Nabisco,originally known as National Biscuit Company) is an American brand of cookies and snacks. Headquartered in East Hanover, New Jersey, the company is a subsidiary of Illinois-based Kraft Foods. Nabisco's plant in Chicago, a 1,800,000-square-foot (167,000 m2) production facility at 7300 S...
analysis
bad communication
brand equity
cost advantage
development labs
financial position
global experience
high r&d
high-quality
loyal customers
manufacturing base
market share
nabisco
pricing
process development
risk management
services expansio
strong brand
strong management
supply chain
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