Description
Marketing Study on Brand Orientation - A Strategy for Survival, Brand orientation refers to "the degree to which the organization values brands and its practices are oriented towards building brand capabilities” (Bridson & Evans, 2004). It is a deliberate approach to working with...
Who get benefited in orientation program? Employee or Employer?
Well every new entrant, rather everyone who is contacted for recruited is oriented briefly about the company......well i feel both of them are benefited from it but is this the only thing !!
Or is there any other point in your mind?
Case Solutions on Marketing Research An Applied Orientation by Naresh Malhotra
Case Solutions on Marketing Research An Applied Orientation 1 edition by Naresh Malhotra
Case Solutions on Marketing Research An Applied Orientation 2 edition by Naresh Malhotra
Case Solutions on Marketing...
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Sales promotions are generally for a short duration. This gives a boost to sales for a short period. This short-term orientation may sometimes have negative effects on long-term future of the organization. Promotions mostly build short-term sales volume that is not maintained. Heavy use of...
Consumer orientation to marketing research means making research activities pro-consumers rather than pro-manufacturer. It also means giving more importance to consumers and their satisfaction, expectations, needs, etc. and not merely to sales promotion and profit to the manufacturer. Such...
As of now, action that is taking place on the retail front is by and large confined two metros and cities. There is still a vast market available in rural India, which remains to be trapped.
Multinational Corporations, as manufacturers and distributors, have already taken the lead in...
More result-oriented
Many Indian IT and ITeS players believe that Six Sigma is more result-oriented than other quality and improvement standards and therefore it helps them streamline their processes, bringing about all-round organisational improvement. As Six Sigma practices aim at...
ORIENTATION PROGRAM AT Alkyl Amines Chemicals Limited
The orientation program at Alkyl Amines Chemicals Limited (AACL) seeks to create an open environment that encourages reflection, individual transparency and accountability, and a collective sense of pride and passion for service.
The...
Hello Friends,
We, at Sydenham Intitute of Management Studies, Research and Entrepreneurship Education (SIMSREE), are organising a SIMSREE Orientation Programme for all the
SIMSREE aspirants. This programme is for those students who have given CET
2010 and have got good enough a score to...
A systematic approach to orientation requires attention to attitudes, behaviors, and information that new employees need. Unfortunately, too often orientation is conducted rather haphazardly. The general ideas that follow highlight the major components of an effective orientation system...
HI FRIENDS !
I AM A COMMERCE GRADUATE FROM DELHI UNIVERSITY AND CURRENTLY PERSUING MY MASTERS IN BUSSINES ADMINISTRATION FROM IILM GURGAON
I AM LOOKING FORWARD TO DO MY SUMMER TRAINING IN HR AS MY INTENDED AREA OF SPECIALIZATION IS HR.
HOPPING TO HAVE GOOD TIME AT THIS FORUM....!!!!!!!!