porter’s model

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    Parle G-Marketing Strategy

    Description Rural-urban penetration of Biscuit : • Urban Market : 75% to 85% • Rural Market : 50% to 65% • Per capita consumption of Biscuits : • INDIA 1.8 kg, • South East Asian Countries 2.5 kg to 5.5 kg • USA 7.5 kg Marketing Strategy Group - 6 • Overview of Biscuit Industry in India •...
    • AyeshaShaikh83
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    • about parle about parle g biscuit parle product porter’s model s parle swot analysis
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    • Forum: Cases in Marketing
  2. A

    INDUSTRY STRUCTURE PORTER’S MODEL

    The earlier pattern used to be that the national telecom company used to own every segment of the value chain till the international gateway. With liberalization there was competition in virtually every segment. There are companies that provide local connectivity, those that function as long...
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