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NEW DELHI: Gone are the days when cricketers dominated the advertising scene. The power balance between sports and the silver screen for celebrity endorsements has shifted almost entirely to Bollywood, a fact revealed when ET scanned through five-year data collated by media tracking firm TAM...

Endorsement: India Inc prefers film stars over cricketers NEW DELHI: Gone are the days when cricketers dominated the advertising scene. The power balance between sports and the silver screen for celebrity endorsements has shifted almost entirely to Bollywood, a fact revealed when ET...