marketing decision

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    Study on Marketing Decision Making - A Model Building Approach

    1 URBAN 6.20.10 Draft KOTLER ON STRATEGIC MARKETING BY John Roberts, Alvin Silk, Glen Urban (volume editor), and Jerry Wind 1.0 Introduction: Philip Kotler’s Contributions to the Field of Marketing Philip Kotler’s status as a major thought leader in marketing is widely...
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    marketing decision support system

    its a coordinated collection of data, systems, tools wd supporting softwares nd hardwares by which an organisation gather relevant information from business enviorment. Wat are the technical softwares and hardwares used by MDSS?
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    Purchase Decision

    Who influences purchase decision: Initiator- The person who starts the process of considering a purchase is the initiator.He feels the need for the product. Influencer-The person who persuade others in decision making process.Influencer may take help of the initiator to make a choice...
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