House of Dereon is a ready-to-wear fashion line introduced by singer and actress Beyonce Knowles and her mother/stylist Tina Knowles. The style and concept is inspired by three generations of women in their family, with the name "Dereon" paying tribute to Beyonce's maternal grandmother, Agnez...
analysis
bad communication
brand equity
cost advantage
development labs
financial position
global experience
high r&d
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house
house of dereon
loyal customers
manufacturing base
market share
pricing
process development
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supply chain
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