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Description This paper offers an ethical analysis of visual representation that provides criteria for and sheds light on the appropriateness dimension of marketing communications. It provides a theoretically informed framework for recognizing and understanding ethical issues in visual...

Description The slogan "Freude am Fahren" explains the business mission of the luxury car manufacturer BMW, which when translated means a "high driving experience". In addition, the history of BMW as a manufacturer of premium cars is directly related to its features - reliability, sportive and...

Description Material management and inventory control, or more precisely controlling flow of material is considered as last frontier of profit in profit making manufacturing organization. But in order to reduce the cost burden and make the organization more cost effective, even non profit...

Description This case was designed to first help students get an understanding of the moral dilemmas that international executives can encounter. Dilemmas and approaches to solve them often not only have a business dimension, but also a social side and may involve different stakeholder groups...

Description This paper portrays a picture of Corporate Governance in The United Kingdom, the United States of America and France in the banking sector being severely challenged in an extreme Financial Crisis that has seen household banking names run into trouble, some to fail and others to be...

Description This case study explains the history and product development of Cadbury World; aspects of its operational and marketing functions, as well as providing some key numerical data. 1 Cadbury World A Case Study An overview of Cadbury World, its origins, history and operations ©Cadbury...

Description This paper offers a critique of conventional approaches to so-called ‘reputation management’: the business function concerned with influencing, often through diverse communication practices, stakeholders’ perceptions and estimation of an organisation’s economic and social practices...

Description There are two kinds of marketing strategies that can be used to promote any product: "above-the-line" (ATL, essentially advertising in the mass media) and "below-the-line" (BTL). These category names reflect the business practices of advertising agencies. Abstract The annals of...

Description In logic and philosophy, an argument is an attempt to persuade someone of something, by giving reasons for accepting a particular conclusion as evident.[1][2] The general structure of an argument in a natural language is that of premises (typically in the form of propositions...