Description
Recent surveys of supermarket customers have identified some twenty factors as having a bearing on the choiceof the supermarket(s) shopped. Nine of the factors to be enumerated and rated are considered major determinants in the selecting of a supermarket, eleven are viewed by...
SWOT ANALYSIS ON Publix Super Markets, Inc : Publix Super Markets, Inc. (commonly known as Publix) is an American supermarket chain based in Lakeland, Florida.
Founded in 1930 by George W. Jenkins, it is an employee-owned, privately held corporation. Publix is currently ranked No. 86 on Fortune...
bad communication
brand equity
cost advantage
development labs
financial position
global experience
high r&d
high-quality
loyal customers
manufacturing base
market share
pricing
process development
publix
risk management
services expansion
strong brand
strong management
super market
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supply chain
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