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Project on Undercover Marketing: The method which lies beneath
Description Undercover marketing is a subset of guerrilla marketing where consumers do not realize they are being marketed to. JÖNKÖPING INTERNATIONAL BUSINESS SCHOOL JÖNKÖPING UNIVERSITY Undercover Marketing The method which lies beneath Bachelor’s Thesis within EMM Author: Karolina...- nityaaroma
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- marketing undercover undercover marketing
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- Forum: Others
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Undercover marketing
Undercover marketing Undercover marketing is a subset of guerrilla marketing where consumers do not realize they are being marketed to. For example, a marketing company might pay an actor or socially adept person to use a certain product visibly and convincingly in locations where target...- sunandaC
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- marketing undercover
- Replies: 1
- Forum: Marketing Management ( RM , IM )
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UNDERCOVER JOURNALISM AND ETHICS
INDIA TV'S STING operations, ostensibly aimed at exposing the prevalent sexual exploitation in the entertainment industry, raise knotty but important issues relating to journalistic ethics. Hidden cameras captured a Bollywood actor and a TV game show host seeking sexual favours from a young...- sunandaC
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- ethics journalism undercover
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- Forum: Introduction to Journalism
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UNDERCOVER JOURNALISM AND ETHICS
INDIA TV'S STING operations, ostensibly aimed at exposing the prevalent sexual exploitation in the entertainment industry, raise knotty but important issues relating to journalistic ethics. Hidden cameras captured a Bollywood actor and a TV game show host seeking sexual favours from a young...- abhishreshthaa
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- ethics journalism undercover
- Replies: 0
- Forum: Business and Industrial LAW