regulation in ad making

Self Regulation in Advertisings Don’ts 1. Individual media & media groups should preferably establish their own codes of ethics. 2. Do not possess, sell, let to hire or otherwise promote circulation of any harmful publication in any part of India. (Young person – Harmful Publication, Act 1955.)...

Advertising works best when it is aimed at “people who would most likely use the product”. Because of this many unethical attempts are done to place ads in placed they shouldn’t be. What is deceptive advertising? Deception exists when an advertisement is introduced into the perceptual...

The Freudian psychoanalytical model assumes that buying motives are subconscious, in that a respect cannot elucidate them when asked an opinion of a brand or a cake mix that requires the addition of an egg. It subconsciously satisfies the need to contribute to the making process although she...

Food is one of the basic necessities for sustenance of life. Pure, fresh and healthy diet is most essential for the health of the people. It is no wonder to say that community health is national wealth. Adulteration of food-stuffs was so rampant, widespread and persistent that nothing short of...

Political Advertising Political campaign is organized effort to secure nomination and election of candidates. A political ad means an announcement or message of any form which is broadcast in return of payment by a candidate in elections. It does not include letters to editors, news or features...

Political Advertising Political campaign is organized effort to secure nomination and election of candidates. A political ad means an announcement or message of any form which is broadcast in return of payment by a candidate in elections. It does not include letters to editors, news or features...

Advertising is often accused of creating and perpetuating stereotypes through its portrayal of women, ethnic minorities, elderly and other groups. The portrayal of women in advertising is an issue that has received a great deal of attention through the years. Women are often depicted as...

A child takes one of the biscuits and considers it as if it is a car, and takes the car (biscuit) through all possible places in the house. The biscuit passes through the dirty nooks and corners of the house like on the doormat, the toilet sink, etc. After his drive, the kid peacefully goes back...

It is a known fact that the best endorsements achieve an eclectic balance between the product (brand) and the celebrity. Giving a brand a 'face' is more than just a marketing strategy to increase sales or gain market share, it is a decision that can change the future of the brand forever...