I once met a woman named Sushila in a small village near Bundelkhand. She was quiet at first, draped in a faded saree, her hands calloused from years of hard labor. But when she started talking about the soap-making business she built from scratch, her eyes lit up. That spark of pride, of...
Is India’s Digital Economy Truly Inclusive?
India has rapidly emerged as a global leader in digital payments and technology-driven services. From UPI (Unified Payments Interface) to Aadhaar-linked subsidies, from digital banking to online education — the digital economy is transforming lives...
Hi! Everyone,
Could any please help me out in developing a questionnaire for my rural marketing disseratation??
Title: 'A study on assessment of market potential of haircare products( Shampoo & Hair Oil) in rural India'
Objectives:
1. To examine the extent of brand awareness of FMCG products in...
Someone asked information in request section on rural marketing so im posting some input here
Rural marketing... Selling in Rural India
The Indian rural market with its vast size and demand base offers a huge opportunity that MNCs cannot afford to ignore
TO expand the market by tapping...
agricultural marketing
developed products
green revolution
growth of the economy
huge market
india
industrial consumers
marketing
marketing of produce
marketing strategy
mindset of the marketers
processed inputs
purchasing power
ruralrural communities
ruralindiarural marketing
rural markets
rural producers
selling
selling in rural
substantial increase
urban consumers
urban manufactured
The paper describes how policies restrict basic doctors from performing obstetric surgical procedures including cesarean section even in remote areas where there is no specialist obstetrician available.
Project made by IIM-A Students