sponsor

Audience awareness: When people are relaxing they can imbibe information faster. This helps the brand message penetrate effectively into the consumer psyche. Image: Sponsorship leads to the brand’s image enhancement by virtue of association with a high profile event. Segment targeting...

New Delhi: The racial abuse of Indian actress Shilpa Shetty on reality show Celebrity Big Brother has cost UK’s Channel 4 loss of business. Carphone Warehouse, Europe's largest mobile phone retail chain, has stopped its sponsorship of the show because of the “behaviour of participants”...