quench

Strengths:  It is a unique anti-smoking product which is completely herbal and has a good taste.  It has no side effects.  The user wouldn’t get addicted to the chewing-gum.  It gives proven results.  It is the natural and safest way to quit smoking.  Government is helping us...

The Push Strategy It means a promotional strategy that calls for using the sales force and trade promotion to push the product through channels. The producer promotes the product to wholesaler, the wholesalers promote to retailers, and the retailers promote to consumers. In this strategy...

Promotion Promotion is communicating information between seller and potential buyer or others in the channel to influence attitudes and behaviour. The promotion of “Quench-It” is very important since it is a new and a unique product. So, Quintessence has thought of many ways to promote the...

Channels of distribution One way in which “Quench-It” shall be distributed is through wholesalers, who in turn will supply retail stores in the areas they serve. The gum shall be transported almost entirely by trucks to the wholesalers from our factories or warehouses located in various...