marketing environment

Description Most of the people define marketing as selling or advertising. It is true that these are parts of the marketing. But marketing is much more than advertising and selling. In fact marketing comprises of a number of activities which are interlinked and the decision in one area affects...

Description The targeting of Vietnam as a potential international market is highly complex. Without detailed analysis this could be risky for any foreign business (McDaniel and Gates, 1998). Global Marketing And Competitiveness December 2010 1 Global Marketing and Competitiveness MKT724...

Description Have you ever wondered how organizations adapt to the changing business environment? How do companies keep up with the many changes that occur in politics, markets, and economics? What processes do they use to try to anticipate changes in technologies? Learning Outcomes After...

Description The market environment is a marketing term and refers to factors and forces that affect a firm’s ability to build and maintain successful relationships with customers.Three levels of the environmment are: Micro (internal) environment - small forces within the company that affect its...

Description The market environment is a marketing term and refers to factors and forces that affect a firm’s ability to build and maintain successful relationships with customers.Three levels of the environmment are: Micro (internal) environment - small forces within the company that affect its...

Zoom Telephonics, Inc. designs and produces Voice over IP gateways, DSL modems, cable modems, dial-up modems, Bluetooth products, and other communications products under Zoom, Hayes and Global Village brands. It offers a VOIP service under the name Global Village. It offers web based telephone...

Zoo York is a style and social philosophy inspired by the New York City graffiti art subculture of the 1970s. Its name originates from a subway tunnel running underneath the area of the Central Park Zoo. This tunnel, called the Zoo York Tunnel, or simply "Zoo York," was a haunt of very early...

ZOMM, LLC, headquartered in Tulsa, Oklahoma, is an emerging technology company specializing in the design and manufacturing of wireless and hands-free devices for mobile phones and other consumer electronics. Its first product, the ZOMM Wireless Leash, uses Bluetooth to prevent mobile phone loss...

Zenith Electronics Corporation is a brand of the South Korean company LG Electronics. The company was previously an American manufacturer of televisions and other consumer electronics, and was headquartered in Lincolnshire, Illinois. LG Electronics acquired a controlling share of Zenith in 1995...

Marketing Research of Zaxby's : Zaxby's is a franchised chain of fast casual restaurants that operates primarily in the Southeastern United States with 500 locations. Zaxby's 500th location opened in Tifton, Georgia the summer of 2010.[1] The first Zaxby's was opened in Statesboro, Georgia, near...

Zappos.com is an online shoe and apparel shop currently based in Henderson, Nevada.[3] In July 2009, the company announced it would be acquired by Amazon.com in an all-stock deal worth about $1.2 billion.[4][5][6] Since its founding in 1999, Zappos has grown to be the largest online shoe...

apata Corporation (NYSE: ZAP) is a holding company based in Rochester, New York and originating from an oil company started by a group including the former United States president George H. W. Bush. Various writers have alleged links between the company and the United States Central Intelligence...

Yum! Brands, Inc. (NYSE: YUM) or Yum! is a United States-based Fortune 500 corporation. Yum! operates or licenses Taco Bell, KFC, Pizza Hut, Wingstreet, and Long John Silver's restaurants worldwide, and A&W Restaurants (excluding A&W in Canada). Based in Louisville, Kentucky, it is the world's...

YRC Worldwide Inc., a Fortune 500 company and one of the largest transportation service providers in the world, is the holding company for a portfolio of brands including YRC, YRC Reimer, YRC Glen Moore, New Penn, Holland and Reddaway. YRC Worldwide has a comprehensive network in North America...

YASH Technologies Inc.is an American corporation headquartered in East Moline, Illinois. YASH Technologies offers end-to-end business and technology solutions. As a strategic partner YASH manages entire business lifecycle initiatives, as well as drives the strategic IT road-map for an...

Yahoo! Inc. (NASDAQ: YHOO) is an American public corporation with headquarters in Sunnyvale, California, (in Silicon Valley), that provides services via the Internet worldwide. The company is perhaps best known for its web portal, search engine (Yahoo! Search), Yahoo! Directory, Yahoo! Mail...

XPLANE is a design company that creates illustrations for corporate clients. The company aims to distill complex processes into easy-to-grasp illustrations, using visualization techniques which it calls Pictonics. XPLANE was founded in 1993 in St. Louis, Missouri by David Gray as a visual arts...

XPAC, formerly Export Packaging Company, is a provider of packaging services. XPAC offers five core services: sub-assembly, painting, kitting, packaging, and order fulfillment. XPAC also offers custom software development, expediting, and other value-added supply chain services. Founded in 1974...

Xilinx, Inc. (NASDAQ: XLNX) is a supplier of programmable logic devices. It is known for inventing the field programmable gate array (FPGA) and as the first semiconductor company with a fabless manufacturing model.[1][2][3] Founded in Silicon Valley in 1984, the company is headquartered in San...

Xerox Corporation (NYSE: XRX) ( /ˈzɪərɒks/) is a Fortune 500 global document management company (founded in 1906) that manufactures and sells a range of color and black-and-white printers, multifunction systems, photo copiers, digital production printing presses, and related consulting services...