Description
The study investigated the meal preparation and service practices of fast food providers in Delta State, Nigeria with a view of evolving adequate measures for improvement of such practices. The study area was Ethiope East Local Government Area. A sample of 57 fast food providers...
Description
Bank marketing deals with providing services to satisfy customers' financial needs and wants. To satisfy these financial needs, customers want specific services.
Service Marketing Mix with Special Reference to Indian Banking
Abstract
Bank marketing deals with providing services to...