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URBAN
6.20.10
Draft
KOTLER ON STRATEGIC
MARKETING
BY
John Roberts, Alvin Silk, Glen Urban (volume editor), and
Jerry Wind
1.0 Introduction: Philip Kotler’s Contributions to the Field of Marketing
Philip Kotler’s status as a major thought leader in marketing is widely...
its a coordinated collection of data, systems, tools wd supporting softwares nd hardwares by which an organisation gather relevant information from business enviorment.
Wat are the technical softwares and hardwares used by MDSS?
card reader applications
collection of data
donor/gift tracking
hardware and software
marketingdecisionmarketing management
mdss
support system
touch screen
Who influences purchase decision:
Initiator- The person who starts the process of considering a purchase is the initiator.He feels the need for the product.
Influencer-The person who persuade others in decision making process.Influencer may take help of the initiator to make a choice...