The parameters on which an ad agency’s Media services dept is evaluated are as follows:
(The various parameters are ranked on a scale of 1-10 with 1 being the poorest and 10 being Excellent)
1. Media group actually explores the new uses of various media available
2. Agency media recommendations...
360 degrees
across services
contract advertising
creative strength
degree pitch
design and healthcare
direct marketing (dm)
evaluating
growth bond
icici bank
interactive work
invest in bonds
leo burnett
marathon in chennai
marketing spend
mobile phones
non-advertising crown
ogilvy rural
ogilvyone
painting competition
parameters
pr and website
rural marketing
specialist divisions
HERE ARE SOME IMPORTANT PARAMETERS IN DESIGNING QUESTIONNAIRE
1. Question Content
2. Question Phrasing
3. Question Sequencing
4. Question Layout
1.Question content: For each question in the questionnaire, we should pay attention to how well it addresses the content we are trying to...
Hi mods and friends,
I am about to finish my internship and have to submit a report by day after.
The work deals with analyzing different business segments of a conglomerate in India.
What i currently need is the key performance parameters which i can use to compare the various businesses in...