tangible

Description Structure is a fundamental, tangible or intangible notion referring to the recognition, observation, nature, and permanence of patterns and relationships of entities. This notion may itself be an object, such as a built structure, or an attribute, such as the structure of society...

Brand's tangible aspects like package and other elements like price are also key elements. Nirma's price & transparent package, Yellow colour of the detergent powder, symbolize 'Down to Earth' personality of Nirma. Smell package of Medimix and Mysore Sandal (including soap shape) gives...

The product concept becomes visible and operational when the psychological needs are specified in physical terms. Every product has five characteristics: a. Quality b. Features c. Style/design d. Packaging e. Branding