Penetration of Two-Wheelers
On a base of around 28mn vehicles on Indian roads and around 175mn households, there were only 160 motorized two-wheelers per thousand households in FY98.
Scooters - originated in Italy and were designed for ladies, particularly nuns. It has no bar in the front...
Penetration is chosen when market is highly price sensitive, and a low price stimulates market growth.
Products like Maggi Noodles, Rin detergent penetrated the market with lower prices in the initial stages and later went up the price ladder.
Chocolate Consumption And Penetration
Per capita consumption of chocolates and confectionery in India is minuscule at 20gms in India as compared to around 5-8 kgs and 8-10 kgs respectively in most European countries.
Penetration of chocolate products averages at 4.2% at all India level...
HLL has over 36,000 employees, and has created 2 lakhs indirect jobs. Its operations are spread across 70 locations in India.
There are over 50 factories, of which 28 are in backward areas. The operations involve 2000 suppliers and associates and 7000 stockists and agents. HLL has emerged as a...
Penetration Levels in rural area
The personal and home care market is a mature one in urban.However, for the past three years, it is witnessing a lot of changes, in terms of product and usage patterns.
Products in the soap, detergent and hair oils categories have high penetration level (over...
Broadband penetration and speed in India is very low compared to other developed and developing countries. What does India really need to boost the broadband usage in India ? Is it the broadband penetration or speed? Share your valuable opinions.
Whenever we talk about technology in India, we...
contents:
-introduction
-umbrella of p and g
-segmentation of detergent market in india
-swot analysis
-sustainable competitive advantage
-market share
-people's views
-new face of ariel
-recommendations
contents:
-introduction
-mkt research
-research findings
-swot analysis
-stp and differentiation[stpd]
-bcg matrix
-michael's 5 force model
-mkt penetration strategies
-brand recall and future trends...
hey,
thanks guys for the postings on rural marketing. if u have info or project on 'creation of distribution channel for rural penetration', do send me on my email id: [email protected]