pricing strategy

Description The goal of this research is to study the two managerially and academically important issues of 1) the level of value based pricing used in SMEs and 2) pricing strategy as a tool for partnerships. Pricing Strategy and Revenue Models: A Multiple Case Study from the IT Service Sector...

Description All the marketing strategies are based on right mix of 4Ps, only those can be ahead which has the right marketing strategies because it increases the chances of better market penetration with proper utilization of resources. Maruti Suzuki India limited is presently considered as the...

Description The price variable is among the most powerful instruments in the arsenal of the executives to achieve entry deterrence objectives. There are two main pricing strategies that firms may use to defend against a competitive market entry. THE ROLE OF PRICING STRATEGY IN MARKET DEFENSE A...

Description MARKETING STARTEGY OF NANO MARKETING STRATEGY OF PRESENTED BYDeepak Khandelwal Ankit Pandey Irfan Safi The ONE lakh that car drives ONE billion dreams… Contents • • • • • • • • • • Idea Generation History Introduction Product Specification Product Features Pricing Promotion...

Description Pricing strategies for products or services encompass three main ways to improve profits. These are that the business owner can cut costs or sell more, or find more profit with a better pricing strategy. Pricing Strategies Presented By Doctor Tahir Javed [email protected]...

Description Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives". CHALLENGES IN GLOBAL MARKETING Abstract: Globalization is no longer an abstraction...

Vocera, Inc. is a wireless communications company headquartered in San Jose, California. It specializes in network-based software systems that provide voice communication for mobile personnel in hospital, retail, hospitality, government, manufacturing and other in-building environments with a...

The taste of Indian consumers are changing day by day. Some judge the product by its price and some, by the Brands. The price fluctuations in a brand can create different effects in the minds of consumers. So do you think the customers are becoming brand conscious or price conscious?

Pricing research involves first a pricing strategy assessment supported by strong pricing research capabilities. Sound pricing market research requires a broad strategic perspective together with a focus on your pricing decision options. Pricing research finds optimum price-product-feature...

PURCHASE PRICE WHAT IS SIGNIFICANCE AND RELEVANCE THEREOF? Determination thereof is required to: • Calculate turnover (including turnover of purchases) for determining threshold limit to ascertain liability to tax; and • Calculate purchase tax...

SALE PRICE Determination thereof is required to: • Calculate turnover (including turnover of sales) for determining threshold limit to ascertain liability to tax; and • Calculate sales tax and Vat. WHAT DOES SALE PRICE MEAN? Generally it means the...