relationship marketing

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    Project on Consumer and Relation Marketing

    Description Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction. Consumer Behaviour Concepts and Applications To consider ? ? ? influences on consumer buying processes...
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    Presentation on Relationship Marketing

    Description Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions. RELATIONSHIP MARKETING • The term relationship marketing was...
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    Study on Relationship marketing perspective

    Description Relationship marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions ABSTRACT Title of Document: DETERMINANTS OF CUSTOMER...
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    Project Reports on Interactive Media in Relationship Marketing

    Description Interactive media normally refers to products and services on digital computer-based systems which respond to the user’s actions by presenting content such as text, graphics, animation, video, audio, games, etc. THE ROLE OF INTERACTIVE MEDIA IN RELATIONSHIP MARKETING - The Case of...
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    consumer behaviour notes

    consumer behaviour notes:SugarwareZ-266::SugarwareZ-266::SugarwareZ-266::SugarwareZ-266::SugarwareZ-266:
  6. skyhew

    [CRM Project Share] Successful CRM implementation

    Successful CRM implementation ThuyUyen H. Nguyen Han’s Corporation, La Canada, California, USA, and Joseph S. Sherif and Michael Newby California State University, Fullerton, California, USA Keywords Competitive advantage, Relationship marketing, Customers Paper type Research paper
  7. skyhew

    [CRM Project Share] Classifying and selecting e-CRM applications

    Classifying and selecting e-CRM applications Dotun Adebanjo E-Business Division, University of Liverpool Management School, University of Liverpool, Liverpool, UK
  8. skyhew

    [SHARE] Retail marketing strategy

    Retail marketing strategy - The role of marketing intelligence, relationship marketing and trust Yang-Im Lee Royal Holloway, University of London, London, UK, and Peter R.J. Trim Birkbeck, University of London, London, UK Keywords: Retailing, Work place, Partnership, Relationship marketing...
  9. skyhew

    [SHARE] Contemporary marketing practices in Russia

    Contemporary marketing practices in Russia Ralf Wagner Faculty of Economics, Business Administration and Marketing, University of Bielefeld, Bielefeld, Germany Keywords: Cluster analysis, Marketing, Relationship marketing, Regional marketing, Russia Paper type Research paper Originality/value...
  10. skyhew

    [SHARE] Internal marketing issues and challenges

    Internal marketing issues and challenges Pervaiz K. Ahmed Wolverhampton Business School, Wolverhampton University, Telford, UK, and Mohammed Rafiq Business School, Loughborough University, Loughborough, UK Keywords: Internal marketing, Issues, Internal communications, Marketing competences...
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