symbolic

Symbolic brand Here, the symbolic or emotional dimension is more prevalent than the functional dimension. The decisions would be based on more of the emotional aspect than that of rational aspect. In the circumstances where consumer buying is emotions driven, the brand must accordingly focus...

How do you see Nano from India's development perspective? I personally feel its a symbolic for India's growth and Innovation. The next big thing should be invention and I hope whoever comes to power needs to seed this into our education system. This is a right time to change education system...