SWOT ANALYSIS ON New Balance Athletic Shoe : New Balance Athletic Shoe, Inc. (NBAS), best known as simply New Balance, is a footwear manufacturer based in Boston, Massachusetts. It was founded in 1906 as the New Balance Arch Support Company. Eschewing expensive advertising campaigns, it has...
analysis
bad communication
brand equity
cost advantage
development labs
financial position
global experience
high r&d
high-quality
loyal customers
manufacturing base
market share
new balance
pricing
process development
risk management
services expansion
strong brand
strong management
supply chain
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