word of mouth

Description To establish tourist visitation to new tourism areas is in most cases dependent on tourists’ behavior. Indeed, tourist visitation is considered among the primary components of the marine tourism operation. Such behavior is usually enacted in the form of destination awareness...

Description This paper examines the relationship between marketing mix and word of mouth communication. These variables are increasingly recognized as being sources of competitive advantage in the marketing and management literature Innovative Marketing, Volume 3, Issue 4, 2007 74 Ekrem Cengiz...

Description Word of mouth, or viva voce, is the passing of information from person to person by oral communication, which could be as simple as telling someone the time of day. Word of Mouth Marketing (January 21-23, 2010) FOR WHOM Top Management / Senior Executives in Marketing function...

Description The ppt includes topics of buzz marketing in detail including viral and blog marketing. Connected Marketingthe viral buzz and word of mouth revolution Why Connected Marketing? ? Increase in TV adv cost in the past decade – 256% No. of adv messages people are exposed to everyday...

Hawk Corporation is a Cleveland public company that manufactures specialized components across four product groups. The Wellman Products Group is a leading producer of friction-related assemblies used in the aerospace industry, trucks, motorcycles, mountain bikes, construction vehicles...

Hawaiian Electric Industries (HEI) is a diversified electric utility holding company formed in 1983. HEI's principal subsidiary is the Hawaiian Electric Company (HECO), which serves five of Hawaii's six major islands and 95 percent of the state's total population. By the early 1990s, HEI's...

Hawaiian Airlines, Inc. flies between the Hawaiian Islands, several cities in the western U.S. mainland and South Pacific destinations. Billing itself as Hawaii's "flagship" carrier, it seeks to outpace even the Concorde (which does visit Hawaii rarely on world tours) by infusing five million...

Haverty Furniture Companies, Inc. is a leading furniture retailer in the south and central United States, with approximately 100 stores in 14 states. Havertys, as the company is known, targets the middle to upper-middle income market, eschewing high-pressure sales tactics and deep discounts in...

Havas SA, a wholly owned subsidiary of utilities and telecommunications giant Vivendi SA, is the largest publishing firm in France and a global media and communications company. Through an extensive network of subsidiaries, Havas publishes professional, reference, education, and consumer books...

Hastings Manufacturing Company makes piston rings, auto mechanic service tools, and, through a joint venture, engine additives and other automotive chemical products. The company's goods are primarily sold in the United States and Canada, though they are also distributed internationally...

Operator of a fast-growing chain of multimedia superstores, Hastings Entertainment, Inc. retails books, music, videos, and computer software through a network of stores predominately located in small towns in the western half of the United States. By the end of the 1990s, Hastings operated 130...

Based in Burbank, California, Haskel International, Inc. is the global leader in the manufacture of hydraulic and pneumatic high-pressure pumping systems and accessories. The privately owned company draws its customers from a wide range of industries, including aerospace, automotive, defense...

Truly successful toy companies do not just make toys; they manufacture popular culture. Hasbro, Inc., which is the second-largest toymaker in the world, behind only Mattel Inc., certainly fits that description. From America's Action Hero to a plastic anthropomorphized potato to vehicles that...

Located in the heart of Chicago, Harza Engineering Company is the premier water resources development firm in the Midwest. The company has a long history of successful projects in the United States and abroad, including the Derbendi Khan Dam, built in Iraq in 1963, which was at that time the...

Founded in 1944, Harveys Casino Resorts is an established owner, operator, and developer of high quality hotel/casinos in Nevada and new gaming jurisdictions. Through its subsidiaries, the company owns and operates Harveys Resort/Casino, the largest hotel/casino in Lake Tahoe, Nevada; Harveys...

Harvey Norman Holdings Ltd. is one of Australia's most successful retail groups, controlling an empire of more than 150 department stores. Nearly all of these stores, which emphasize computers, home entertainment equipment, and home appliances are operated on a unique franchise model, wherein...

Hartmarx Corporation is a holding company for a number of clothing companies, including its flagship brands of men's tailored clothing (suits, sportcoats, and slacks): Hart Schaffner & Marx and Hickey-Freeman. From its tailored beginnings, Hartmarx expanded into men's and women's...

Harte-Hanks, Inc. is a diversified direct marketing company offering a host of services to customers worldwide. The company's specialties include data analysis, strategic planning, and market research. Originally a newspaper business cofounded by Houston Harte and Bernard Hanks, over the years...

Harsco Corporation was formed in 1956 as the result of a merger between Harrisburg Steel Corporation, Heckett Engineering Inc., and Precision Castings Co. Within the next three decades, through a series of acquisitions--which were integrated as company divisions and subsidiaries&mdash well as...

Harry's Farmers Market Inc. is an Atlanta-based grocery chain, but its megastores are far removed from the traditional groceries of yesteryear. Specializing in perishable food products and ready-to-eat meals, Harry's appeals chiefly to a clientele with sophisticated tastes, plenty of disposable...