network effect

  1. B

    Strategic Analysis of Google

    Description The objective of this presentation is about analyzes competitive strengths of Google and its business model. Competitive forces ? Substitute Products ? New Entrants ? Existing Competitors ? Customers ? Suppliers Bargaining power of buyers ? 97 % of Google's revenues derived from...
  2. ViJiT

    34 pages on Viral Marketing

    David Meerman Scott is an online thought leadership and viral marketing strategist. The programs he has developed have won numerous awards and are responsible for selling over $1 billion in products and services worldwide.
    • ViJiT
    • Thread
    • brand awareness brandable computer viruses david meerman scott goal of marketers identify individual interactive flash games marketing guru marketing objectives marketing strategy marketing techniques marketing types network effect networking potential pre-existing product sales social networks stealth marketing text messages video clips viral advertising viral marketing viral processes viral promotions word-of-mouth
    • Replies: 1
    • Forum: Research Project Reports
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