marketing strategy

In the fast-paced world of marketing, advertising is more than just catchy slogans or vibrant visuals. It’s a psychological game that brands play to influence buyer decisions, build loyalty, and create emotional connections. Understanding the psychology behind advertising can reveal why some ads...

Description The purpose of this paper is to examine practices for the presentation of specific sites in Greece, and in particular the way the Acropolis, Greece, a World Heritage Site, is communicated at national, local, and international levels, seeking to identify the policy for the...

Description The paper explores authentic places, personalities and products from a range of academic and professional frames International Journal of Culture, Tourism and Hospitality Research Globally marketing authenticated places Linden Dalecki Article information: To cite this document...

Description The purpose of this paper is to motivate hospitality leaders and local festival and special event management to grow their events fromsimply local events to those that attract tourists and tourists’ dollars to the community. International Journal of Culture, Tourism and Hospitality...

Description Marketing is the process of satisfying the organization's stakeholders and creating value for these stake-holders. Marketing management is the management of this process. Marketing Strategy for Small Business Knud B. Jensen Ryerson Polytechnic University PREFACE Small business is...

Description Strategy statement tests. If the statements in your strategy are measurable and actionable and work to differentiate your company and products apart from the competition, congratulations! If they are not measurable and actionable and do not differentiate your company from the...

Description Global competitiveness and tourism concentration create numerous challenges and problems in the creation of consumer loyalty and sustainable competitive advantage in the tourism product market. The problems are evident in demand management and creation of unique image of a particular...

Description Marketing strategy is the outcome of a firm's segmentation, targeting and positioning choices (STP process) at the level of the Strategic Business Unit (Webster, 2005). This philosophy is supported by marketing textbooks (for example, Kotler, 2003), where this process is enforced as...

Description Tourism Yukon is mindful of the challenges that tourism marketers and more important, tourism businesses in Yukon continue to face. This threeyear strategy endeavours to address some of these challenges by developing and implementing strategic priorities that will maximize...

Description Tourism is a service sector which earns a substantial foreign exchange to developing countries. In Jordan, Aqaba is one of the important destinations for the international tourists with its unique nature beauty with underwater life, Arabic culture and heritage, mountains of Wadi Rum...

Description The nature of competition for beer market in Thailand in the past was not much rigorous because there were only two groups of operator. Boon Rawd Brewery Company produced and distributed Singha beer family and Thai Amarit Brewery Company was the producer and distributor Kloster and...

Description The aim of this paper is to explore and describe how and why young technology firms communicate their innovations, especially the way they communicate with journalists and different media outlets. Young firms are aware of the need to influence potential stakeholders around them such...

Description According to Webster, a science is "any branch or department of systematized knowledge considered as a distinct field of investigation or object of study." By this definition, marketing certainly may be designated as a science, albeit a science in the early stages of development...

Description Supermarkets and Hypermarkets, since they appeared, have played an important role in food distribution. This distribution model was widely accepted by both companies and consumers. The evolution of these stores in recent years has been quite dynamic on the basis of their good...

Description "The world of fast moving consumer goods is possibly the hardest, cruelest and disciplined industries all them all: The sheer science, and extraordinary thought, the investment in consumer and competitor analysis for truly focused market orientation, the value validity and constancy...

Description Chick-Fil-A is known for its production of chicken products in the chicken restaurant industry. The company has been widely recognized across the southern region of the United States which is promising. "#$%&$#'(&) *(&)+,#, &(- .&/01$#(2 "$/&$12+ .&/+ .1#,$1/3 455& 6&/01/3 7188...

Description NIKE, Inc. was founded as an importer of Japanese shoes in 1962, the founders, Bill Bowerman and Phil Knight worked as a partnership under the name, Blue Ribbon Sports. Today, Nike is holding a global market share of approximately 37 percent. In the United States, Nike products are...

Description What does it really mean to market your service or product? Often, people immediately equate marketing with advertising and see only the amount of money that advertising will cost. However, by definition, marketing is actually the process by which we offer goods or services up for...

Description Supermarkets and Hypermarkets, since they appeared, have played an important role in food distribution. This distribution model was widely accepted by both companies and consumers. MARKETING STRATEGY OF THE SUPERMARKETS [ICA MAXI, FORUM COOP, NETTO, LIDL] Rafael Lucena Matamalas...

Description Impact of Marketing Strategy Creativity on Organizational Performance via Marketing Strategy Academic and practitioners study various ways to link marketing strategy creativity (MSC) and marketing strategy implementation effectiveness (MSIE) to identify impact on firm performance...