marketing services

Description Across Europe - and, indeed, around the world - the service sector of the economy is going through a period of almost revolutionary change in which established ways of doing business continue to be shunted aside. At the beginning of the second decade of the twenty-first century all...

Description Classification of industries or businesses facilitates some generalisations about appropriate marketing strategies for each group so classified. The classification of consumer products into convenience, shopping and speciality sub-groups is a case in point. MARKETING SERVICES...

Description India is bestowed with rich resources. Particularly, the human resources available in India favour the growth of the service sector. While the labour content in most manufacturing activities is dropping steadily with use of technology, the labour content in the service sector is...

Description Twitter…Facebook…YouTube…blogs—Social media is everywhere and we all take part in the growing conversation in one shape or form whether we want to or not. Leveraging Social Media to Grow Your Business. Sales and Marketing Services Social Media Workshop...

Nothing stands still. Technology evolves dramatically, customer needs keep changing, and new industries emerge. To forge ahead in this highly competitive landscape, businesses increasingly rely on service and service products to create and capture value. The Essentials of Services Marketing...

Hi I am uploading some lecture handouts of merchant banking and financial services MBA classes that might be useful to students Ranjani

Marketing of Services Lecture 1 Introduction Lecture 2 Special Characteristics of Services Lecture 3 Classification of Services Lecture 4 Consumer Behaviour Lecture 5 Service Revolution Lecture 6 Relationship of Service Marketing Lecture 7 Financial Services Marketing and...