symbols

What flags are to countries and heraldic shields and banners are to families, logos are the founders of the companies; they are badge for identification and membership. For example, the giant Swiss Food Company Nestle has a name and logo with a symbolic meaning. Nestle means ‘little nest’ in the...

Symbols can also be used effectively to communicate brand values and characteristics. Mascots may also be part of the logo of a brand. Eicher uses head of the horse in the past, representing power and sturdiness of the Tractor. Eicher now uses galloping horse after diversifying its operations...

Positioning by cultural symbols: An additional positioning strategy where in the cultural symbols are used to differntiate the brands. Examples would be Humara Bajaj, Tata Tea, Ronald McDonald. Each of these symbols has successfully differentiated the product it represents from competitors...

Symbols & Logos Symbols can also be used effectively to communicate brand values and characteristics. Mascots may also be part of the logo of a brand. Eicher uses head of the horse in the past, representing power and sturdiness of the Tractor. Eicher now uses galloping horse after...

read & learn abt y women r regarded as sex symbols...................................................................