To portray alternative corporate growth strategies, Igor Ansoff conceptualized a matrix that focused on the firm’s present and potential products and markets / customers. He called the four product-market strategic alternatives
market penetration [existing market + existing product],
market...
Hi All,
I need a project/study/review/comments or any relevant information or link for LG Electronics in India.
I need to prepare a presentation on the the positioning of some products of LG in various phases of PLC (Product Life Cycle) and their positioning on the BCG matrix.
Please help...
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