public company

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    Marketing Strategy of Citigroup Inc.

    itigroup Inc. (branded Citi) is a major American financial services company based in New York City. Citigroup was formed from one of the world's largest mergers in history by combining the banking giant Citicorp and financial conglomerate Travelers Group on April 7, 1998.[2] Citigroup Inc. has...
    • anjalicutek
    • Thread
    • advertising strategy banking industry brand promotion case study clearing house commercial banking company in us distribution network financial conglomerate financial crisis financial services innovative marketing investment banking life insurance market capitalization market research marketing in europe marketing mix marketing mix.citigroup marketing project marketing strategy marketing strategy of us multinational corporation new york pacific mexican public company
    • Replies: 1
    • Forum: Marketing Management ( RM , IM )
  2. A

    SWOT ANALYSIS ON Kraft Foods

    Kraft Foods Inc. is the largest confectionery, food, and beverage corporation headquartered in the United States.[4] It markets many brands in more than 155 countries. 11 of its brands annually earn more than $1 Billion worldwide: Kraft, Cadbury, Oscar Mayer, Maxwell House, Nabisco, Oreo...
    • abhishreshthaa
    • Thread
    • analysis on kraft foods beverage corporation business scale chicago suburb diverse range dow jones financial strength food categories global biscuits global confectionery global revenue high quality of products industrial average kraft foods largest confectionery leading brands maxwell house oscar mayer philadelphia creme public company scale & positioning stock exchange swot swot analysis united states
    • Replies: 2
    • Forum: Principles of Management / Perspective Management
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