat%s'%e* 10 14.9 14.9 100.0
Total 67 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 32.8A of es(ondents ae satisfied
*ith a%aila#ilit& on time of 939-I9I $ud'22.4 Aof es(ondents ae satisfied' 22.4A
modeate' 7.5A of es(ondents not at all satisfied' onl&1 4A of es(ondents ae highl&
satisfied *ith the a%aila#ilit& on time of 9andini $ud.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that' 32.8 es(ondents ae satisfied *ith
a%aila#ilit& on time of 939-I9I $ud
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Consumer perception and preference towards Nandini curd in Dharwad
3a$.ag%ng
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
Val%*
not at all sat%s'%e* 2 3.0 3.0 3.0
not sat%s'%e* 13 19.4 19.4 22.4
4o*/ate 25 37.3 37.3 59.7
sat%s'%e* 23 34.3 34.3 94.0
(%g(l+ sat%s'%e* 4 6.0 6.0 100.0
Total 67 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 37.3A of es(ondents ae modeate
*ith (a$kaging of 939-I9I $ud' 34.3 Aof es(ondents ae satisfied' 19.4A not
satisfied' 6AA of es(ondents highl& satisfied' onl& 3A of es(ondents ae not at all
satisfied *ith the (a$kaging of 9andini $ud.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that' 37.4A of es(ondents ae modeatel&
satisfied *ith the (a$kaging of 939-I9I $ud.
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Consumer perception and preference towards Nandini curd in Dharwad
3/%$e
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
Val%*
not at all sat%s'%e* 6 9.0 9.0 9.0
not sat%s'%e* 28 41.8 41.8 50.7
4o*e/ate 20 29.9 29.9 80.6
sat%s'%e* 12 17.9 17.9 98.5
(%g(l+ sat%s'%e* 1 1.5 1.5 100.0
Total 67 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 41.8A of es(ondents ae not satisfied
*ith (i$e of 939-I9I $ud' 29.9 Aof es(ondents ae modeate' 17.9A satisfied' 9A of
es(ondents not at all satisfied' onl&1.5A of es(ondents ae highl& satisfied *ith the
(i$e of 9andini $ud.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that' 41.9A es(ondents ae not satisfied *ith the
(i$e of 939-I9I $ud.
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Consumer perception and preference towards Nandini curd in Dharwad
s4ell
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
Val%*
notat all sat%s'%e* 3 4.5 4.5 4.5
not sat%s'%e* 13 19.4 19.4 23.9
4o*e/ate 24 35.8 35.8 59.7
sat%s'%e* 20 29.9 29.9 89.6
(%g(l+ sat%s'%e* 7 10.4 10.4 100.0
Total 67 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 41.8A of es(ondents ae modeate
*ith smell of 939-I9I $ud' 29.8Aof es(ondents ae satisfied' 19.4A not satisfied'
10.4A of es(ondents highl& satisfied' onl& 4.5A of es(ondents ae not at all satisfied
*ith the smell of 9andini $ud.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that' 35.8A es(ondents ae modeatel& satisfied
*ith smell of 939-I9I $ud.
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Consumer perception and preference towards Nandini curd in Dharwad
A/e t(e 3/o4ot%onal a$t%&%t%es %n'l)en$e* +o) to ")+ t(e $)/*A
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
Val%*
+es 57 57.0 57.0 57.0
no 43 43.0 43.0 100.0
Total 100 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 57A of es(ondents ae sa&.s that
(omotional a$ti%ities ae influen$ining *hile #u&ing $ud' and emaining 43A
es(ondents sa&.s that (omotional a$ti%ities did not influen$ing *hile #u&ing $ud.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that' moe than half of the es(ondents ae sa&.s
(omotional a$ti%ities ae influen$ing *hile #u&ing
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Consumer perception and preference towards Nandini curd in Dharwad
4o* mu$h (omotional a$ti%it& influen$ing &ou to #u& the $udQ
)equen$
&
1e$ent Falid
1e$ent
Eumulati
%e 1e$ent
Falid 0-24 13 22.8 22.8 22.8
25-49 19 33.3 33.3 56.1
50-74 17 29.8 29.8 86.0
75-100 8 14.0 14.0 100.0
Total 57 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 33.3A of es(ondents ae sa&.s that
25 to 49A (omotional a$ti%ities influen$ed to #u& the $ud' 29.8A of es(ondents sa&.s
50 to 74A' 22.8A of es(ondents sa&.s 0-24' and 14A of es(ondents sa&.s that 75 to
100A of (omotional a$ti%ities influen$ed *hile #u&ing $ud.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that' 33.3A es(ondents ae sa&.s that 25 to 49A
(omotional a$ti%ities influen$ed *hile #u&ing $ud..
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Consumer perception and preference towards Nandini curd in Dharwad
9(%$( 3/o4ot%onal a$t%&%t%es %n'l)en$%ng +o) to ")+ t(e $)/*
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
Val%*
'/%en*s 33 33.0 33.0 33.0
ne1s3a3e/ 8 8.0 8.0 41.0
"anne/ 27 27.0 27.0 68.0
ot(e/s 32 32.0 32.0 100.0
Total 100 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' fiends ae influen$ed to #u& $ud
38A' othes 32A' #annes 27A' ne*s (a(es 8A' influen$ed *hile #u&ing $ud.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that' *hile #u&ing $ud less than half of the
(omotional a$ti%ities influen$ed to #u& the $ud.
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Consumer perception and preference towards Nandini curd in Dharwad
Is Nan*%n% $)/* a&a%la"le t(/o)g( o)t t(e *a+A
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
Val%*
+es 59 59.0 59.0 59.0
no 41 41.0 41.0 100.0
Total 100 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 59A of es(ondents ae sa&.s that
nandini $ud a%aila#le though out the' emaining 41A ae sa&.s nadini $ud *ill not
a%aila#le though out the da&.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that 50A of es(ondents ae sa&.s 9andini $ud
a%aila#le though out da&.
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Consumer perception and preference towards Nandini curd in Dharwad
Is Nan*%n% $)/* a&a%la"le %n +o)/ nea/est 3la$eA
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
Val%*
+es 63 63.0 63.0 63.0
no 37 37.0 37.0 100.0
Total 100 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 63A of es(ondents ae sa&.s that nandini
$ud a%aila#le neaest (la$e' emaining 37A ae sa&ing.s nadini $ud *ill not a%aila#le
thee neaest (la$e.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that moe than half of the es(ondents ae sa&.s
9andini $ud a%aila#le thee neaest (la$e.
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Consumer perception and preference towards Nandini curd in Dharwad
9(%$( 3/o"le4s *o +o) 'a$e* to1a/*s Nan*%n% $)/*A
F/eB)en$+ Pe/$ent
Val%*
Pe/$ent
C)4)lat%&e
Pe/$ent
Val%*
1(e+ se3a/at%on 9 9.0 9.0 9.0
loose "o*+ 30 30.0 30.0 39.0
e@t/e4l+ s)/e 26 26.0 26.0 65.0
$)/* 1%ll not set
3/o3e/l+
16 16.0 16.0 81.0
all 19 19.0 19.0 100.0
Total 100 100.0 100.0
ANALYSIS,
The
a#o%e ta#le
and ga(h
indi$ates that'
30A of
es(ondents
ae sa&.s that
9andini $ud
ha%e loose
#od&' 26A
sa&.s nandini ha%e e!temel& sue' 19A of es(ondents sa&.s loose #od&' sue' 16A*ill
not set (o(el&' *he& se(aation' and 9A es(ondents sa&.s *he& se(aation.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that' neae to half of the es(ondents ae sa&.s
9andini $ud ha%e loose #od& and not thi$k.
Do +o) e@3e$t *oo/ *el%&e/+ se/&%$e 'o/ Nan*%n% $)/*A
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
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Consumer perception and preference towards Nandini curd in Dharwad
Val%*
+es 74 74.0 74.0 74.0
no 26 26.0 26.0 100.0
Total 100 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 74A of es(ondents ae e!(e$ting
doo deli%e& fom nandini $ud' and emaining 26A es(ondents didn.t e!(e$t doo
deli%e& se%i$e.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that' most of the es(ondents ae e!(e$ting doo
deli%e& se%i$e fom 9andini $ud.
F%n*%ngs
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Consumer perception and preference towards Nandini curd in Dharwad
:nl& 70A of es(ondents ae a*ae of 9andini $ud.
3#o%e 40A of es(ondents ae do not (efe 9andini $ud.
Kualities' thi$kness' taste' ae ke& fa$tos *hile #u&ing $ud.
33A of es(ondents ae not satisfied *ith 9andini $ud.
"a?o (otion of es(ondents ae not satisfied *ith non a%aila#ilit& 9andini $ud.
1omotional a$ti%ities influen$e moe *hile #u&ing $ud.
-oo deli%e& *ill (omote moe sales of $ud.
The ma?o $om(laint egading 9andini $ud is loose #od& and e!temel& sue.
"oe than 30A of es(ondents ae not satisf& *ith taste of 9andini $ud.
"oe than 70A of the es(ondents ae not satisfied *ith a%aila#ilit& of 9andini
$ud.
2annes ae most effe$ti%e (omotional a$ti%it& among the all
.
S)ggest%ons
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Consumer perception and preference towards Nandini curd in Dharwad
The $om(an& ma& unde take ad%etisement and (omotional a$ti%ities' so as to
in$ease a*aeness of 9andini $ued.
The $om(an& ma& look afte to make 9andini $ud easil& a%aila#le to the
$ustome' #& enhan$ing effi$ien$& of disti#ution net*ok.
The $om(an& ma& (o%ide doo deli%e& se%i$e to the $ustomes.
3s 33A of es(ondents ae not satisfied *ith the qualit& of 9andini $ud' so the
$om(an& should $on$entate on qualit& of 9andini $ud *hi$h *ill in$ease in
maket shae of 9andini $ud.
Eom(an& ma& $hange the taste of $ud #e$ause onl& 2A of es(ondents *ee
highl& satisfied *ith taste of nandini $ud.
Eom(an& ma& im(o%e the se%i$eB #e$ause $om(an& has failed to gi%e #ette
se%i$e to end uses.
Eom(an& ma& $ondu$t esea$h to identif& the un$o%eed aea and thee
(efeen$es.
CONCLUSION
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Consumer perception and preference towards Nandini curd in Dharwad
It *as an *ondeful e!(eien$e fo me to *ok *ith -ha*ad "ilk 8nion' fom
the (o?e$t I leant a#out the maketing ta$ti$s used #& -ha*ad "ilk 8nion.s
-ha*ad "ilk 8nion is a e(uted ogani,ation *hi$h has de%elo(ed its good*ill
in the maket to $om(ete *ith othe <$om(an&@ famous #and. It has to ado(t moden
te$hnolog& in the (odu$tion (o$ess and $an do #ette maketing $om(aed *ith othes.
It has to in$ease the ate of $ommission (a&a#le to its agents o deales o etailes.
To su%i%e in the maket the $om(an& needs to ada(t an aggessi%e maketing
(oli$& as of $om(etitos.
7ast #ut not the least I *ould like to $on$lude -ha*ad "ilk 8nion as good
ogani,ation to *ok as *ell as to intea$t *ith (eo(le. 3ll the *okes and mem#es of
the union ni$el& moti%ated me. The -ha*ad "ilk 8nion all em(lo&ees ae $o-o(eated
*ell and su((oted me in $om(leting and making this (o?e$t a su$$essfull&.
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Consumer perception and preference towards Nandini curd in Dharwad
=)est%onna%/e
Dea/ S%/> Ma*a4>
9ame; NNNNNNNNNNNNNNNNNNNNNNNNN
3ge; 15 to 24 R S
=ende; NNNN
:$$u(ation; NNNNNNN.
Eonta$t 9o; NNNNNNN.
1emanent 3ddess; NNNNNNNNNNNNN.
NNNNNNNNNNNNN.
NNNNNNNNNNNNN..
NNNNNNNNNNNNN..
1@ 6hi$h of these #ands of $ud do &ou a*aeQ
a@ 9andini R S #@ 3dit&a R S
$@ 5am ahim R S d@ /hikihsna R S
2@ 6hi$h #and of $ud do &ou (efeQ
a@ 9andini R S #@ 3dit&a R S
$@ 5am ahim R S d@ othes s(e$if&NNNN
3@ 6hile #u&ing $ud *hi$h fa$to do &ou $onsideQ
3@ 2and name R S 2@ Kualit& R S
E@ 1i$e R S -@ Thi$kness R S
0@ Taste R S
4@ 3e &ou a*ae of 9andini $udQ
3@ >es 2@ 9o
5@ If no ?um( to question no' 7
3e &ou satisfied *ith qualit& of 9andini $udQ
3@ >es R S 2@ 9o R S
6@ 2ased on &ou e!(eien$e ti$k the ele%ant ans*es egading &ou satisfa$tion le%el
*ith es(e$t to 9andini Euds <Ti$k the a((o(iate #o!@.
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Consumer perception and preference towards Nandini curd in Dharwad
1aametes
9ot at all
/atisfied
9ot
/atisfied
"odeate /atisfied 4ighl&
/atisfied
1@ Taste
2@ 1i$e
3@ /mell
4@ 1a$kaging
5@ 3%aila#ilit& in
desied quantities
6@ 3%aila#le on time
7@ 3e the (omotional a$ti%ities influen$ed &ou to #u& the $udQ
3@ >es R S 2@ 9o R S
8@ If no ?um( to question no' 9
4o* mu$h (omotional a$ti%it& influen$ing &ou to #u& the $udQ
3@ 0-24A 2@ 25-49A
E@ 50-74A E@ 75-100A
9@ 6hi$h (omotional a$ti%ities influen$ing &ou to #u& the $udQ
3@ )iends R S 2@ 9e*s (a(e R S
E@ 2annes R S -@ othes s(e$if&
10@ Is 9andini $ud a%aila#le though out the da&Q
3@ >es R S 2@ 9o R S
11@ Is 9andini $ud a%aila#le in &ou neaest (la$eQ
3@ >es R S 2@ 9o R S
12@ 6hi$h (o#lems do &ou fa$ed to*ads 9andini $udQ
a@ 6he& se(aation #@ 7oose #od&Jnot thi$k
$@ 0!temel& soe d@ Eud *ill not #e (o(el& set
3@ :nl& a R S 2@ :nl& # R S
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Consumer perception and preference towards Nandini curd in Dharwad
E@ :nl& $ R S -@ :nl& d R S
0@ 3ll R S
13@ -o &ou e!(e$t doo deli%e& se%i$e fo 9andini $udQ
3@ >es R S 2@ 9o R S
14@ 3n& suggestions to im(o%e the qualit& and se%i$e of 9andini $udNN
NNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN
NNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN............
.
NNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN
.
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Consumer perception and preference towards Nandini curd in Dharwad
BIBLIOGRAPHY
BOO2S,
Eonsume 2eha%io 7eon G. S$(%''4an
Pa/)s()/a4an
MagaC%nes,
2usiness 6eek
2usiness 6old
0$onomi$ Times
9e"s%tes,
? ***.google.$om.
Babasabpatilfreepptmba.com 75
doc_426729469.doc
Babasabpatilfreepptmba.com 1
Consumer perception and preference towards Nandini curd in Dharwad
Sl.NO. Contents Page
No
01
EXECUTIVE SUMMARY
01-02
02
INDUSTRIAL PROFILE
03-11
03
COMPANY PROFILE
12-43
04
RESEARCH METHODOLOGY
44-45
05
DATE COLLECTION METHODOLOGY
46-47
06
ANALYSIS AND INTREPRETATION
48-65
07
FINDINGS
66
08
SUGGESTIONS
67
09
CONCLUSION
68
10
BIBLIOGRAPHY
69
11
APPENDICES
70-72
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Consumer perception and preference towards Nandini curd in Dharwad
CHAPTER!
EXECUTIVE SUMMARY
It is said that a glass of milk is equals to one meal. Thee is no e!aggeation in the
statement "ilk is the #asi$ food fo e%e& human #eing' stating fom infant to the old age
(eo(le $onsumes milk in one o othe fom. )o health& go*th of human #eing milk
(la&s %ital ole #e$ause it $ontains ne$essa& %itamins and $a#oh&dates.
+anataka milk fedeation is a non (ofit ogani,ation fomed fo fame.
+anataka milk fedeation stated its $o-o(eati%e a$ti%ities at -haa*ad in 1983. In1986'
the -haa*ad milk (odu$e.s $o-o(eati%e union limited *as fomall& set u(. /tated in
an am#itious *a&' the dai& (odu$tion $a(a$it& *as 200 thousand lt.s (e da&' o%e the
&eas the a%eage (o$uement has #een #et*een 65 to 85 thousand lt.s (e da&' and the
a%eage sale has #een aound 50 to 55 thousand lt.s (e da&. The milk union has a total
477 dai& $o-o(eati%e so$ieties in its aea of o(eation out of *hi$h 400 dai& o(eati%e
so$ieties ae o(eating in (ofit. In the last ten &eas along *ith the (o$uement a$ti%ities'
the milk unions ae also in%ol%ed in so$io-e$onomi$ de%elo(ment of its ual masses in
unique (ogam $alled /T01.
/in$e 2006' the milk union has made good (lans fo futue tems of in$easing the
(o$uement and maketing of milk and milk (odu$ts.
The $om(anies to enhan$e thei $edi#ilit& and #ette (ofit $a& out maket
esea$h to some of the stategi$ de$isions. The moden manage elies moe on su$h
maket esea$h $un$hes fa$ed. To a%oid unne$essa& $ost of esea$h and the time
$onstaint $onsume (odu$t $om(anies tend to el& on data $olle$ted fom etaile and
the $onsumes. 2e$ause $om(anies #elie%e the etailes ae ha%ing die$t $onta$t *ith the
$onsumes. Thei o(inion (la&s im(otant ole in taking de$isions su$h esea$h is $alled
etailes. 3nd it is #asi$all& a non-(o#a#ilit& $on%enient sam(ling *hee el&ing on the
data. "a& ha%e o(inion #iases. 4o*e%e this $an a$t as an im(otant tool in making
stategi$ de$ision making tool.
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Consumer perception and preference towards Nandini curd in Dharwad
+") -435363- "I7+ 89I:9 7I"IT0- se%ing (eo(le moe than ten &eas
has segmented itself in e%e& (ossi#le (la$e and ensues it has a self fo its (odu$ts at all
the outlet (ossi#le. It is $a&ing its net*ok *ith hel( of disti#utos' agen$ies and
etailes *ho se%es to ultimate $onsumes. /in$e the $om(an& is a (eo(le fo$used it
holds es(onsi#ilit& to*ads etailes *hee se%ing (eo(le at lage e%en $onsumes.
4en$e a need *as felt to find out the etaile (e$e(tion and elationshi(
The title of the stud& *as “Consumer perception and preference towards
Nandini curd in Dharwad city”
O"#e$t%&es o' t(e st)*+,
To kno* the $onsume (efeen$es to*ads $ud.
To kno* the $onsume satisfa$tion to*ads 9andini $ud.
To detemine the qualit& of 9andini $ud.
To kno* the $onsume a*aeness to*ads 9andini $ud.
To kno* the (o#lems fa$ed #& $ustomes to*ads 9andini $ud.
To detemine the #u&ing #eha%io of $ustomes to*ads $ud.
The main intention of this stud& is to stud& the #u&ing #eha%io of $ustomes and
$ostumes (efeen$es to*ads $ud. 3nd identif& the easons lo* sales of $u in -ha*ad
$it&.
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Consumer perception and preference towards Nandini curd in Dharwad
Met(o*olog+,
7o$ation; -haa*ad $it& <shetta $olon&' =andhi naga' hos
>alla(u shi 9aga' 0mmikei' "ut&un?a& 9aga' et$@
/am(le si,e; 100 $ustomes
Instument used; self administeed questionnaie
/am(ling te$hniques; /im(le andom sam(ling
/tatisti$al tool; ta#les' (ie $hats' #a $hats' ae used in 3nal&,ing the -ata.
INDSTRY PROFILE
India is lagest (odu$e of milk in the *old. The (odu$tion of milk (odu$ts in
2001 *as 3.23 lakh tones. The taget of milk (odu$tion duing 2001-02 is 84.9 million
tones. It has #een estimated that a((o!imate 12A milk (e da& is (o$essed in to %alue
added (odu$tsB most of these (odu$ts ae e!(oted.
India.s taditional dai& (odu$t se$to is (oised fo a(id e!(ansion *ith the
esult of a((li$ation of moden (o$ess te$hnologies in (odu$tion of mithais. The aising
demand fo (a$ked' fesh dai& (odu$ts like dahi' (anne' lassi'and $eam is *idening the
#ase of moden dai& se$to of $ount& and ensue a #ette (i$e to (ima& milk
(odu$es. /imultaneousl&' it *ill also hel( to (odu$ti%el& utili,e India.s go*ing milk
su(lus.
3$$oding to the e$entl& eleased -Te$(nolog+ o' In*%an M%l. P/o*)$ts0
indust& efeen$es (u#lished #& dai& India' the "aket fo taditional India milk #ased
s*eets alone ae estimated at C500m.Tthe maket fo taditional dai& (odu$ts in India
e!$eeds an estimated 5s 50'000 $oe and is lagest and fastest go*ing segment of Indian
dai& indust&.
-uing the (e-inde(enden$e ea thee *as no seious stess gi%en to dai&
indust&. In 1886' the de(atment of defense of 2itish go%enment esta#lished the dai&
fams fo the su((l& of milk to the 2itish too(s in 3llaha#ad' in 1920' seious ste( *ee
taken #& ". 6illiam /mith' an e!(et in dai& faming to im(o%e the milk (odu$tion.
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Consumer perception and preference towards Nandini curd in Dharwad
The dai& and animal 4us#and& e$ei%ed seious attention afte the
inde(enden$e. Thee *ee lots man& of (ogessi%e ste(s taken #& go%enment though
fi%e &ea (lans. Indian $oun$il of 3gi$ultue 5esea$h mostl& de* u( these (lans.
)uthe ou late 1ime "iniste 7al 2ahadu /hasti felt the need fo setting u( $o-
o(eati%e so$iet& though out $ount& fo the sake of ual de%elo(ment 2oad in 1965.
This #oad *as egiste unde so$iet&.s egistation a$t and the 1u#li$ tust a$t' ha%ing its
head offi$e at 3nand' =u?aat.
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Consumer perception and preference towards Nandini curd in Dharwad
NATIONAL DARIY DEVELOMENT BOARD
H%sto/+
The 9--2 *as founded to e(la$e e!(loitation *ith em(o*ement' tadition
*ith "odenit&' /tagnation *ith go*th' tansfoming dai& into and instument fo
the de%elo(ment of Indian.s ual (eo(le.
The 9--2 *as esta#lished in 1965B the #oad is egisteed unde the
/o$ieties 5egistation 3$t and the (u#li$ Tust 3$t' fulfilling the desie of the 1ime
"iniste of India D the late 7al 2ahaddu /hasti to e!tend the su$$ess of the
+aia Eo-o(eati%e "ilk (odu$es union <3"87@ T: :T405 135T/
India. -Fegese +uien *as the founde $haiman. The su$$ess $om#ined the *isdom G
eneg& of fames *ith (ofessional management to su$$essful $a(tue liquid milk
and milk (odu$t makets *hile su((oting fame.s in%estment *ith in(uts and
se%i$es.
T(e G/o1t(,
9--2 #egan its o(eations *ith the mission of making dai&ing a %ehi$le to
a #ette futue fo millions of goss oots milk (odu$es. The mission a$hi%ed
hel(ed to laun$e H.
eation )lood..' a (ogammed e!tending o%e 26 &eas and*ith the hel( of 6old 2ank 7oan India #e$ome the *old.s lagest milk (odu$ing
$ount&. 3s (e "a$h 2001 India.s 96000 -ai& Eo-o(eati%e ae integated
thoough a thee Tie E$-o(eati%e stu$tue. The 3nand (atten' *hi$h is o*ned #&
moe than 10 million fomes' (o$ues an a%eage of 1605 million lites of milk
e%e&da&. The milk is (o$essed and maketed #& 170 milk (odu$es. $o-o(eati%e
unions *hi$h' in tun o*n 15 state $o-o(eati%e milk maketing fedeation. /in$e its
esta#lishment the dai& de%elo(ment #oad has (lanned and s(eaheaded India.s
-ai& (ogamme #& (la$ing dai& de%elo(ment in the hands of milk (odu$es and
the (ofessionals the& em(lo& to manage thei $o-o(eati%es. In addition' 9--2 also
(omotes othe $ommodit& #ased $o-o(eati%e' allied industies and %eteina&
#iologi$all& on an intensi%e and nation *ide #asis.
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Consumer perception and preference towards Nandini curd in Dharwad
O"#e$t%&es o' NDDB,
• To s(onso' (omote' manage' a$quie' $onstu$t o $ontol an& (lant o
*ok' *hi$h (omote (o?e$ts of geneal (u#li$ utilit& elation to
dai&ing.
• To make infomation a%aila#le on equest to te$hni$al se%i$es to in$ease
(odu$tion of "ilk.
• To (e(ae initial feasi#ilit& studies of dai&ing and othe dai& elated
(o?e$ts and undetake su#sequent designing (lanning and stat u( those
(o?e$ts.
• To undetake esea$h and de%elo(ment (ogammed elated to
(odu$tion and maketing of milk and milk (odu$ts.
• To (o%ide assistan$e fo e!$hange of infomation to othe intenational
agen$ies.
Se/&%$es /en*e/e* "+ NDDB,
• 1lanning dai& and ual de%elo(ment (o?e$ts.
• :gani,ation of fame $o-o(eati%e so$ieties.
• /etting u( of dai& and $attle feed (lants.
• "an(o*e (lanning and taining.
• 3((lied esea$h and de%elo(ment.
• Im(lementation of milk (odu$tion en$hantment (ogammed
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Consumer perception and preference towards Nandini curd in Dharwad
2ARANATA2A MIL2 FEDERATION
2a/nata.a Coo3e/at%&e M%l. P/o*)$e/s Fe*e/at%on L%4%te* 52MF6 is the
a(e! #od& in +anataka e(esenting dai& fames Eo-o(eati%es. It is thid lagest dai&
$o-o(eati%e amongst the dai& $oo(eati%es in the $ount&. In /outh India it stands fist
in tems of (o$uement as *ell as sales. :ne of the $oe fun$tions of the fedeation is
maketing of "ilk and "ilk (odu$ts. The #and name Hnandini. is the household name
fo 1ue and )esh milk and milk (odu$ts.
The fist dai& in India *as stated in +ludge in +odak disti$t in 1955. )uthe in
Iune 1974B an integated (o?e$t *as laun$hed in +anataka to estu$tue and e$ogni,e
the dai& indust& on $o-o(eati%e (in$i(le G to la& foundation fo ne* die$tion in dai&
de%elo(ment.
The (esent +anataka "ilk )edeation <+.".)@ $ame in to e!isten$e in 1984 as
esults of meging of +anataka -ai& -e%elo(ment Eo-o(eation' small $o-o(eati%es
and +anataka "ilk de%elo(ment G loose %endes. The +anataka "ilk )edeation is $o-
o(eati%e a(e! #od& in the state of +anataka e(esenting dai& de%elo(ment a$ti%ities to
a$hie%e the dai& o#?e$ti%es.
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Consumer perception and preference towards Nandini curd in Dharwad
O"#e$t%&es
To (odu$e #ette qualit& of milk.
To make (ofit #& satisf&ing the $ustome.
To gain maket shae.
To a%oid *astage of milk and to edu$e $ost of (odu$tion.
To (o%ide good en%ionment and good fa$ilities to the $ustome.
To maintain the $ustome elationshi( #& (o%iding good se%i$e at
ight time and
5ight (la$e
To ea$h the ma!imum $ustome.
To (o%ide equied quantit& of agents.
To (odu$e #ette qualit& of milk than the $om(etitos.
To (odu$e the $hea(e (i$e so that it is affoda#le #& the middle
$lass (eo(le.
To (o%ide assued maket fo milk (odu$edJsu((lied #& fames.
To fa$ilitate ual de%elo(ment #& (o%iding o((otunities fo self
de%elo(ment at
Fillage le%el' (e%enting migation to u#an ae.
FUTURE VISION
To $onsolidate the gains of dai&ing a$hie%ed in the state of +anataka and *ith
the %ie* of to effi$ientl& $hill' (o$ess and maket e%e de%elo(ing and in$easing milk
(o$uement *ith an utmost em(hasis on qualit& and in (o$ess $onse%e the so$io-
e$onomi$ inteests of ual milk (odu$es' the go%enment of +anataka though +")
has (o(osed to undetake se%eal (o?e$ts *ith finan$ial and te$hni$al su((ot of 9--2.
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Consumer perception and preference towards Nandini curd in Dharwad
MISSION STATEMENT
To enhan$e milk (odu$tion and (o$uement and ma!imi,e etuns to milk
(odu$es #& finding lu$ati%e maket fo milk and thee#& $onti#ute to*ads %ia#ilit&
milk unions
PERSPECTIVE PLAN 78!8
=o%enment of +anataka and 9--2 signed an ":8 duing )e#ua& 2000' fo
futhe stenghenthning the -ai& de%elo(ment a$ti%ities in +anataka *ith an out la& of
5s. 250 Eoes. Eonsequent to the announ$ement of ne* lending tems $onditions #&
9--2 though an e%olution of an a$tion (lan 1es(e$ti%e 2010 to ena#le the dai& $o-
o(eati%es to fa$e $hallenges of the in$eased demand fo milk and milk (odu$ts #&
fo$using effots in the fou ma?o thust aeas of stengthening the Eo-o(eati%e.
0nhan$ing 1odu$ti%it&' "anaging Kualit& and #uilding a 9ational Infomation 9et*ok'
1lans ae unde im(lementation. The 4 milk 8nions %i,.' -ha*ad Tumaku 2i?a(u' and
=ul#uga' that *ee ha%ing a$$umulated losses *ee in$luded fo eha#ilitation (ogam
unde the Eentall& /(onsoed /$heme L3ssistan$e to Eo-o(eati%esM *hi$h is also unde
im(lementation.
THE DISTRIC C8OPERATIVE SOCITY 5DCS6,
It is the #asi$ :gani,ation unit' fun$tioning at the %illage le%el. 2& taining lo$al
(eo(le to ogani,e and manage the a$ti%ities %illage le%el institution #uilding and
de%elo(ment and lo$al leadeshi( is (omoted.
FUNCTINS,
1. Its fun$tions dail& and a$ts as maketing outset fo the milk (odu$ed in %illage.
2. In(ut fa$ilities ae also anal&,ed to the dai& fames though these so$ieties and
in$lude Feteina& )ist 3id' /ales fo Eattle )eed' /u((l& fo )odde /eed'
seedlings and (o%isions of Feteina& 4ealth Eae.
3. 1a&ment fo milk is done though the so$ieties' to the milk (odu$es.
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Consumer perception and preference towards Nandini curd in Dharwad
THE MIL2 UNION
"ilk 8nion is $hannel of -isti$t Eo-o(eati%e so$ieties in an ogani,ed fom
fo the (o$uement. The (o$uement oute is linked to $hilling $entes o a dai&.
-ha*ad "ilk 8nion is one su$h union. It is middle tie of $om(le! $o-o(eati%e
ogani,ation net*ok. )edeating the so$ieties in lo$ating geoga(hi$al aea foms unions.
The "ilk unions ae ogani,ed to make them e$onomi$all& %ia#le and the ?uisdi$tion
e!tents fom one disti$t to anothe disti$t. Thee ae fi%e "ilk 8nions *hose ?uisdi$tion
$o%es a single disti$t' fou unions $o%es t*o disti$ts ea$h disti$t $o%es thee disti$ts
and one union teito& e!tends to fou disti$ts. 3ll unions o*n thee o*n "ilk fa$ilities.
F)n$t%ons
These unions hel( to ogani,e ne* 1ima& -ai& Eo-o(eati%e so$ieties. 3lso
hel(s in managing these -E/ #& assisting in a$$ounts' (u$hase' (o$ess and maketing
these liquid milk. The 8nions hel( in (o%iding all the in(ut fa$ilities to -E/ and
$hannels the dai& fames though -E/. The 8nion (o%ides the follo*ing fa$ilities
1o%ide #alan$ed $attle feed.
1o%ide animal health $ae.
1o%iding atifi$ial insemination fo #eed im(o%ement.
1o%iding taining fo #eeding and feeding.
1o%ide taining fo management.
M%l. 'e*e/at%on,
The main o#?e$ti%es of the fedeation ae to hel( in fedeation of "ilk 8nions
though the state and thus foming the state le%el a(es. ogani,ation. The fedeation
im(lements all the (o?e$t a$ti%ities. 3fte the (o?e$ts a$ti%ities ae a$$om(lished the
)edeations aims at fomulating maketing stategies in maketing the milk and milk
(odu$ts. The +anataka "ilk fedeation' *hi$h *as set u( in 1984' has the fallo*ing.
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Consumer perception and preference towards Nandini curd in Dharwad
F)n$t%ons
The foemost fun$tion of +") *as to $o-odinate the a$ti%ities #et*een the union
and also in making maket a%aila#le so that the (odu$tion in$eases.
The fedeation also manages su(luses defi$ien$ies of liquid milk among the milk
and milk (odu$ts at easona#le (i$e.
The fedeation also manages to maket the milk and milk (odu$ts out side the
state.
1o%ides #alan$ed $attle feed.
The +anataka milk fedeation $onsists of B
Un%ts N)4"e/s
"ilk 13
-aiies 17
7iquid 9itogen /ilos 6
1odu$t (lant 3
Taining $entes 3
/(em station 1
Eattlel )eed 1lant 4
1ou$h )ilm 1lant 1
A$(%e&e4ent,
• 2angaloe "ilk union' -akshin kannada "ilk 8nion "othe -ai& has o#tained
I/:-2000
• 92A of fun$tioning milk (odu$e.s $o-o(eati%e so$ieties eaning (ofit.
• 3t (esent on an a%eage of 5s. 205 lakhs is (aid (e da& to milk (odu$es.
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Consumer perception and preference towards Nandini curd in Dharwad
COMPANY PROFILE
DHAR9AD MIL2 UNION
Esta"l%s(4ent
The -ha*ad milk union is $o-o(eati%e so$iet& among the 13 esta#lishment'
unde +"). The -ha*ad milk union is one of the most moden (lant in the $ount&. It is
lo$ated in the s(e$ious 15 a$es land' lo$ated in 7akamanahalli Industial 3ea' ad?a$ent
to the 9ational high*a&-4. It is (attened afte the 3"87 "ilk -ai&' 3nand and =u?aat.
HISTORY
3 gou( of e!(eien$ed offi$es' a((ointed #& +anataka "ilk )edeation
su%e&ed the *hole -ha*ad disti$t <in$lude t*o ne*l& fomed disti$t =adag and
4a%e&@ and 8tta +anataka. )uthe the& found is a need fo a milk dai&. The& ta%eled
suounding %illages' edu$ated the %illages a#out "ilk G "ilk (odu$ts and #enefits the&
*ould get fom the milk dai&.
/eeing the o%e *helming es(onse and unta((ed esou$es and the huge maket'
the fedeation de$ided to set u( a milk union in 1984' kno*n as the DHAR9D MIL2
UNION LIMITED. )uthe in 1989' the taining $ente *as $ontolled #& +")' $ame
unde -ha*ad "ilk 8nion. The #ief (ofile of the $om(an& is gi%en
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Consumer perception and preference towards Nandini curd in Dharwad
DHAR9AD MIL2 UNION
7o$ation 7akmanahalli' industial aea' -ha*ad
/hae $a(ital 3 $oes #& mem#es and 2 $oes #& go%enment of
+anataka
1lant $a(a$it& 2 lakh lites (e da&
"ilk (o*de 12tonsJda&
2utte 6tonsJda&
=hee 6tonsJda&
"ilk $hilling $entes =adag 20'000 ltsJda&
4a%ei 20'000 ltsJda&
4iekeu 20'000 ltsJda&
9aagund 8'000 ltsJda&
5on 10'000 ltsJda&
/isi 20'000 ltsJda&
1esen$e %alue of a$ti%it& Eolle$tion of "ilk 80'000 ltsJda&
/ales of "ilk 70'000 ltsJda&
3ea of o(eation -ha*ad' 4a%ei' =adag' 8tta kannada disti$ts
2oad of die$tos 0le$ted mem#es 8
0! offi$es 3
2& go%t 5
Total *okes 393 *okes
-e(atments 9
2and name 939-I9I
"ilk;
Toned "ilk' full $eam milk' standad milk' shu#ham milk'
homogeni,ed milk.
"ilk (odu$ts;
2utte' ghee' $ud' lassi' (anee' milk (o*de' kho%a' (eda'
m&soe (a$k et$NN
Eo-o(eati%e so$ieties at
%illage le%el
460 so$ities
STRATEGIES:
The -ha*ad milk union has the fallo*ing set of stategies' *hi$h *ill fomulated
e%e& &ea. The (esent &ea has the fallo*ing stategies. The stategies has fomulated
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Consumer perception and preference towards Nandini curd in Dharwad
*ith the hel( of +") G 9--2 and the union mem#es. )allo*ing ae the stategies set
this &eas.
STRATEGIES OF MAR2ETING DEPARTMENT;
1. 3ims at maketing the (odu$ts though (o(e maketing $hannels.
2. 3ims to $ondu$t some $onsume a*aeness (ogams and %aious seminas.
3. 3ims at $ondu$ting some *hole selles and etailes meeting.
4. 3iming to set u( the ne* ad%etisement stategies like (utting u( hoading.
5. -isti#uting (am(hlets' and $ontests.
STRATEGIES OF ADMINISTRATIVE DEPARTMENT,
• To $he$k la#o a#senteeism.
• To $he$k a$tions against in-dis$i(lined *okes
• 3ims at hel(ing the em(lo&ees to #e$ome moe es(onsi#le to*ads desied *ok.
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Consumer perception and preference towards Nandini curd in Dharwad
ORGNI;ATION STRUCTER
Babasabpatilfreepptmba.com
P/es%*ent
P/es%*ent
D%/e$to/
5Go&t6
D%/e$to/
5Go&t6
D%/e$to/
5Go&t 6
D%/e$to/
5Go&t 6
D%/e$to/
5DCS6
D%/e$to/
5DCS6
D%/e$to/
5NDDB6
D%/e$to/
5NDDB6
D%/e$to/
5So$%et+6
D%/e$to/
5So$%et+6
Ma/.et%ng
De3t
Ma/.et%ng
De3t A*4 De3t
A*4 De3t
F%nan$e
De3t
F%nan$e
De3t
P/o*)$t 3/es%*ent
D%/e$to/
P/o*)$t 3/es%*ent
D%/e$to/
P/o$)/e4ent
De3t
P/o$)/e4ent
De3t
A$$o)nts <
P)/$(ase
A$$o)nts <
P)/$(ase
M.I.S.
M.I.S.
F.G.S <
Sto/es
F.G.S <
Sto/es
=)al%t+
Cont/ol
=)al%t+
Cont/ol
T/ans3o/t
T/ans3o/t
17
Manag%ng D%/e$to/
Manag%ng D%/e$to/
Consumer perception and preference towards Nandini curd in Dharwad
SYSTEMS
PROCUREMENT AND INPUT DEOARTMENT
The union $aies (o$uement #& setting u( Eo-o(eati%e so$ieties at %illage
le%el. 7ate milk is $olle$ted in $hilling $ente. "ilk $olle$ted fom the milk $entes is
fist tested. Thee ae milk testing equi(ments fo this (u(ose. Then a su%e& on
a%aila#ilit& on tans(otation s(e$ialties and (odu$ti%e $a(a$it& of %illages ae
$ondu$ted. If the maketa#le su(lus is moe than 150 lts (e da&' a so$iet& is fomed.
)uthe 10 (omotes ae sele$ted fom the %illage and ae gi%en es(onsi#ilit& of
$olle$ting $a(ital fo the so$iet& #& selling shaes. 1o$uement is done t*i$e a da& and
(a&ment is made on the #asis of fat $ontent and /9) in the milk.
3fte this' milk is sent unions o $hilling $ente' *hi$he%e is nea. 3t the $hilling
$ente' milk is $hilled u( to 4 degee Eelsius. 7ate this milk is sent unions in insulated
tankes fo futhe (o$essing. The main fun$tion of this de(atment is to (o$ue milk
fom diffeent aea thoughout the &ea.
The de(atment also (o%ides fa$ilities that hel( in enhan$ing moe (odu$ti%it&.
The main fun$tion of 1 G I de(atment is to ogani,e %illage dai& $o-o(eati%e so$ieties
and (o$ue moe milk fom %illage so$ieties )allo*ing ae othe se%i$es (o%ided #& 1
G I de(atment.
? Feteina& se%i$es to kee( u( good health of $attle though
? 5egula health $am(s
? 0megen$& se%i$es ound $lo$k
? )ist 3id' %a$$ination.' infetilit& $am(s' fodde.
? 3tifi$ial insemination fa$ilit& to im(o%ement of $attle #eeds.
? )a$ilitating taining (ogams egading management of $attle.
? /u((l& of fodde to $attle.
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Consumer perception and preference towards Nandini curd in Dharwad
THE STRUTCTR OF PROCURMENT AND INPUT DEPARTMENT
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"anage
1o$uement *ing Te$hni$al in(ut *ing
-e(ut& "anage
3ssistant manage
0!tension offi$es
Eleks
4el(es
-e(ut& "anage
3ssistant manage
Eleks
19
Consumer perception and preference towards Nandini curd in Dharwad
PRODUCTION < PROCESS DEPARTMENT
The main o#?e$ti%e of this de(atment is to follo* u( (odu$tion s$hedule as (e
1lans and maintain $lose G $o-odinate elationshi( *ith othe de(atments and ensue to
u(gade the te$hni$al effi$ien$& of (odu$tion. "ilk' as it is highl& (eisha#le (odu$t'
has to (o$ess immediatel& to a%oid s(oilage of milk *ith es(e$t to its fla%o' and taste.
The (odu$tion de(atment is *ell equi((ed and %aious t&(es of highl&
so(histi$ated ma$hines im(oted fom /*eden and -enmak. :n$e the milk is e$ei%ed
fom 1 G I de(atment' it is fist *eighed *ith the hel( of *eighing #o*l. 7ate' it is
(oued in dum( tank. /am(le testing is made though 7a$tomete eading and othe tests.
The fat and /9) $ontent of ea$h sam(le of milk is a$$essed. The $o* and #uffalo.s milk
ae se(aatel& e$ei%ed and sent to the (odu$tion se$tion se(aatel& though t*o diffeent
stainless steel (i(es.
7ate' the a* milk is (assed though (late $hille of %aia#le $a(a$it& *hee it is
$ooled u( to 4-5 degee Eelsius. This is $ooled a* mateial is futhe stoed in a silo of
30'000 lites $a(a$it&.
PURPOSE OF CHILLING
Ehilling is done to a%oid go*th of mi$o oganism' *hi$h es(onsi#le fo
s(oilage of milk and #itte taste. The milk *hi$h is stoed in silos is (um(ed though
(i(eline to the #alan$e tank *hi$h is hel(s maintain the stead& s(eed of milk in
1asteui,ation ma$hine. In -"8' thee t*o milk (asteui,ation ma$hines and one $eam
(asteui,ation ma$hine.
PURPOSE OF PASTEURI;ATION,
1asteui,ation is (o$ess *hee milk is heated high tem(eatue and $ooled
instantl&' to desto& mi$ooganisms. The 1asteui,ed milk *ill #e stoed in 1asteui,ed
milk silos and then sent to (e-(a$king se$tion. 1a$king is done in 500 ml' G 1000 ml'
stoed in $old stoage at 7 degee Eelsius.
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Consumer perception and preference towards Nandini curd in Dharwad
PASTEURI;ATION OF CREAM
The milk in #ulk is taken to $eam se(aate. 4ee' the $eam is se(aated and
(assed though $eam (asteui,ation unit. This $eam is sent to #utte se$tion. The milk
*ith no fat is skimmed milk. This skimmed milk is (um(ed #a$k to (asteui,ation unit
and heated to 4 degee Eelsius using $hilled *ate and stoed silos. This skimmed milk is
sent to (o*de se$tion. The (asteui,ation $eam is mi!ed in (o(otion to (asteui,ed
milk.
TONED MIL2
+anataka.s most fa%oite milk. 9andini toned fesh and (ue milk $ontaining
3.0A )3T G 8.5A /9)' a%aila#le 500 ml G 1 lite (a$k
SHUBHAM
2uffalo.s milk' 100A (ue (asteui,ed and (a$ked h&gieni$all&' this milk has 5A
)3T G 9A /9). 3%aila#le in 500ml and 1 lites G also a%aila#le in 5 lites fo #ulk
$onsumes.
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Consumer perception and preference towards Nandini curd in Dharwad
FULL CREAM MIL2
)ull $eam milk' $ontaining 6A )3T and 9A /9). 5i$h' $eamie' testie milk'
ideal fo (e(aing home made s*eet and sa%oies. 3%aila#le in 500 ml and 1 lite.
HOMOGENI;ED TONED MIL2,
9andini homogeni,ed milk is (ue milk. 6hi$h is homogeni,ed and (asteui,ed'
$onsists ight though' it gi%es &ou moe $u(s of tea o $offee and easil& digesti#le.
3%aila#le in 500 ml (a$ks.
CURD
5a* milk I s heated to 90 degee Eelsius and allo*ed to $ool 30 degee Eelsius.
7ate' $ultue is added to it and (a$kedB the $ud is (a$ked in the (a$ket it self. It is stoed
(a$ked in 200 gams G 500 gams.
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Consumer perception and preference towards Nandini curd in Dharwad
BUTTER
The $eam' *hi$h is stoed in $eam efining tank' is taken to $huning se$tion
*hee it is $huned. 4ee #utte fat #utte milk ae se(aated. The %a$uum (um( emo%es
e!$ess of moiste and #utte $ome out of $ontinuous #utte making ma$hine <$a(a$it&-
1500kgsJhs@. 2utte in 100' 200' 500gms and also 10 G 25gms' these ae stoed in dee(
fee,e oom *ith tem(eatue 22 degee Eelsius.
GHEE
Thee ae t*o ghee #oile $a(a$it& 1500kgJ#at$h. 3#utte 2.5tons is melted and is
#ought to ghee #oile. 4ee it is heated to 90 degee Eelsius fo 15mins so that the
esidue is allo*ed settle do*n and ghee is (assed to settling tank though $laifies. 7ate
ghee is allo*ed fo $ooling <at 30-40degee Eelsius@ and (a$ked in tin of lite' 500 G
200ml of (a$k and ke(t in $old stoage.
PANEER
If thee is e!$ess of milk' then (anee is made. The milk is heated to 90 degee
Eelsius fo 15-20mins' gla$ial a$eti$ a$id is added to milk' and milk is attained to though
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Consumer perception and preference towards Nandini curd in Dharwad
fine muslin $loth. The solid (otion is etained and (ut in *ate' G then it is (ut in $hilled
*ate and left o%enight. 7ate it is (a$ked G stoage in $old stoage.
MILL2 PO9DER
6hen thee is e!$ess of milk' milk (o*de is made. The $a(a$it& of (o*de (lant
is 12tons. Thee ae t*o se$tions-e%a(oato G s(a& die' though *hi$h milk is
$on%eted in to milk (o*de. In e%a(oato' milk is #oiled fo 55 degee at high %a$uum.
"ilk is $on$entated to die' 40-45A of milk is solid. "oiste is emo%ed and milk
(o*de is o#tained $onsists of 4A moiste.
PEDHA
-ha*ad is famous fo its deli$ious (edhas. -"8 has se(aate (edha se$tion.
3#out 80 lites<de(ends u(on demand@ is heated $ontinuousl& fo 3 hous till the milk is
semi solid' late suga and ingedients ae added and stied $ontinuousl& on lo* flame.
7ate it is sha(ed in small #alls and (a$ked.
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Consumer perception and preference towards Nandini curd in Dharwad
T(e 4%l. 3/o*)$e* (e/e %s *%''e/ent%ate* "+ $ontent o' FAT < SNF
T+3e FAT SNF
Toned "ilk 3.10A 8.50A
/tandad "ilk 4.50A 9A
/hu#ham "ilk 6A 9A
)ull Eeam "ilk 5.10A 9A
T(e "ello1 ta"le g%&es a "/%e' %*ea o' 4%l. 3/o*)$ts> t(e%/ FAT < Mo%ste/,
P/o*)$ts FAT SNF Mo%ste/
2utte 8.30A 1A 16A
=hee 99.80A - 0.20A
1anne 20A 30A 50A
St/)$t)/e o' P/o*)$t%on De3a/t4ent
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Consumer perception and preference towards Nandini curd in Dharwad
Babasabpatilfreepptmba.com
"393=05
"393=05
-e(ut& manage
-e(ut& manage
:ffi$e staff
:ffi$e staff
3ssistant manage
3ssistant manage
Te$hni$al offi$e
Te$hni$al offi$e
/enio su(e%iso
/enio su(e%iso
Iunio su(e%iso
Iunio su(e%iso
-ai& o(eation
-ai& o(eation
-ai& te$hni$ian
-ai& te$hni$ian
-ai& *oke
-ai& *oke
3ssistant <stoes@
3ssistant <stoes@
3ssistant<a$$ount
@
3ssistant<a$$ount
@
Elek
Elek
T&(ist
T&(ist
26
Consumer perception and preference towards Nandini curd in Dharwad
=U=LITY CONTROL DEPARTMENT
The -"8' at e%e& stage is taken to ensue that the $ustome gets the (odu$ts'
*hi$h a %e& high qualit&. 4en$e thee is se(aate de(atment $alled the qualit& $ontol
de(atment' *hee the qualit& testing is done. Thee is a se(aate la#oato& fo this.
Kualit& $ontol is %e& essential as maintain the feshness of the milk. 3ll the $ontaines'
(i(es and othe equi(ments ae *ashed *ith hot *ate #efoe stating off *ith ne*
(odu$tion. Thee ae tests $ondu$ted hee. The (a$ked milk *e get *ill ha%e undegone
thee qualit& tests. )ist test is done on a* milk *hi$h *e get fom $hilling $ente. 9e!t
#efoe standadi,ation and the last #efoe (a$king. The othe tests $ondu$ted ae;
Tests Reasons
Tem(eatue /hould #e #elo* 5degee.
Elot on #oiling
If milk is $udles soon afte #oiling milk is
e?e$ted.
3$idit& test To test the e!tent of a$idit&.
3l$ohol test To $he$k the heat sta#ilit& of milk.
7a$tomete test To $he$k the densit& of milk.
)3T test 1e$entage of )3T detemined.
/9) test 1e$entage of /9) detemined fo (i$ing.
/9)OE75P)3TJ4
ACTIVITIES,
"odifi$ation of milk film sa$het #& edu$ing length.
Im(lementation of 2
nd
stage modifi$ation I/I fomula fo $al$ulating /9)
in milk.
Ins(e$tion of the $old stoage' dee( fee,es' daiies' and $hilling $entes.
5egula attending $ustome $om(laints.
St/)$t)/e o' =)al%t+ Cont/ol De3a/t4ent
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Consumer perception and preference towards Nandini curd in Dharwad
Babasabpatilfreepptmba.com
-e(ut&
"anage
Ass Manage/ Ass Manage/
=)al%t+ Ass
O''%$e/
5C(e4%$als6
=)al%t+ Ass
O''%$e/
5Ba$te/%olog+
6
=)al%t+ Ass La" Ass%stant
=)al%t+ Anal+st
28
Consumer perception and preference towards Nandini curd in Dharwad
Ma/.et%ng De3a/t4ent
"ilk and milk (odu$ts ae (eisha#le in natue so' dis(at$hing and maketing of
these should #e done effe$ti%el&.
In -"8' maketing de(atment has the fallo*ing tasks'
"aketing of milk and milk (odu$tion though its o*n net*ok.
"aketing de%elo(ment and sales (omotion.
5e$on$iliation of sales *ith all agents.
Eonsume.s gie%an$es edessed.
9eed #ased maketing.
To take u( defense su((lies.
O3e/at%ng A/eas
-"8.s 9andini milk is maketed in 4u#li--ha*ad' +aa*a' =adag' 4a%ei' and
8tta +anataka. The milk is maketed though etailoes.
The de(atment has fallo*ing o#?e$ti%esB
To in$ease the maket shae of the 9andini.
To set u( moe maketing stategies.
To #e es(onsi%e to $onsumes and $hannel mem#es.
To (omote moe of 9andini milk and milk (odu$ts though intense
ad%etising.
Co43et%to/s
The 9andini milk is fa$ing lot of $om(etition in the milk maket. The (ime
$om(etitos ae (i%ate (la&es like.
3dit&a
2haat
3ok&a
/iddi Fina&ak
-atta
"a&o
=o(al
7oose %endes' et$
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Consumer perception and preference towards Nandini curd in Dharwad
P/o4ot%onal a$t%&%t%es
To o%e $ome fom ne$k- to Dne$k $om(etition' diffeent (omotional a$ti%ities ae
fallo*ed. 6ith the hel( of +")' G 9--2 fo #uilding #and image of 9andini and
enhan$ement of sales milk G milk (odu$ts.
3d%etising in all a%aila#le media.
/(onsoing e%ent %i,' $i$ket mat$h' e!hi#ition.
1ati$i(ation in tade fais.
D%st/%")t%on C(annel
-"8 has its o*n maketing $hannel. 4o*e%e it fallo*s t*o t&(es of die$t
$hannels.
!. Cons)4e/ Ma/.et;
-"8 is selling its (odu$ts die$tl& to the $onsume though its s(e$ial %endes. It
also disti#ute to neal& to 600 etailes and milk (alos. These ae e!$lusi%e milk
(alos' *hi$h sell onl& +") (odu$ts.
7. Inst%t)t%onal Ma/.et,
Thee is also demand fo milk' *hi$h is sent #& institution like go%enment un
institution' hos(ital' s$hool' hotels et$.
/tategies ada(ted #& the de(atment to enhan$e sale of its (odu$ts ae.
Eondu$t a*aeness (ogams of milk homogeni,ed (o$essed milk.
3ttain dail& $om(laints of $onsumes and etailes.
9eed fo health& (omotional a$ti%ities against $om(etitos.
3da(ting diffeent maketing stategies in (la$e of undiffeentiated
stateg&.
Eoss fun$tional teams.
9e* aea %isits.
-oo to doo su%e&.
9e* agents
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Consumer perception and preference towards Nandini curd in Dharwad
D%st/%")t%on C(a/t
Babasabpatilfreepptmba.com 31
Ra1 M%l.
P/o$ess%ng
P/o*)$t%on
M%l. B%3/o*)$t
Pa$.%ng
Loa*%ng < D%s3at$(%ng
Van */%&e/s < Reta%le/s
Sto/e
Del%&e/+ "o+s Cons)4e/s
Agents <
Reta%le/s
Ma/.et%ng
5O/*e/s6
Consumer perception and preference towards Nandini curd in Dharwad
St/)$t)/e o' Ma/.et%ng De3a/t4ent
Babasabpatilfreepptmba.com
Manage/
De3)t+ Mange/
5A$$o)nts?A)*%t6
De3)t+ Manage/
5Sales? P/o*)$t%on6
Ass%stant
Manage/
Ass%stant Manage/
5Te$(.o''%$e/6
S)3e/&%so/ S)3e/&%so/
5FGs?Sto/es6
32
T/ans
3o/t=
)al%t+
FCont
T/ans
3o/t=
)al%t+
FCont
Ma/.et Ass%stant Ma/.et Ass%stant
Consumer perception and preference towards Nandini curd in Dharwad
Babasabpatilfreepptmba.com 33
Consumer perception and preference towards Nandini curd in Dharwad
F)/t(e/ Ma/.et%ng *e3a/t4ent (as t1o s)" *e3a/t4ents
!. Sto/es
7. F%n%s(e* goo*s Sto/es
Sto/es *e3a/t4ent
The stoes de(atment in -"8 follo*s a $ode! s&stem <$oded $ontol s&stem@. 3
$ad is maintained fo ea$h item and a num#e I allo$ated. The atta$hed to ea$h ati$le
$onsists of amount' #alan$ed' date of issue' (u$hase et$. this is se(aate e$oded in
ledge #ook. The in%entoies ae of diffeent kind anging me$hani$al squaes' (a$king
items to animal dugs' statione& and %eteina& dugs. Thee ae at least 4000 diffeent
in%entoies.
This de(atment has fallo*ing se%i$es;
It ties to maintain ma!imum and minimum le%el of in%ento& so as to
a%oid #lo$kage of $a(ital and stoage.
:dina& and lo$al a%aila#le $ommodities ae maintained at minimum
(ossi#le le%el.
Items of ugent not easil& a%aila#le ae stoed suffi$ientl& fo futhe
demand.
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Consumer perception and preference towards Nandini curd in Dharwad
St/)$t)/e o' sto/es *e3a/t4ent
Babasabpatilfreepptmba.com
/toes /u(eident
/toes 3ssistant
<)-/@
/toes 3ssistant
<=5-@
4el(es
35
Consumer perception and preference towards Nandini curd in Dharwad
F%n%s(e* Goo*s Sto/es
This de(atment a$ts as an intefa$e #et*een (odu$tion maketing de(atments. It
is $on$ened *ith maintenan$e of finished goods and $onne$ted e$ods. It e$ei%es all the
finished goods and issues the sto$k to the maketing de(atment as (e indents.
It insues that the goods ae maintained (o(el& *ith es(e$t to qualit&. 3$$ounts
ae maintained dail& and monthl& e(ot is su#mitted to the (odu$tion' maketing and
finan$e de(atments. 3s the (odu$ts ae (eisha#le' )ist-In-)ist-:ut method is fallo*ed
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Consumer perception and preference towards Nandini curd in Dharwad
St/)$t)/e o' F%n%s(e* Goo*s Sto/es
Babasabpatilfreepptmba.com
Da%/+ O3e/ato/
Da%/+ 9o/.e/
37
Ass%stant Manage/
A$$o)nts
Ass%stant
Ma/.et
Ass%stant
Consumer perception and preference towards Nandini curd in Dharwad
F%nan$e De3a/t4ent
This de(atment is es(onsi#le fo kee(ing all the in*ad and out*ad flo* of
mone& of the union. It e(esents #udget e%e& &ea and finan$ial ules fo e$ei(ts and
(a&ments ae famed. The fun$tions of this de(atment aeB
To (e(ae monthl& a$$ounts <e$ei(ts' (a&ments' (ofit G loss a$$ounts
and #alan$e sheet@.
To (e(ae quatel& finan$ial statement.
To (e(ae integated #usiness (lan.
To (e(ae &ea ending finan$ial statements.
To get a$$ounts audited fom statuto& #ooks of a$$ounts.
DMU 'allo1s t1o t+3es o' a)*%t%ng;
1. 1e-audit s&stem done #& finan$e G a$$ounts de(atments e%e& &ea.
2. /tatuto& s&stem done #& (i%ate $hated a$$ountants e%e& &ea.
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Consumer perception and preference towards Nandini curd in Dharwad
T(e st/)$t)/e o' F%nan$e De3a/t4ent
Babasabpatilfreepptmba.com 39
De3)t+ Manage/
Ass%stant Manage/
Ass%stant A$$o)nts
Ass%stant A$$o)nts
Consumer perception and preference towards Nandini curd in Dharwad
P)/$(ase De3a/t4ent
It is su# de(atment *hi$h $omes unde finan$e de(atment. The main *ok of this
de(atment is to (u$hase %aious mateials equied #& diffeent de(atments. 3fte
as$etaining the sto$k (osition #& stoes de(atment and indent is sent #& diffeent
de(atment dul& a((o%ed #& the managing die$to. This de(atment a$ts to (o$ue
mateials.
It also maintains e$ods of all the su((lies' $alls' fo tendes' quotations' et$.
quotations *ith lo*est ate ae san$tioned. 1u$hase u( to 5s. 50'000 is made #& the
(u$hase de(atment. If the amount is moe than 5s. 50'000' then the a((o%al of
managing die$to is most.
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Consumer perception and preference towards Nandini curd in Dharwad
St/)$t)/e o' P)/$(ase De3a/t4ent
Babasabpatilfreepptmba.com
P)/$(ase o''%$e/
P)/$(ase S)3e/%nten*ent
Ass%stant
P)/$(ase/
Hel3e/s
41
Consumer perception and preference towards Nandini curd in Dharwad
A*4%n%st/at%on De3a/t4ent
The administation de(atment $ontols the o%eall fun$tioning of the
ogani,ation. The ogani,ation $onsists of fallo*ing thee le%els
"anageial $ade in$ludes "anaging -ie$to' -e(ut& "anage and
3ssistant "anage.
/u(e%iso& le%el in$ludes te$hni$al offi$es and su(e%isos.
6okes le%el in$ludes la#os and hel(es.
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Consumer perception and preference towards Nandini curd in Dharwad
St/)$t)/e o' A*4%n%st/at%on De3a/t4ent
Babasabpatilfreepptmba.com
De3)t+ Manage/
Ass%stant
Manage/
A*4%n%st/at%on
S)3e/%nten*ent
Ass Manage/
5Pe/sonal6
A*4%n%st/at%on
S)3e/%nten*ent
A*4%n%st/at%on
Ass%stant
43
Se$)/%t+
De3a/t4ent
Canteen
T%4e
2ee3e/
Consumer perception and preference towards Nandini curd in Dharwad
Canteen
Thee is a $anteen in the (emises itself. To (o%ide lun$h' tea' et$ to the
em(lo&ees at easona#le ate. The $anteen is handled #& the $anteen in $hage
T%4e 2ee3e/,
The de(atment e$ods the *oking hous of the em(lo&ees. The *okes di%ided
in to diffeent shiftsB $ontol the *oking of de(atment. 0a$h em(lo&ee to gi%en (un$h
$ad' *hene%e as em(lo&ee ente in to the (emises he has to (un$h the $ad in the time
ma$hine and #efoe lea%ing the (emises he has to do the same. 2ased on these
attendan$es' $anteen #ills ae $haged' *ages ae fi!ed and dedu$tion ae made.
Se$)/%t+ *e3a/t4ent,
-"8 o$$u(ies 15 a$es of land' the *hole (emises is guaded #& the se$uit&
(esonal. The se$uit& (eo(le *ok in thee shifts. 3ll the %ehi$les ae $he$ked #efoe
enteing the (emises. The de(atment is also maintains se(aate egistes like stoe-in
egiste' attendan$e egiste' et$.
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Consumer perception and preference towards Nandini curd in Dharwad
P/o*)$t 3/o'%le
P/o*)$t B/an*s
/teili,ed )la%oed "ilk in 5 fla%os
<1ista' 2adam' 1inea((le' "ango' Eho$olate@
1anee
+ho%a
1eda
"&soe 1ak
1emium 2adam 2ufi
1emium Eashe* 2ufi
Iamoon "i!
5ead& to eat gula# ?amoon
5asagulla #adam (o*de' 9andini 2ite'
Babasabpatilfreepptmba.com 45
Consumer perception and preference towards Nandini curd in Dharwad
P/o*)$t L%nes
Toned "ilk
4omogeni,ed "ilk
)ull Eeam "ilk
=ood 7ife
/lim
2utte "ilk
/hu#ham
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Consumer perception and preference towards Nandini curd in Dharwad
CHAPTERII
DESIGN OF THE STUDY
T%tle o' t(e st)*+
Consumer Preferences and Perception towards Nandini curd in Dharwad city.
State4ent o' t(e 3/o"le4
This is the fist ste( in the esea$h methodolog&. It is %e& im(otant to define the
statement of (o#lem #e$ause of the sa&ing that L3 (o#lem *ell defined is half sol%edM.
In this stud& it is mainl& fo$used on L7o* sales of 9andini $udM.
In this $ontest' it is need to e%aluate the %aious fa$tos *hi$h ae $onsideed
*hile (u$hasing the (ati$ula (odu$t.
O"#e$t%&es o' t(e st)*+,
To kno* the $onsume (efeen$es to*ads $ud.
To kno* the $onsume satisfa$tion to*ads 9andini $ud.
To detemine the qualit& of 9andini $ud.
To kno* the $onsume a*aeness to*ads 9andini $ud.
To kno* the (o#lems fa$ed #& $ustomes to*ads 9andini $ud.
To detemine the #u&ing #eha%io of $ustomes to*ads $ud.
S$o3e o' t(e st)*+
This (o?e$t hel(s me to get (a$ti$al e!(osue' that ho* ogani,ation *oks' ho*
the finished (odu$t ea$h the $onsume fom (lant to etail outlet.
Im(lementation of theoeti$al as(e$ts in to (a$ti$al' maketing is the #a$k #one
of -haa*ad "ilk 8nion.
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Consumer perception and preference towards Nandini curd in Dharwad
RESEARCH DESIGN
The esea$h design $onstitutes the #lue (int fo the $olle$tion' measuement
and anal&sis of data. It hel(s the esea$hes #& (osing $u$ial $hoi$es' is the #lue (int to
in$lude e!(eiments' inte%ie*s' o#se%ations' the anal&sis of e$ods. 3e the methods of
data $olle$tion the esea$h to highl& stu$tueQ
-haa*ad is a %ast $it& *ith an aea of 13'659 sq kilomete s(ead a$oss *ith
(o(ulation of 6' 25'345'
3s it *as %e& diffi$ult to $ondu$t (esonal inte%ie*' so I ha%e taken a sam(le
of 100 es(ondents *ith andom sam(ling method.
The segmentation of the $onsume is done on the #asis of age as #elo* 15-24'
25-34'35-44' a#o%e 45. It is done so assuming that the same age gou( (eo(le #eha%e
similal&.
The esea$h stud& is done *ith the hel( of a questionnaie and taking (esonal
inte%ie* #& sim(le andom method.
LIMITATION OF THE STUDY
The s$o(e of the stud& $o%eed onl& limited aeas of -ha*ad $it&.
/ome times es(ondents *ee not $o-o(eati%e *ith me.
The limited es(ondents fom ea$h sam(ling unit ma& not #e suffi$ient. That
means the emaining (eo(le in that aea ma& not #e simila to the sele$ted
es(ondents.
T(e /esea/$(e/s e@3e/%en$e %n $on*)$t%ng t(%s st)*+
-ue to #us& s$hedule $onsume geneall& the& tend to gi%e #iased
o(inions.
The sam(le #ase of 100 $onsumes *as %e& small *hen $om(aed to the
(o(ulation of -ha*ad $it&.
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Consumer perception and preference towards Nandini curd in Dharwad
CHAPTER
METHEDOLOGY OF DATA COLLECTION
So)/$e o' *ata
The sou$e of data in$ludes #oth (ima& and se$onda& data.
P/%4a/+ Data,
1ima& data $onsists of oiginal infomation gatheed fo s(e$ifi$ (u(ose at
hand. These ae data gatheed fo a s(e$ifi$ (u(ose o fo a s(e$ifi$ esea$h (o?e$t.
This (o?e$t elied on es(onse fom the es(ondents. To o#tain this (ima& data a
*ell stu$tued questionnaie *as (e(aed and sam(les *ee met andoml&.
Se$on*a/+ Data,
/e$onda& data $onsists of infomation that alead& e!ist and that *ee #eing
$olle$ted in fast fo some othe (u(ose.
Se$on*a/+ *ata $an "e *%&%*e* %n to
a6 Inte/nal Se$on*a/+ Data
The data geneated *ithin the ogani,ation itself like Eom(an&
1ofile' e!(ets' 2oa$hes et$.
"6 E@te/nal Se$on*a/+ *ata
The data geneated #& sou$es outside the ogani,ation like disti#utos' #ooks'
*e#sites and intenet.
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Consumer perception and preference towards Nandini curd in Dharwad
SAMPLE DESIGN
The sam(le method used andom sam(le. 3 sam(le of es(ondents is sele$ted fo
the (u(ose of stud&.
Sa43l%ng 3/o$ess,
Po3)lat%on, 3 (o(ulation is #est defined in tems of elements' units' and time
Cons)4e/, Ehilden.s /tudents 2usiness men 0m(lo&ee othes R3ge *ise =ende *iseS
E@tent, -ha*ad $it&
Pe/sonal %nte/&%e1:
3((oa$hing (eo(le (esonall& and inte%ie*ing die$tl&.
=)est%onna%/e
1e(aing the questions and it is designed. That it $o%es %aious o(inions' %ie*s
a#out' Nan*%n% $)/*.
1esonal inte%ie* te$hnique *as sele$ted to gathe infomation #& es(ondents.
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Consumer perception and preference towards Nandini curd in Dharwad
Anal+s%s an* %nte/3/etat%on
6hi$h of these #ands of $ud do &ou a*aeQ
)equen$
&
1e$ent Falid
1e$ent
Eumulati
%e 1e$ent
Falid nandini 70 70.0 70.0 70.0
adit&a 16 16.0 16.0 86.0
5am
ahim
9 9.0 9.0 95.0
shikishn
a
5 5.0 5.0 100.0
Total 100 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that- 70A of es(ondents ae a*ae a#out
nandini $ud and 16A of es(ondents ae a*ae a#out adit&a $ud and 9A of es(ondents
ae a*ae a#out amahim $ud.and' 5A (e$ent of es(ondent ae a*ae a#out of
shikishna.
INTERPRETATION,
2& anal&sis *e $an inte(ets that most of the es(ondents ae a*ae a#out
939-I9I $ud.
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Consumer perception and preference towards Nandini curd in Dharwad
9(%$( "/an* o' $)/* *o +o) 3/e'e/A
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
Val%*
Nan*%n% 59 59.0 59.0 59.0
A*%t+a 22 22.0 22.0 81.0
/a4 /a(%4 11 11.0 11.0 92.0
Ot(e/s 8 8.0 8.0 100.0
Total 100 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that - 59A of es(ondents (efe
939-I9I' 22A of es(ondents (efe 3-IT>3' 11A of es(ondents (efe
53"534I"' and emaining 8A of es(ondents (efe othe $ud.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that half of the es(ondents ae (efe 939-I9I $ud.
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Consumer perception and preference towards Nandini curd in Dharwad
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
Val%*
"/an* na4e 12 12.0 12.0 12.0
=)al%t+ 43 43.0 43.0 55.0
P/%$e 10 10.0 10.0 65.0
t(%$.ness 19 19.0 19.0 84.0
Taste 16 16.0 16.0 100.0
Total 100 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 43A of es(ondents ae $onside
qualit& *hile #u&ing $ud' 19A of es(ondents ae $onside thi$kness *hile #u&ing $ud'
16A' 12A'10A es(ondents ae $onside taste' #and name' (i$e' *hile #u&ing $ud
es(e$ti%el&
INTEERPRETATION,
2& anal&sis *e $an inte(ets that neal& half of the es(ondents ae $onside
qualit& *hile #u&ing $ud.
Babasabpatilfreepptmba.com 53
Consumer perception and preference towards Nandini curd in Dharwad
3e &ou a*ae of nandini $udQ
)equen$
&
1e$ent Falid
1e$ent
Eumulati
%e 1e$ent
Falid &es 70 70.0 70.0 70.0
no 30 30.0 30.0 100.0
Total 100 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 75A of es(ondents ae a*ae of
939-I9I $ud' emaining 25A of es(ondents ae not a*ae of 939-I9I $ud.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that' most of the es(ondents ae a*ae of
939-I9I $ud.
Babasabpatilfreepptmba.com 54
Consumer perception and preference towards Nandini curd in Dharwad
3e &ou satisfied *ith the qualit& of nandini $udQ
)equen
$&
1e$ent Falid
1e$ent
Eumulat
i%e
1e$ent
Falid &es 67 95.7 95.7 95.7
no 3 4.3 4.3 100.0
Total 70 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 95.7A of es(ondents ae satisfied
*ith the qualit& of 939-I9I $ud' and emaining 4.3 of es(ondents ae not satisfied
*ith the qualit& of 939-I9I $ud.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that' most of the es(ondents ae satisfied *ith
qualit& 939-I9I $ud.
Babasabpatilfreepptmba.com 55
Consumer perception and preference towards Nandini curd in Dharwad
taste
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
Val%*
not at all sat%s'%e* 4 6.0 6.0 6.0
not sat%s'%e* 16 23.9 23.9 29.9
Mo*e/ate 27 40.3 40.3 70.1
Sat%s'%e* 18 26.9 26.9 97.0
(%g(l+ sat%s'%e* 2 3.0 3.0 100.0
Total 67 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 40.3A of es(ondents ae modeatel&
satisfied *ith the qualit& 939-I9I $ud' 26.9A of es(ondents ae satisfied' 23.9A not
satisfied' 6A of es(ondents not at all satisfied' onl& 3A of es(ondents ae highl&
satisfied *ith the taste of 9andini.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that' neal& half of the es(ondents ae modeatel&
satisfied *ith taste of 939-I9I $ud.
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Consumer perception and preference towards Nandini curd in Dharwad
a&a%la"l%t+
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
Val%*
not at all sat%s'%e* 6 9.0 9.0 9.0
not sat%s'%e* 23 34.3 34.3 43.3
Mo*e/ate 13 19.4 19.4 62.7
Sat%s'%e* 21 31.3 31.3 94.0
(%g(l+ sat%s'%e* 4 6.0 6.0 100.0
Total 67 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 34.3A of es(ondents ae not
satisfied *ith a%aila#ilit& 939-I9I $ud' 31.3Aof es(ondents ae satisfied' 19.4A
modeate' 9A of es(ondents not at all satisfied' onl& 6A of es(ondents ae highl&
satisfied *ith the a%aila#ilit& of 9andini $ud.
INTEERPRETATION;
2& anal&sis *e $an inte(ets that' 34.3A of es(ondents ae not satisfied *ith
a%aila#ilit& of 939-I9I $ud.
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Consumer perception and preference towards Nandini curd in Dharwad
a&a%la"l%t+ on t%4e
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
Val%*
not at all sat%s'%/* 5 7.5 7.5 7.5
not sat%s'%e* 15 22.4 22.4 29.9
4o*e/ate 15 22.4 22.4 52.2
sat%s'%e* 22 32.8 32.8 85.1
(%g(l+ sat%s'%e* 10 14.9 14.9 100.0
Total 67 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 32.8A of es(ondents ae satisfied
*ith a%aila#ilit& on time of 939-I9I $ud'22.4 Aof es(ondents ae satisfied' 22.4A
modeate' 7.5A of es(ondents not at all satisfied' onl&1 4A of es(ondents ae highl&
satisfied *ith the a%aila#ilit& on time of 9andini $ud.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that' 32.8 es(ondents ae satisfied *ith
a%aila#ilit& on time of 939-I9I $ud
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Consumer perception and preference towards Nandini curd in Dharwad
3a$.ag%ng
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
Val%*
not at all sat%s'%e* 2 3.0 3.0 3.0
not sat%s'%e* 13 19.4 19.4 22.4
4o*/ate 25 37.3 37.3 59.7
sat%s'%e* 23 34.3 34.3 94.0
(%g(l+ sat%s'%e* 4 6.0 6.0 100.0
Total 67 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 37.3A of es(ondents ae modeate
*ith (a$kaging of 939-I9I $ud' 34.3 Aof es(ondents ae satisfied' 19.4A not
satisfied' 6AA of es(ondents highl& satisfied' onl& 3A of es(ondents ae not at all
satisfied *ith the (a$kaging of 9andini $ud.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that' 37.4A of es(ondents ae modeatel&
satisfied *ith the (a$kaging of 939-I9I $ud.
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Consumer perception and preference towards Nandini curd in Dharwad
3/%$e
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
Val%*
not at all sat%s'%e* 6 9.0 9.0 9.0
not sat%s'%e* 28 41.8 41.8 50.7
4o*e/ate 20 29.9 29.9 80.6
sat%s'%e* 12 17.9 17.9 98.5
(%g(l+ sat%s'%e* 1 1.5 1.5 100.0
Total 67 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 41.8A of es(ondents ae not satisfied
*ith (i$e of 939-I9I $ud' 29.9 Aof es(ondents ae modeate' 17.9A satisfied' 9A of
es(ondents not at all satisfied' onl&1.5A of es(ondents ae highl& satisfied *ith the
(i$e of 9andini $ud.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that' 41.9A es(ondents ae not satisfied *ith the
(i$e of 939-I9I $ud.
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Consumer perception and preference towards Nandini curd in Dharwad
s4ell
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
Val%*
notat all sat%s'%e* 3 4.5 4.5 4.5
not sat%s'%e* 13 19.4 19.4 23.9
4o*e/ate 24 35.8 35.8 59.7
sat%s'%e* 20 29.9 29.9 89.6
(%g(l+ sat%s'%e* 7 10.4 10.4 100.0
Total 67 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 41.8A of es(ondents ae modeate
*ith smell of 939-I9I $ud' 29.8Aof es(ondents ae satisfied' 19.4A not satisfied'
10.4A of es(ondents highl& satisfied' onl& 4.5A of es(ondents ae not at all satisfied
*ith the smell of 9andini $ud.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that' 35.8A es(ondents ae modeatel& satisfied
*ith smell of 939-I9I $ud.
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Consumer perception and preference towards Nandini curd in Dharwad
A/e t(e 3/o4ot%onal a$t%&%t%es %n'l)en$e* +o) to ")+ t(e $)/*A
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
Val%*
+es 57 57.0 57.0 57.0
no 43 43.0 43.0 100.0
Total 100 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 57A of es(ondents ae sa&.s that
(omotional a$ti%ities ae influen$ining *hile #u&ing $ud' and emaining 43A
es(ondents sa&.s that (omotional a$ti%ities did not influen$ing *hile #u&ing $ud.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that' moe than half of the es(ondents ae sa&.s
(omotional a$ti%ities ae influen$ing *hile #u&ing
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Consumer perception and preference towards Nandini curd in Dharwad
4o* mu$h (omotional a$ti%it& influen$ing &ou to #u& the $udQ
)equen$
&
1e$ent Falid
1e$ent
Eumulati
%e 1e$ent
Falid 0-24 13 22.8 22.8 22.8
25-49 19 33.3 33.3 56.1
50-74 17 29.8 29.8 86.0
75-100 8 14.0 14.0 100.0
Total 57 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 33.3A of es(ondents ae sa&.s that
25 to 49A (omotional a$ti%ities influen$ed to #u& the $ud' 29.8A of es(ondents sa&.s
50 to 74A' 22.8A of es(ondents sa&.s 0-24' and 14A of es(ondents sa&.s that 75 to
100A of (omotional a$ti%ities influen$ed *hile #u&ing $ud.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that' 33.3A es(ondents ae sa&.s that 25 to 49A
(omotional a$ti%ities influen$ed *hile #u&ing $ud..
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Consumer perception and preference towards Nandini curd in Dharwad
9(%$( 3/o4ot%onal a$t%&%t%es %n'l)en$%ng +o) to ")+ t(e $)/*
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
Val%*
'/%en*s 33 33.0 33.0 33.0
ne1s3a3e/ 8 8.0 8.0 41.0
"anne/ 27 27.0 27.0 68.0
ot(e/s 32 32.0 32.0 100.0
Total 100 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' fiends ae influen$ed to #u& $ud
38A' othes 32A' #annes 27A' ne*s (a(es 8A' influen$ed *hile #u&ing $ud.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that' *hile #u&ing $ud less than half of the
(omotional a$ti%ities influen$ed to #u& the $ud.
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Consumer perception and preference towards Nandini curd in Dharwad
Is Nan*%n% $)/* a&a%la"le t(/o)g( o)t t(e *a+A
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
Val%*
+es 59 59.0 59.0 59.0
no 41 41.0 41.0 100.0
Total 100 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 59A of es(ondents ae sa&.s that
nandini $ud a%aila#le though out the' emaining 41A ae sa&.s nadini $ud *ill not
a%aila#le though out the da&.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that 50A of es(ondents ae sa&.s 9andini $ud
a%aila#le though out da&.
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Consumer perception and preference towards Nandini curd in Dharwad
Is Nan*%n% $)/* a&a%la"le %n +o)/ nea/est 3la$eA
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
Val%*
+es 63 63.0 63.0 63.0
no 37 37.0 37.0 100.0
Total 100 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 63A of es(ondents ae sa&.s that nandini
$ud a%aila#le neaest (la$e' emaining 37A ae sa&ing.s nadini $ud *ill not a%aila#le
thee neaest (la$e.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that moe than half of the es(ondents ae sa&.s
9andini $ud a%aila#le thee neaest (la$e.
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Consumer perception and preference towards Nandini curd in Dharwad
9(%$( 3/o"le4s *o +o) 'a$e* to1a/*s Nan*%n% $)/*A
F/eB)en$+ Pe/$ent
Val%*
Pe/$ent
C)4)lat%&e
Pe/$ent
Val%*
1(e+ se3a/at%on 9 9.0 9.0 9.0
loose "o*+ 30 30.0 30.0 39.0
e@t/e4l+ s)/e 26 26.0 26.0 65.0
$)/* 1%ll not set
3/o3e/l+
16 16.0 16.0 81.0
all 19 19.0 19.0 100.0
Total 100 100.0 100.0
ANALYSIS,
The
a#o%e ta#le
and ga(h
indi$ates that'
30A of
es(ondents
ae sa&.s that
9andini $ud
ha%e loose
#od&' 26A
sa&.s nandini ha%e e!temel& sue' 19A of es(ondents sa&.s loose #od&' sue' 16A*ill
not set (o(el&' *he& se(aation' and 9A es(ondents sa&.s *he& se(aation.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that' neae to half of the es(ondents ae sa&.s
9andini $ud ha%e loose #od& and not thi$k.
Do +o) e@3e$t *oo/ *el%&e/+ se/&%$e 'o/ Nan*%n% $)/*A
F/eB)en$+ Pe/$ent Val%* Pe/$ent C)4)lat%&e Pe/$ent
Babasabpatilfreepptmba.com 67
Consumer perception and preference towards Nandini curd in Dharwad
Val%*
+es 74 74.0 74.0 74.0
no 26 26.0 26.0 100.0
Total 100 100.0 100.0
ANALYSIS,
The a#o%e ta#le and ga(h indi$ates that' 74A of es(ondents ae e!(e$ting
doo deli%e& fom nandini $ud' and emaining 26A es(ondents didn.t e!(e$t doo
deli%e& se%i$e.
INTEERPRETATION,
2& anal&sis *e $an inte(ets that' most of the es(ondents ae e!(e$ting doo
deli%e& se%i$e fom 9andini $ud.
F%n*%ngs
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Consumer perception and preference towards Nandini curd in Dharwad
:nl& 70A of es(ondents ae a*ae of 9andini $ud.
3#o%e 40A of es(ondents ae do not (efe 9andini $ud.
Kualities' thi$kness' taste' ae ke& fa$tos *hile #u&ing $ud.
33A of es(ondents ae not satisfied *ith 9andini $ud.
"a?o (otion of es(ondents ae not satisfied *ith non a%aila#ilit& 9andini $ud.
1omotional a$ti%ities influen$e moe *hile #u&ing $ud.
-oo deli%e& *ill (omote moe sales of $ud.
The ma?o $om(laint egading 9andini $ud is loose #od& and e!temel& sue.
"oe than 30A of es(ondents ae not satisf& *ith taste of 9andini $ud.
"oe than 70A of the es(ondents ae not satisfied *ith a%aila#ilit& of 9andini
$ud.
2annes ae most effe$ti%e (omotional a$ti%it& among the all
.
S)ggest%ons
Babasabpatilfreepptmba.com 69
Consumer perception and preference towards Nandini curd in Dharwad
The $om(an& ma& unde take ad%etisement and (omotional a$ti%ities' so as to
in$ease a*aeness of 9andini $ued.
The $om(an& ma& look afte to make 9andini $ud easil& a%aila#le to the
$ustome' #& enhan$ing effi$ien$& of disti#ution net*ok.
The $om(an& ma& (o%ide doo deli%e& se%i$e to the $ustomes.
3s 33A of es(ondents ae not satisfied *ith the qualit& of 9andini $ud' so the
$om(an& should $on$entate on qualit& of 9andini $ud *hi$h *ill in$ease in
maket shae of 9andini $ud.
Eom(an& ma& $hange the taste of $ud #e$ause onl& 2A of es(ondents *ee
highl& satisfied *ith taste of nandini $ud.
Eom(an& ma& im(o%e the se%i$eB #e$ause $om(an& has failed to gi%e #ette
se%i$e to end uses.
Eom(an& ma& $ondu$t esea$h to identif& the un$o%eed aea and thee
(efeen$es.
CONCLUSION
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Consumer perception and preference towards Nandini curd in Dharwad
It *as an *ondeful e!(eien$e fo me to *ok *ith -ha*ad "ilk 8nion' fom
the (o?e$t I leant a#out the maketing ta$ti$s used #& -ha*ad "ilk 8nion.s
-ha*ad "ilk 8nion is a e(uted ogani,ation *hi$h has de%elo(ed its good*ill
in the maket to $om(ete *ith othe <$om(an&@ famous #and. It has to ado(t moden
te$hnolog& in the (odu$tion (o$ess and $an do #ette maketing $om(aed *ith othes.
It has to in$ease the ate of $ommission (a&a#le to its agents o deales o etailes.
To su%i%e in the maket the $om(an& needs to ada(t an aggessi%e maketing
(oli$& as of $om(etitos.
7ast #ut not the least I *ould like to $on$lude -ha*ad "ilk 8nion as good
ogani,ation to *ok as *ell as to intea$t *ith (eo(le. 3ll the *okes and mem#es of
the union ni$el& moti%ated me. The -ha*ad "ilk 8nion all em(lo&ees ae $o-o(eated
*ell and su((oted me in $om(leting and making this (o?e$t a su$$essfull&.
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Consumer perception and preference towards Nandini curd in Dharwad
=)est%onna%/e
Dea/ S%/> Ma*a4>
9ame; NNNNNNNNNNNNNNNNNNNNNNNNN
3ge; 15 to 24 R S
=ende; NNNN
:$$u(ation; NNNNNNN.
Eonta$t 9o; NNNNNNN.
1emanent 3ddess; NNNNNNNNNNNNN.
NNNNNNNNNNNNN.
NNNNNNNNNNNNN..
NNNNNNNNNNNNN..
1@ 6hi$h of these #ands of $ud do &ou a*aeQ
a@ 9andini R S #@ 3dit&a R S
$@ 5am ahim R S d@ /hikihsna R S
2@ 6hi$h #and of $ud do &ou (efeQ
a@ 9andini R S #@ 3dit&a R S
$@ 5am ahim R S d@ othes s(e$if&NNNN
3@ 6hile #u&ing $ud *hi$h fa$to do &ou $onsideQ
3@ 2and name R S 2@ Kualit& R S
E@ 1i$e R S -@ Thi$kness R S
0@ Taste R S
4@ 3e &ou a*ae of 9andini $udQ
3@ >es 2@ 9o
5@ If no ?um( to question no' 7
3e &ou satisfied *ith qualit& of 9andini $udQ
3@ >es R S 2@ 9o R S
6@ 2ased on &ou e!(eien$e ti$k the ele%ant ans*es egading &ou satisfa$tion le%el
*ith es(e$t to 9andini Euds <Ti$k the a((o(iate #o!@.
Babasabpatilfreepptmba.com 72
Consumer perception and preference towards Nandini curd in Dharwad
1aametes
9ot at all
/atisfied
9ot
/atisfied
"odeate /atisfied 4ighl&
/atisfied
1@ Taste
2@ 1i$e
3@ /mell
4@ 1a$kaging
5@ 3%aila#ilit& in
desied quantities
6@ 3%aila#le on time
7@ 3e the (omotional a$ti%ities influen$ed &ou to #u& the $udQ
3@ >es R S 2@ 9o R S
8@ If no ?um( to question no' 9
4o* mu$h (omotional a$ti%it& influen$ing &ou to #u& the $udQ
3@ 0-24A 2@ 25-49A
E@ 50-74A E@ 75-100A
9@ 6hi$h (omotional a$ti%ities influen$ing &ou to #u& the $udQ
3@ )iends R S 2@ 9e*s (a(e R S
E@ 2annes R S -@ othes s(e$if&
10@ Is 9andini $ud a%aila#le though out the da&Q
3@ >es R S 2@ 9o R S
11@ Is 9andini $ud a%aila#le in &ou neaest (la$eQ
3@ >es R S 2@ 9o R S
12@ 6hi$h (o#lems do &ou fa$ed to*ads 9andini $udQ
a@ 6he& se(aation #@ 7oose #od&Jnot thi$k
$@ 0!temel& soe d@ Eud *ill not #e (o(el& set
3@ :nl& a R S 2@ :nl& # R S
Babasabpatilfreepptmba.com 73
Consumer perception and preference towards Nandini curd in Dharwad
E@ :nl& $ R S -@ :nl& d R S
0@ 3ll R S
13@ -o &ou e!(e$t doo deli%e& se%i$e fo 9andini $udQ
3@ >es R S 2@ 9o R S
14@ 3n& suggestions to im(o%e the qualit& and se%i$e of 9andini $udNN
NNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN
NNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN............
.
NNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNNN
.
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Consumer perception and preference towards Nandini curd in Dharwad
BIBLIOGRAPHY
BOO2S,
Eonsume 2eha%io 7eon G. S$(%''4an
Pa/)s()/a4an
MagaC%nes,
2usiness 6eek
2usiness 6old
0$onomi$ Times
9e"s%tes,
? ***.google.$om.
Babasabpatilfreepptmba.com 75
doc_426729469.doc