Description
Three days ago, the big giants like Flipkart, Amazon received a serious threat from the Maharashtra Government itself. Some leaders of Swadeshi Jagran Manch (SJM) which is an economic policy front of RSS had met the Finance minister Arun Jaitley and sought a ban on ecommerce portals...
Description
A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person.
SWOT...
Description
In the early 1990s global communication networks and information technology (IT), especially the Internet, have lead to a deconstruction and reconfiguration of traditional value chains . In consequence, branch boundaries faded and new business models emerged.
Technische...
Description
Flipkart is a private company founded by Binny Bansal and Sachin Bansal. Established in the year 2007, it deals with e-commerce. The company website is one of the most popular websites in India and has an employee count of more than ten thousand
Marketing Mix of Flipkart...
Description
The Indian e-commerce market was worth 75,000 crore, in 2013, according to a joint report by KPMG and Internet and Mobile Association of India. India has the potential to double its economic contribution via Internet, from 1.6 percent GDP at present to 2.8 and 3.3 percent by 2015...
Description
ANANTA GRANITES ILKAL is a partnership firm which is well recognized in the granites sector in the national market. It was set up on 28th June 2007 and is located at Ilkal city in Bagalkot district, Karnataka it is mainly concerned with production of granite tiles of size 2*1 taking...
Description
This project consists of four chapters. Chapter I serve as an introduction to the whole study, pointing out the, statement of the problem, literature review, purpose of the study, scope of the study, objectives of the study
RCM BUSINESS
CONTENTS
Sl.NO. TITLES PAGE No.
I.
Chapter...
Description
Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers.
Marketing Services
Eight Steps to Optimizing
Integrated Campaign Marketing
Best...
Description
Pantene is a brand of hair care products owned by Procter & Gamble. The product line was first introduced in Europe in 1947 by Hoffman-LaRoche of Switzerland, which branded the name based on panthenol as a shampoo ingredient.
SOCIAL SCIENCES INSTITUTE MBA PROGRAMME
“Pantene...
Description
Brand is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of other sellers"[1] Initially, Branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's...
Description
Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives"
INTERNATIONAL MARKETING OF KHADI
“The Khadi spirit means fellow-feeling with every...
Description
The words fabric and cloth are used in textile assembly trades (such as tailoring and dressmaking) as synonyms for textile. However, there are subtle differences in these terms in specialized usage.
ACKNOWLEDGEMENT
The feeling of gratitude automatically arises from the bottom of...
Description
Price sometimes refers to the quantity of payment requested by a seller of goods or services, rather than the eventual payment amount. This requested amount is often called the asking price or selling price, while the actual payment may be called the transaction price or traded...
Description
One definition of communication is “any act by which one person gives to or receives from another person information about that person's needs, desires, perceptions, knowledge, or affective states. Communication may be intentional or unintentional, may involve conventional or...
Description
A consumer is a person or group of people who are the final users of products and or services generated within a social system. A consumer may be a person or group, such as a household.
Table of Contents
1...
Description
Sustainability is the capacity to endure. In ecology the word describes how biological systems remain diverse and productive over time. Long-lived and healthy wetlands and forests are examples of sustainable biological systems.
Chanhyo Jeong
Junk to Funk
Stockholm School of...
Description
A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use.
Uppsala University...
Description
Personalized marketing is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product offering for each customer.
Uppsala University Department of Business Studies...
Description
Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling the product or service. It is a critical business function for attracting customers.
Marketing Project on Lux
Unilever is a multinational consumer product...