viral advertising

  1. A

    Project Study on Dynamics of Viral Marketing

    Description Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives The Dynamics of Viral Marketing ? Jure...
    • Aditi707
    • Thread
    • marketing buzz viral advertising viral marketing
    • Replies: 0
    • Forum: Others
  2. N

    Project on Communication Effects of Viral Video Marketing

    Description Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks and other technologies to produce increases in brand awareness or to achieve other marketing objectives Stockholm School of Economics Institute...
    • nityaaroma
    • Thread
    • communication viral advertising viral marketing
    • Replies: 0
    • Forum: Others
  3. ViJiT

    34 pages on Viral Marketing

    David Meerman Scott is an online thought leadership and viral marketing strategist. The programs he has developed have won numerous awards and are responsible for selling over $1 billion in products and services worldwide.
    • ViJiT
    • Thread
    • brand awareness brandable computer viruses david meerman scott goal of marketers identify individual interactive flash games marketing guru marketing objectives marketing strategy marketing techniques marketing types network effect networking potential pre-existing product sales social networks stealth marketing text messages video clips viral advertising viral marketing viral processes viral promotions word-of-mouth
    • Replies: 1
    • Forum: Research Project Reports
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