readership

Indian Readership Survey (IRS) The Media Research Users Council (MRUC) has also started bringing out a media source book known as the Indian Readership Survey (IRS). The study, known as the Indian Readership Survey-95, conducted by the Operation Research Group (ORG), bought by the Business...

National Readership Survey (NRS) (research on various media) Brought out first in 1971, the NRS was conducted to yield readership data instead of circulation data. The second NRS was published in 1978; the third in 1983, the fourth in 1990, fifth in 1994, 1995 and NRS VI had also come to the...