Description
Popularity comes from individuals and can be assigned to others or directed towards objects such as songs, movies, websites, activities, soaps, foods etc. that collectively make up popular culture, or the consensus of mainstream preferences in society.
CREATED BY : ARCHANA L...
During the Great Depression, Pepsi gained popularity following the introduction in 1929 of a 10-ounce bottle. Initially priced at 10 cents, sales were slow, but when the price was slashed to five cents, sales increased substantially.
With 12 ounces a bottle instead of the six ounces Coca-Cola...
beverage industry
coca cola
cold beverage
cold drinks
cold storage
distribution of pepsi
pepsi
pepsi logistics
popularitypopularity of pepsi
principles of management
rise
The celebrity may lose his or her popularity due to some lapse in professional performances.
For example, when Tendulkar went through a prolonged lean patch recently, the inevitable question that cropped up in corporate circles-is he actually worth it.
Celebrity Brand association like Garnier endorsed Tara Sharma & Simone Singh, Agni Diamonds & Riama Sen don't get much brand recall, and even if they do, its difficult to attribute it to the celebrities' endorsing the brand.
On the other hand, HPCL has had increased popularity and share of...
Celebrity Popularity
Celebrity Brand association like Garnier endorsed Tara Sharma & Simone Singh, Agni Diamonds & Riama Sen don't get much brand recall, and even if they do, its difficult to attribute it to the celebrities' endorsing the brand.
On the other hand, HPCL has had increased...
Mutual Funds (MF) have become a much sought after investment option for Indians in recent times. According to the latest Nielsen Mutual Fund Brand Health Monitor 4, which gauges consumer attitudes toward Mutual Funds and provides insights on the possible drivers for the category, as high as 90...