sales promotions

Description This investigation explores the effect of sales framing on the attractiveness of mixed promotions. The authors propose that the “focused-discount” promotion format (e.g., 50% off the purchase of a second item) is more attractive to consumers than the “all-discount” promotion format...

Description Public relations (PR) includes information that an organization wants its public (customers, employees, stakeholders, general public) to know. PR involves creating a positive image for a company, an offering, or a person via publicity Saylor URL: http://www.saylor.org/courses/bus203...

Description Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers) Sales Promotion Personal Communication Channels Personal communication is communication between two or more persons with a specific person communication with...

Description Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Advertisement and Sales Promotion: Chapter: 1 Introduction to IMC (Integrated...

Description Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales...

Trade advertising is directed at wholesalers and retailers and represents 50% of the total promotional spending. Four goals of a trade promotion are:  Stimulate in-store merchandising or other trade support,  Manipulate levels of inventory held by wholesalers and retailers,  Expand product...