purchase decision

Description Study Paper on Identifying Key Factors Affecting Purchase Decision of Residential Apartments Real estate prices in The City Beautiful' Chandigarh have been shooting up to the extent that it is near impossible for salaried class to buy a home in Chandigarh. Major reasons for such...

Description Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers" REPORTS ON BRANDING AFFECT ON CONSUMER PURCHASE DECISION What is a BRAND? Brand recognition and other reactions are created by the use of the...

Description Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers"[1] Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's...

The impact of television on young children has received much attention. Research suggests that children see television advertising as just another form of programming and react uncritically to its messages, which makes them especially vulnerable to advertising. Children clearly have an...

The world of children has changed a great deal over the last decade. Kids are no longer passive consumers of brands that they once used to be, but are active seekers and influencers for a whole range of products affecting their lives. While this is definitely true for products like chocolates...

Advertising works wonders on the minds of the consumers that in the end influence a purchase of a product. Advertising has led to many social benefits that are as under: Awareness Advertising is one of the oldest ways of spreading awareness about new products. More than half the population...

Ads are forced on TV viewers The viewers are under no obligation to see the commercials. TV programmes cost money. If ads are not shown the programmes have to be made at government expense and the tax payer will have to pay additional taxes. Does advertising result in a better standard of...

Some ads (Harpic ad) are irritating. If the public is offended, the advertisers find out through decreases in sales or news reports and that situation are rectified. Advertiser’s job is to communicate. Some advertisers are aesthetic and more sensitive than others.

There is a lot of legislation preventing the promotion and sale of harmful products. Cigarettes are harmful but smoke is more harmful. Liquor is dangerous and immoral according to critics. Attempts to abolish ads on these products only result in more use and illicit trade in such products. No...

There is a feeling among some that advertising is blatant, uneconomic and antisocial. It makes people buy more than they need it, encourages consumption of liquor and cigarettes; it is the cause of violence, murder, etc. The money that is spent on advertising is considered a waste. This...

Does advertising manipulate people into buying what they don’t need? Critics contend that advertising is so powerful and persuasive that people have no choice but to buy what they see advertised, regardless of their actual need for these products. Advertisers exploit our inadequacies, anxieties...

Who influences purchase decision: Initiator- The person who starts the process of considering a purchase is the initiator.He feels the need for the product. Influencer-The person who persuade others in decision making process.Influencer may take help of the initiator to make a choice...

here is a brief thing on Customer relationship management....