value-added coconut

  1. S

    Clinic Shampoo AD

    Clinic Shampoo The Clinic Shampoo advertisement featured a girl child who is embarrassed because of her extremely lifeless hair. Is that the age when a kid should be worried about her looks and hair? Such advertisements make children grow older beyond their years and thus induce wrong attitudes...
    • sunandaC
    • Thread
    • ad makin process brand positioning branded coconut clinic plus add clinics plusmarket communication objective consumer insights context of pollution high awareness importance of add key insights low trials me-too role of advertising shampoo industry shampoo market spur volumes value-added coconut
    • Replies: 0
    • Forum: Introduction to Advertising
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    BRAND: VATIKA HAIR OIL

    BACKGROUND • The brand was launched in 1995 in the conservative coconut hair oil market. • The product was launched as a value-added coconut hair oil instead of another ‘me-too’ pure coconut oil. • It had henna, amla & lemon along with coconut oil. • It was priced at a 50% premium over branded...
    • abhishreshthaa
    • Thread
    • brand oil brand positioning branded coconut branding project communication objective consumer insights context of pollution hair oil market high awareness importance of brand key insights low trials me-too oil in india oil industry product launch role of advertising spur volumes value-added coconut vatika brand vatika hair oil
    • Replies: 0
    • Forum: Introduction to Advertising
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