rebranding

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    PROJECT ON REBRANDING STRATEGIES OF BANK

    Description PROJECT ON REBRANDING STRATEGIES OF BANK REBRANDING INITIATIVES BY BANKS BY: SIDDHARTH MISHRA(10DM010) NEELANJAN DUTTA(10DM021) AMIT KUMAR DAS(10DM031) JOYDEEP SHEE(10DM051) SIDHARTH MOHAPATRA(10DM041) What is a brand ? Branding is an effort to give a unique identity to the...
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    REBRANDING OF ZEE TV

    Description REBRANDING OF ZEE TV By: Puneet Arora Astha Jain ? Rebranding is the creation of a new name, term, symbol, design, or a combination of them for an established brand with the intention of developing a differentiated (new) position in the mind of stakeholders, competitors and, most...
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    REBRANDING INITIATIVE OF BANKS

    Description REBRANDING INITIATIVE OF BANKS REBRANDING INITIATIVES BY BANKS BY: SIDDHARTH MISHRA(10DM010) NEELANJAN DUTTA(10DM021) AMIT KUMAR DAS(10DM031) JOYDEEP SHEE(10DM051) SIDHARTH MOHAPATRA(10DM041) What is a brand ? Branding is an effort to give a unique identity to the company’s...
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    Case Study on Re-branding the Zimbabwe Tourism Product- Innovative Packaging

    Description Case Study on Re-branding the Zimbabwe Tourism Product- Innovative Packaging, Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of...
  5. apurv.shukla

    Branding Blunders by Business Biggies

    Topic : Pepsi Crystal - A Big Failure In 1992 Pepsi spotted what it considered to be a void in the market. According to the company -- What the world was waiting for, was a clear cola. After all, there had already been a variety of diet colas, cherry colas, sugar-free colas, caffeine-free...
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    why rebranding often fails?

    article.............................................................
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